Authors
OOH adds muscle to communication strategy of big ticket TV shows?blur=25

Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz

Priyanka Nair Sep 18, 2013 8:31 AM

"OOH has still not been accorded industry status by Govt of India"?blur=25

We are still fairly unregulated as an 'industry', and that is one major factor which is hampering growth & investment in the business, says Vijay Cavale, Director, Brand Connect Communications

Priyanka Nair Sep 18, 2013 8:26 AM

What print media should keep in mind when going outdoor?blur=25

Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thought, say experts

Priyanka Nair Sep 17, 2013 7:51 AM

Brands take the freebies route to woo customers this Onam?blur=25

Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales

Priyanka Nair Sep 16, 2013 7:49 AM

Xenium Digital launches digital lab?blur=25

Xenium Lab is an interactive centre wherein brands & media agencies can experience a certain technology, along with content before including it in their media plans

Priyanka Nair Sep 13, 2013 7:45 AM

Micro segmentation is a must in youth marketing: Aditya Swamy?blur=25

As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India

Priyanka Nair Sep 13, 2013 7:42 AM

Interactive Avenues wins Disney UTV Studios' Disney Films' social biz?blur=25

The agency has already started re-structuring the brand's social media campaign, reveal industry sources

Priyanka Nair Sep 12, 2013 7:51 AM

Bournville uses music & comedy for aggressive on-ground play?blur=25

The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity

Priyanka Nair Sep 11, 2013 7:46 AM

Five marketing lessons one can learn from Narendra Modi?blur=25

From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers

Priyanka Nair Sep 10, 2013 7:41 AM

MediaMate Advertising adds four new businesses to its kitty?blur=25

The agency has recently won multiple creative accounts for various state-specific clients - State Bank of Travancore, Kerala Tourism, Coir Board & Cochin International Airport

Priyanka Nair Sep 9, 2013 7:44 AM

Lakme ups the glam quotient on social for its Fashion Week?blur=25

From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an edge to the Fashion Week

Priyanka Nair Sep 6, 2013 7:51 AM

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head?blur=25

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair Sep 6, 2013 7:46 AM

Digital push increases engagement for Colgate Visible White?blur=25

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

OOH helps combat the battle of the mind: Sudeep Narayan?blur=25

The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India

Priyanka Nair Sep 4, 2013 7:51 AM

India should be leading & not learning in mobile mktg: Tushar Vyas?blur=25

The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets

Priyanka Nair Sep 4, 2013 7:48 AM

Loop Mobile bets big on transit media to promote its roaming services?blur=25

The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels

Priyanka Nair Sep 4, 2013 7:42 AM

Kerala - the next hotspot for urban consumerism & communication?blur=25

With rapid urbanisation, local brands going national & mushrooming of fresh talent, the Southern state is attracting brands & specialised agencies to set up shop

Priyanka Nair Sep 3, 2013 7:51 AM

Instant Messaging apps get bold and quirky?blur=25

From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth

Priyanka Nair Sep 2, 2013 8:41 AM

Reporter’s Diary: 732 days and still counting...?blur=25

Priyanka Nair recounts a day in her life as a reporter working in the fast-paced world of online journalism and how she meets the various challenges

Priyanka Nair Aug 31, 2013 8:36 AM

“India’s design industry works in a multi-discipline approach”?blur=25

Indian design & retail must prepare for the new age, where quality, line of products, presentation & technology are becoming highly influential, says Brand Dialogue’s Willem Woudenberg

Priyanka Nair Aug 31, 2013 8:27 AM