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Cocoberry to spend Rs 10 cr on marketing in India; plans to go international

Cocoberry, the flavoured frozen yogurt chain in India, is completing two years of its operations and is now bullish on expanding the first-of-its kind business in India as well as abroad. In conversation with exchange4media, GS Bhalla, Founder and CEO, Cocoberry, shares why he chose to introduce a new concept of this kind in the Indian market and the company’s marketing plans ahead.

Preeti Hoon Dec 21, 2010 7:30 AM

Ad Review: Domino’s refreshes the audience with its ‘twin’ effect

What has the birth of twins to do with pizza? Domino’s latest ad creates a delightful association between the two and is a double delight to watch. The pizza brand, in its attempt to break the cliche of food chain ads, has given a ‘twin’ twist to the commercial while continuing with its ‘Khushiyon ki Home Delivery’ tagline.

Preeti Hoon Dec 21, 2010 7:28 AM

Indian Premier League's 'Official Partnership' status up for grabs

Board of Control for Cricket in India (BCCI) has invited bids from companies to offer ‘Official Partnership’ status for the two remaining slots of the Indian Premier League seasons of 2011 and 2012, according to reliable sources.

Preeti Hoon Dec 20, 2010 7:44 AM

Ministry of Road Transport and Highways scouts for digital agencies

The Ministry of Road Transport and Highways has invited applications under the ‘two-bid’ system to empanel digital agencies, according to senior sources in the industry. The empanelled agencies will be responsible for launching campaigns as per an approved media plan to promote awareness about road safety.

Preeti Hoon Dec 17, 2010 7:21 AM

Ignitee Digital Solutions bags digital mandate for Akshaya Homes

Continuing its winning spree, Ignitee Digital Solutions has added one more business to its kitty. The agency has been assigned the digital duties of Akshaya Homes, a Tamil Nadu-based real estate company.

Preeti Hoon Dec 16, 2010 7:21 AM

OgilvyAction roped in for Dabur Lal Tail’s rural activation campaign in MP, Chhattisgarh

FMCG major Dabur India Ltd has recently appointed OgilvyAction, the experiential and promotional marketing arm of Ogilvy & Mather, to execute its rural activation campaign targeting 1 lakh women in over 5,000 villages and towns in Madhya Pradesh and Chhattisgarh.

Preeti Hoon Dec 16, 2010 7:20 AM

NIFTEM launches hunt to empanel media agencies

The National Institute of Food Technology Entrepreneurship and Management (IFTEM) is on the lookout for media agencies for empanelment, according to reliable sources. Sources also divulged that the chosen empanelled agencies would handle media campaigns of NIFTEM in the print and electronic media.

Preeti Hoon Dec 15, 2010 7:25 AM

Amway to step up in digital space; shops for agency

Having entered the e-commerce space a few years ago, direct selling FMCG company Amway is now aggressively looking at making its presence felt in the online space and is on a hunt for a digital agency. Sources revealed that the brand was looking to execute its digital plans with the new agency in early 2011.

Preeti Hoon Dec 15, 2010 7:24 AM

Usha International Ltd scouts for creative shop for Usha Fans

While Ogilvy & Mather is already on Usha International’s roster for most of its product range and offerings in India, few other agencies are being examined by the company to hand over the Usha Fans creative business.

Preeti Hoon Dec 13, 2010 7:26 AM

Cocoberry calls for media pitch; account size pegged at around Rs 10 cr

Cocoberry, the flavoured frozen yogurt chain in India, has robust expansion plans in place and recently launched a hunt for a media agency. The account size up for grabs is in the region of Rs 7-10 crore.

Preeti Hoon Dec 9, 2010 7:21 AM

Wynncom parks Rs 30-cr creative duties with Shop

Wynn Telecom, which had announced its foray into the mobile handset business in India under the brand name Wynncom in the beginning of 2010, has chosen Shop as its creative agency. The mobile brand decided on the agency in the month of November and handed over the business, pegged at Rs 30 crore, to Shop, according to senior sources in the industry.

Preeti Hoon Dec 7, 2010 7:44 AM

adidas Cricket pads up for World Cup 2011; adds Red Digital to the roster

With the World Cup 2011 round the corner, adidas is actively looking at digital as a strong tool to tap its target audience. Tushar Goculdas, Director - Sales & Marketing, adidas India, shares with exchange4media the brand’s digital plans and why he thinks it is important for adidas to be present on social media.

Preeti Hoon Dec 6, 2010 7:47 AM

Dabur pumps in Rs 7-8 cr to rebrand Real; uses DTH advertising for the first time

FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities, including innovative OOH campaigns, in select cities, besides in-cinema advertising, TVC, radio, DTH and print advertising. The company plans to take the brand online in Phase 2 of its marketing plan.

Preeti Hoon Dec 2, 2010 7:36 AM

Catch me if you can! foursquare’s ‘check-in’ formula – hit or flop?

‘foursquare’ is the latest craze to sweep the web, following in the footsteps of Facebook and Twitter and following similar growth patterns. It already boasts of 4 million users worldwide – connecting people’s online profiles with their real world locations, tracking the places they visit in the city. exchange4media spoke to digital experts and sought to demystify the new application, the kind of viral effect it might lead to and whether it will take off.

Preeti Hoon Dec 2, 2010 7:29 AM

Akai earmarks Rs 25 cr as marketing budget; bullish on mobile segment

After announcing its resurgence in the Indian market with the launch of a new range of LED and LCD television sets recently, Akai is now bullish on the mobile market and is looking forward to the digital medium in the coming year. Pranay Dhabhai, MD, Akai India, shares the company’s growth plans and more in conversation with exchange4media.

Preeti Hoon Nov 30, 2010 7:31 AM

Dabur calls for BTL pitch for Gulabari Miss Fresh Face 2010

FMCG major Dabur Foods Ltd has called for an activation pitch the ‘Gulabari Miss Fresh Face’ concept. The agencies have been invited to give presentations on how they could make the event, being carried out from Uttar Pradesh, successful.

Preeti Hoon Nov 27, 2010 7:25 AM

Turner banks on ‘Beyond TV’ strategy; join hands with Zapak to expand reach

In their bid to reach out to a wider audience, Turner International India and Zapak Digital Entertainment have formed a strategic content partnership. The partnership allows Zapak to market and distribute Cartoon Network’s Multiplayer Online Games (MOGs) and in turn, Turner will manage games and provide regular content updates to Zapak.

Preeti Hoon Nov 26, 2010 7:31 AM

iVdopia rides the 3G wave; launches InWAP and PreWAP for advertisers

Seeking to tap the 3G wave and the vast Indian market for GPRS-enabled mobile phones, iVdopia has launched first-of-its-kind tool to make advertising on phones more reachable and accessible for the marketers. The company has introduced InWAP and PreWAP HTML5 video and rich media ads for the mobile web.

Preeti Hoon Nov 25, 2010 7:58 AM

Pizza Hut ups marketing budget by 50 pc; to make digital budget 10 pc in next 3 years

Quite a few brands looking at the digital medium seriously and allotting special resources towards social media, and Yum Food’s Pizza Hut is no different. The FMCG brand has clear plans to take its identity in the online space aggressively and is thinking of increasing its digital budget up to 10 per cent of its main marketing budget in the next three years.

Preeti Hoon Nov 24, 2010 6:57 AM

Webchutney eyes 75 pc growth in 2011

Riding on a diverse portfolio of clients, Webchutney looks to capitalise on the increasing importance of the digital medium and leverage it for its new and existing clients effectively. Siddharth Rao, CEO and Co-founder, Webchutney, shares the agency’s growth plans, its clients and more with exchange4media…  

Preeti Hoon Nov 23, 2010 7:38 AM

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