As I write my Reporter’s Diary for the first time, my mind helplessly submerges in the exciting journey I have had so far with exchange4media, and more so with its people. I would have been elated to share it here, but as I am asked to, it is the week gone by that needs to be penned down and I definitely don’t have any intentions to burden my colleague Jhinuk at the desk. So, here I go.
After surpassing the 200-million customer base mark, Bharti airtel on Thursday unveiled a new global identity to be applicable in 19 countries across Asia and Africa where the brand has its operations currently. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel; Sanjay Kapoor, CEO; and Mohit Beotra, Head, Brand and Media, announced the company’s growth plans…
Google India has beefed up its AdWords platform with the launch of a new call center in Hyderabad for SMEs and initiated a new training programme called ‘Google Engage’. Speaking on the occasion, Sridhar Seshadri, Head, Online Sales, Google India, divulged that the SMEs industry was on a rise in India and for Google, it had delivered 100 per cent y-o-y growth.
With robust marketing plans in the pipeline, L’Oreal Group has launched ‘Kiehl’s’, its New York based cosmetic brand, in India. Dinesh Dayal, Director and COO, L’Oreal India, divulges that the company’s digital budget would be separate from its main marketing budget and shares why the brand is looking at reaching out to its target audience through the digital medium.
Interestingly, Manish Mailk, General Manager, Gaming, Hungama Digital Media Entertainment Ltd. informed India is a ‘mobile driven nation’ and thus it was crucial to launch the game on mobile as well. Tusshar Kapoor, who plays the role of Lucky in Golmaal 3, has shot 60 exclusive videos which have been integrated in the game of dumb charades.
After adding several new businesses to its kitty, Ignitee Digital Solutions Pvt Ltd has now entered into an alliance with E18, the experiential marketing, brand activation and entertainment division of Network 18. The digital agency will be responsible for promoting activations for E18, and in return E18 will promote digital marketing for Ignitee.
Car manufacturer Honda Siel Cars India Ltd is on the verge of launching a new small car in the Indian market and has launched the hunt to zero in on a creative agency that will handle this new brand. According to senior sources in the industry, it is an invitational pitch.
The digital client is not an easy one to handle. In conversation with exchange4media, Sanjeev Jasani, Vice-President, OgilvyOne Worldwide, New Delhi, discusses how the digital viewpoint of clients has changed over the years and how the agency’s functionality has evolved with it.
In an exclusive conversation, CVS Sharma (aka Venke Sharma), Director, Arc Worldwide (Leo Burnett’s digital arm) told exchange4media how the agency has evolved over the years with successful campaigns like Jaagore.com digital drive in its kitty and why an integrated digital arm of a mainline agency scores ahead of the independent one.
Hindustan Unilever has continued with its digital experiments, and the latest to come from the corporate major is the concept of 'Tandem Ads'. HUL has partnered with Yahoo! for this initiative. As per data shared by the Yahoo! officials, the activity has recorded 1.6 million women users online, in 15 days.
In its commitment to celebrate and reward creative excellence, Clio Healthcare Awards has announced the shortlisted entries to be honoured at its annual extravaganza scheduled for November 12, 2010. This is the first year of the award going ‘international’, and Indian agencies have secured eight spots in the shortlist.
Soon after they brought ad:tech to India, Networkplay has now partnered with Dynamic Video, a leading New York based rich media dynamic creative solution provider. According to the newly signed pact, the ad network will distribute Dynamic Video’s creative solutions to its Indian and Middle Eastern advertisers and agency customer base.
The Indian media and advertising industry is witnessing a trend of sorts with some large clients inviting ‘social media only’ pitches. Perhaps the age of specialisation is upon us more than we know, but is it the right approach to put social media in a silo? exchange4media finds out...