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Reporter’s Diary: A marathon of events, meetings and stories...

As I write my Reporter’s Diary for the first time, my mind helplessly submerges in the exciting journey I have had so far with exchange4media, and more so with its people. I would have been elated to share it here, but as I am asked to, it is the week gone by that needs to be penned down and I definitely don’t have any intentions to burden my colleague Jhinuk at the desk. So, here I go.

Preeti Hoon Nov 20, 2010 7:27 AM

For the ‘significant’ digital medium, airtel refreshes its global identity, goes more youthful

After surpassing the 200-million customer base mark, Bharti airtel on Thursday unveiled a new global identity to be applicable in 19 countries across Asia and Africa where the brand has its operations currently. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel; Sanjay Kapoor, CEO; and Mohit Beotra, Head, Brand and Media, announced the company’s growth plans…

Preeti Hoon Nov 19, 2010 7:42 AM

Google accelerates focus on SME in India; launches Google Engage

Google India has beefed up its AdWords platform with the launch of a new call center in Hyderabad for SMEs and initiated a new training programme called ‘Google Engage’. Speaking on the occasion, Sridhar Seshadri, Head, Online Sales, Google India, divulged that the SMEs industry was on a rise in India and for Google, it had delivered 100 per cent y-o-y growth.

Preeti Hoon Nov 18, 2010 7:42 AM

L’Oreal launches Kiehl’s in India; eyes digital media to spur growth

With robust marketing plans in the pipeline, L’Oreal Group has launched ‘Kiehl’s’, its New York based cosmetic brand, in India. Dinesh Dayal, Director and COO, L’Oreal India, divulges that the company’s digital budget would be separate from its main marketing budget and shares why the brand is looking at reaching out to its target audience through the digital medium.

Preeti Hoon Nov 17, 2010 7:28 AM

Hungama helps Golmaal 3 launch first-of-its kind game

Interestingly, Manish Mailk, General Manager, Gaming, Hungama Digital Media Entertainment Ltd. informed India is a ‘mobile driven nation’ and thus it was crucial to launch the game on mobile as well. Tusshar Kapoor, who plays the role of Lucky in Golmaal 3, has shot 60 exclusive videos which have been integrated in the game of dumb charades.

Preeti Hoon Nov 16, 2010 7:38 AM

LG to increase digital budget by 50 pc in 2011

Consumer electronics major LG is quite bullish about the digital medium and has decided to up the budget for its digital spends in the year 2011, believing it to be the medium of the future.

Preeti Hoon Nov 15, 2010 7:22 AM

Ignitee Digital Solutions in strategic alliance with E18

After adding several new businesses to its kitty, Ignitee Digital Solutions Pvt Ltd has now entered into an alliance with E18, the experiential marketing, brand activation and entertainment division of Network 18. The digital agency will be responsible for promoting activations for E18, and in return E18 will promote digital marketing for Ignitee.

Preeti Hoon Nov 13, 2010 7:31 AM

123greetings.com appoints Anita Swamy as Regional Head

123greetings.com, an IntraSoft Technologies venture, has appointed Anita Swamy as Regional Head, Ad Sales (South). She has joined the company’s Bangalore office from October onwards.

Preeti Hoon Nov 13, 2010 7:23 AM

Honda scouts for creative partner to launch its new car

Car manufacturer Honda Siel Cars India Ltd is on the verge of launching a new small car in the Indian market and has launched the hunt to zero in on a creative agency that will handle this new brand. According to senior sources in the industry, it is an invitational pitch.

Preeti Hoon Nov 10, 2010 7:34 AM

Dentsu Digital leverages mobile advertising platform for Suzlon

As per the existing trends, mobile advertising still seems to be at a nascent stage in India, but Krishna Prasad, Chief Experience Officer, Dentsu Digital, believes it won’t take long for the scenario to change when 3G technology arrives.

Preeti Hoon Nov 9, 2010 7:32 AM

Now, Perfetti Van Melle calls for social media pitch

Consumer brand Perfetti Van Melle, whose pitch is in the final stages now, had called for presentations to zero in on the right agency to handle its Online Reputation Management (ORM).

Preeti Hoon Nov 8, 2010 7:24 AM

Clients' digital budgets must increase to at least 10 pc: OgilvyOne's Sanjeev Jasani

The digital client is not an easy one to handle. In conversation with exchange4media, Sanjeev Jasani, Vice-President, OgilvyOne Worldwide, New Delhi, discusses how the digital viewpoint of clients has changed over the years and how the agency’s functionality has evolved with it.

Preeti Hoon Nov 6, 2010 10:46 PM

LG ups marketing spends up by 15-20 per cent this festive season

LK Gupta, Chief Marketing Officer, LG India, tells exchange4media why cutting down prices is not always the right way to lure the customer and shares the consumer electronics major’s festive season plans.

Preeti Hoon Nov 4, 2010 8:28 AM

Yahoo! bullish on new properties; plans to revamp cricket soon

In a conversation with exchange4media, Prem Panicker, Managing Editor, Yahoo! India, shares how the brand is making sure its editors are being given a platform to think beyond the desk and the various plans that the online giant is looking at from the content angle.

Preeti Hoon Nov 3, 2010 8:36 AM

Arc Worldwide launches digital training programme; aims 25 per cent growth in 2011

In an exclusive conversation, CVS Sharma (aka Venke Sharma), Director, Arc Worldwide (Leo Burnett’s digital arm) told exchange4media how the agency has evolved over the years with successful campaigns like Jaagore.com digital drive in its kitty and why an integrated digital arm of a mainline agency scores ahead of the independent one.

Preeti Hoon Oct 27, 2010 8:26 AM

Unilever partners with Yahoo for 'Tandem Ads'

Hindustan Unilever has continued with its digital experiments, and the latest to come from the corporate major is the concept of 'Tandem Ads'. HUL has partnered with Yahoo! for this initiative. As per data shared by the Yahoo! officials, the activity has recorded 1.6 million women users online, in 15 days.

Preeti Hoon Oct 26, 2010 8:37 AM

India clinches eight spots in the shortlist at Clio Healthcare Awards 2010

In its commitment to celebrate and reward creative excellence, Clio Healthcare Awards has announced the shortlisted entries to be honoured at its annual extravaganza scheduled for November 12, 2010. This is the first year of the award going ‘international’, and Indian agencies have secured eight spots in the shortlist.

Preeti Hoon Oct 25, 2010 8:26 AM

Networkplay, Dynamic Video bring Dynamic Creative Rich Media to India

Soon after they brought ad:tech to India, Networkplay has now partnered with Dynamic Video, a leading New York based rich media dynamic creative solution provider. According to the newly signed pact, the ad network will distribute Dynamic Video’s creative solutions to its Indian and Middle Eastern advertisers and agency customer base.

Preeti Hoon Oct 23, 2010 8:55 PM

International Publishing, Events & anything Digital… Networkplay plans big on second birthday

Networkplay has completed two years of its operations, and company CEO Rammohan Sundaram is charged with the roadmap ahead that includes preparation for bringing international digital event ad:tech to India.

Preeti Hoon Oct 22, 2010 8:38 AM

Social Media: Silo or Thread that connects all media

The Indian media and advertising industry is witnessing a trend of sorts with some large clients inviting ‘social media only’ pitches. Perhaps the age of specialisation is upon us more than we know, but is it the right approach to put social media in a silo? exchange4media finds out...

Preeti Hoon Oct 21, 2010 8:29 AM