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McDonald's picks iMarketing Advantage, Planman Marcom for its digital duties?blur=25

In an exclusive conversation with exchange4media, Rajesh Kumar Maini, General Manager, Corporate Communications, divulged the food chain brand’s plans in digital space and how they are looking to enter e-commerce space.

Preeti Hoon Oct 13, 2010 11:43 AM

Olive Telecom assigns creative duties to DDB India; ac size upwards of Rs 50 cr?blur=25

DDB India has bagged the creative duties of Olive Telecom. Confirming the news to exchange4media, Avijit Dutt, President – Marketing, Olive Telecom, said that the brand had not called for a pitch as DDB India was the only agency they were looking at. The account size has been estimated at upwards of Rs 50 crore.

Preeti Hoon Oct 13, 2010 8:33 AM

Bajaj Auto revs up digital drive for Pulsar, other bikes?blur=25

In an exclusive conversation with exchange4media, Milind Bade, GM, Marketing, Bajaj Auto Ltd, shares the auto major’s digital plans for Pulsar and other brands. Bajaj aims to further strengthen its bond with its youth TG via its experiential online initiatives.

Preeti Hoon Oct 13, 2010 8:16 AM

Tikona Digital Networks ropes in Interactive Avenues; plans to expand to 150 cities?blur=25

Having robust expansion plans for Indian market, Tikona Digital Networks has appointed Interactive Avenues for online media planning and buying. The company is also coming up with two-phased campaign – ‘Stay SMART Stay Connected’.

Preeti Hoon Oct 12, 2010 8:26 AM

Physical retail will never be able to compete with e-commerce: Ashish Hemrajani, Bigtree Ent?blur=25

Ashish Hemrajani, Founder-CEO of Bigtree Entertainment, in an exclusive conversation with exchange4media, states that e-commerce in India is expected to grow at about 30 per cent per annum and reveals how Bookmyshow.com is making strategic moves towards digital accordingly.

Preeti Hoon Oct 11, 2010 8:15 AM

Digital Law & Kenneth aims to double growth; bullish on Chennai, Kolkata?blur=25

In an exclusive conversation with exchange4media, Anil Nair, CEO and Managing Partner, Digital Law & Kenneth, divulges the agency’s plans in the pipeline and how the digital space has evolved over the years. He also states how the agency aims to evolve into a consumer engagement company.

Preeti Hoon Oct 8, 2010 8:12 AM

Leaping Windows goes for Ignitee Digital Solutions?blur=25

Ignitee Digital Solutions has added the Leaping Windows account to its kitty. The agency will be responsible for all online marketing activities for Leaping Windows, an online library exclusively for comic books.

Preeti Hoon Oct 8, 2010 8:10 AM

Hungama Digital Media bullish on mobile medium; eyes 20-25 pc growth?blur=25

Neeraj Roy, who was in New Delhi for the launch of Tata Sky Actve Games, spoke to exchange4media on the aspects on which the digital entity is looking to offer its services to clients and how online celebrity management is shaping up in India.

Preeti Hoon Oct 7, 2010 8:16 AM

Amit Ahluwalia quits McCann to join Ogilvy & Mather?blur=25

McCann Erickson’s Amit Ahluwalia has decided to bid adieu to the agency and join Ogilvy & Mather, Delhi as Vice President, Account Management. In his new role, Ahluwalia is reporting to Branch Head Sudhir Sahni.

Preeti Hoon Oct 7, 2010 8:14 AM

Lenovo gives ‘Delete’ command to its old strategy; ups marketing spends?blur=25

Powered by the corporate strategy of ‘getting closer to consumers’, Lenovo India is now putting all its monies and efforts to propagate ‘fun’ proposition and has decided to widen the horizons. Rahul Agarwal, Marketing Director (Acting) and Executive Director - KAB & Think CoE, speaks to exchange4media on the brand’s new strategy.

Preeti Hoon Oct 6, 2010 8:11 AM

Tyroo to improvise technology for advertisers; expects to maintain growth rate?blur=25

Riding on 200 per cent y-o-y growth, Tyroo, a Yahoo!-funded online advertising network, has robust plans to provide greater outreach for advertisers. Manish Vij, Co-founder, Tyroo, shares the company’s plans with exchange4media…

Preeti Hoon Oct 4, 2010 8:42 AM

Vanesa goes with Shop as its advertising agency; ac size pegged at Rs 20 cr?blur=25

Shop, the ad agency run by the duo of Naved Akhtar and Freddy Birdy, has bagged the advertising duties of Vanesa, a personal care products manufacturing company. The account size is pegged at around Rs 20 crore.

Preeti Hoon Oct 4, 2010 8:18 AM

Leo Burnett’s Arc Worldwide adds SRF, Carrefour, Piramal Supraactiv to its kitty?blur=25

CVS Sharma, Director, Arc Worldwide, tells exchange4media that work on all the three new clients have begun as the agency is focused to build their web strategy, starting from designing and re-designing the respective websites.

Preeti Hoon Sep 30, 2010 8:13 AM

Home Shop18 appoints Lowe Lintas as its advertising partner?blur=25

Lowe Lintas has defeated the likes of McCann, Saints and Warriors, Percept and Contract, who were contending for the advertising duties of Home Shop18 which was put on a pitch nearly a month back, to win the business.

Preeti Hoon Sep 29, 2010 8:01 AM

Tribal Fusion widens Microsoft, Yahoo!, Google reach; eyes expansion?blur=25

Online advertising network Tribal Fusion has recently executed some crucial campaigns for Google, Microsoft and Yahoo!, targeting new and existing users. Keeping its focus on innovation in technology and services, the ad network delivers to all clients by providing ‘Brand Safe’ environment.

Preeti Hoon Sep 25, 2010 7:58 AM

Ignitee Digital Solutions ventures into sports biz with ‘Ignitee Sports’?blur=25

Ignitee Digital Solutions has set up ‘Ignitee Sports’, a digital division that will focus on sports related business and projects. Joy Bhattacharjya has come on board as Chief Creative Officer of the newly established entity.

Preeti Hoon Sep 25, 2010 7:56 AM

BC Web Wise bags Nickelodeon, Emami, Lexus biz; eyes 70 pc growth?blur=25

BC Web Wise has been having a busy time winning new business and has added the digital accounts of Nickelodeon, Emami, and Lexus (Saudi Arabia), among others, to its kitty. The work for the new clients ranges from website revamp to Search Engine Optimisation.

Preeti Hoon Sep 24, 2010 7:49 AM

Makemytrip.com, Webchutney ask travelers to go green?blur=25

Attempting to break the cliché of travel portals being ‘information-based’ only, Makemytrip.com, along with Webchutney, has launched an interactive community based campaign called ‘Responsible Traveler’ on the concept of ‘Green Travel’.

Preeti Hoon Sep 23, 2010 8:02 AM

Nivea ramps up digital activities; out to garner male attention too?blur=25

With robust plans in place for digital communication, skin and body care brand Nivea is all set to accelerate its growth and presence in the virtual space. After wooing its female customers successfully, the brand has now decided to shift its focus to garner male attention as well.

Preeti Hoon Sep 23, 2010 7:49 AM

Digital Law & Kenneth ropes in Allwyn D’Souza as AVP?blur=25

Digital Law & Kenneth has appointed Allwyn D’Souza as Associate Vice President – Client Services & Head of Mumbai operations. D’Souza will be reporting to Anil Nair, CEO and Managing Partner, Digital Law & Kenneth. He moves from MRM Worldwide.

Preeti Hoon Sep 21, 2010 8:40 AM