Kapil Kapoor, Global COO, Timex Group is quite upbeat about the New Year as he speaks about the lessons learnt from the global slowdown and chalks out the growth path of the industry, which is definitely emerging stronger after the beating it took for about two years.
Telecom company Uninor recently completed its first year of operations in India. The company is looking to continue focus on ‘Dynamic Pricing’ in the coming year. Meanwhile, in the digital space the brand intends to get aggressive as it reviews the scope of word and relationship with its agency Red Digital.
After making a strong comeback by the end of 2010, Timex Group India is now focused to kick off the New Year with aggressive marketing plans and is all set to capitalise on the digital medium for the very first time by early 2011. VD Wadhwa, CEO, Timex Group India, shares the company’s plans for the coming year in an exclusive conversation with exchange4media.
Indian states seem to be pulling up their socks to take their tourism business to a higher scale as there’s yet another addition to the list of those who have called for creative pitch. Close on the heels of Haryana Tourism calling for a creative pitch, Uttar Pradesh is now on the lookout for creative agencies. According to senior sources in the industry, the account on pitch is a mid-sized one.
Premium beer brand Carlsberg has set its eyes on the digital medium in the year 2011 and has handed over the duties to Webchutney. The agency was chosen after scanning nearly 10 names in the business. To begin with, the alcohol brand is looking to try the basic nuances of the digital medium. The online marketing plans are set to be executed in January 2011.
The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO). The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.