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Why LinkedIn marketing works? Experts decode...?blur=25

Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn

Priyanka Nair Jul 15, 2013 8:19 AM

Now, brands can use your car to place ads?blur=25

Dreamers Media and Advertising’s innovative concept can turn privately-owned cars into advtg platforms, while the agency pays off three years of EMIs

Priyanka Nair Jul 12, 2013 8:23 AM

Mobile marketing still works in silos: Anurag Banerjee?blur=25

In many markets, brands push the same communication used in their television media plan on mobile, observes the Head of Sales & MD - APAC, Jana

Priyanka Nair Jul 12, 2013 7:46 AM

Revlon India leverages social to gain consumer insight?blur=25

The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtual fashion show

Priyanka Nair Jul 11, 2013 8:40 AM

OOH industry needs consolidation, R&D, transparency: Sanjeev Gupta?blur=25

We need to consolidate our properties, install monitoring systems & offer value added services so that clients stick to outdoor advtg, says the MD, Global Advertisers

Priyanka Nair Jul 11, 2013 7:48 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon?blur=25

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

Five things that are suicidal for brands on social?blur=25

Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off

Priyanka Nair Jul 9, 2013 8:18 AM

What Vine and Instagram videos mean for brands??blur=25

Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope

Priyanka Nair Jul 8, 2013 9:10 AM

To target women, top brands bet big on social media?blur=25

Maybelline, Tupperware, L’oreal Paris & Kaya Skin Clinic are making their presence felt on social. We take a look at how these brands are connecting with their TG

Priyanka Nair Jul 5, 2013 9:39 AM

Kiran Rao's next 'Ship of Theseus' makes innovative use of digital?blur=25

Through the 'Vote for your city' digital initiative, movie lovers across India can get the film released in their city via an online voting mechanism

Priyanka Nair Jul 1, 2013 8:14 AM

Mars India bets on gaming to gain visibility for new variant?blur=25

To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming

Priyanka Nair Jun 28, 2013 9:57 AM

Mars India bets on gaming to gain visibility for new variant?blur=25

To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming

Priyanka Nair Jun 28, 2013 9:01 AM

Som Sengupta quits MOMS to join Xenium Digital?blur=25

Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content

Priyanka Nair Jun 27, 2013 10:05 AM

Som Sengupta quits MOMS to join Xenium Digital?blur=25

Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content

Priyanka Nair Jun 27, 2013 7:57 AM

Video: MTV is Advertiser of the Year @IDMA; Aditya Swamy speaks on the win?blur=25

MTV India bags 2 Golds, 2 Silvers & a Bronze at exchange4media’s Indian Digital Media Awards 2013. The EVP & Business Head of MTV India talks on winning the title

Priyanka Nair Jun 26, 2013 8:07 AM

Video: Sabyasachi Mitter of ibs on winning Agency of the Year @IDMA 2013?blur=25

ibs bags 6 Gold metals and 1 Silver at exchange4media’s Indian Digital Media Awards 2013. The MD of ibs talks about this proud moment...

Priyanka Nair Jun 26, 2013 7:58 AM

ABP News sets up newsroom on the busy streets of the Capital?blur=25

BusQ shelters were turned into newsrooms wherein the 'aam janta' could express their opinions, which were then broadcasted on the news channel

Priyanka Nair Jun 25, 2013 9:19 AM

What India can learn from the Philippines' Mobile Lions Grand Prix?blur=25

exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu

Priyanka Nair Jun 19, 2013 10:35 AM

Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions?blur=25

Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze

Priyanka Nair Jun 19, 2013 10:18 AM

Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions?blur=25

Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze

Priyanka Nair Jun 19, 2013 10:18 AM