Now, Seiko Watches on the prowl for a creative partner?blur=25

Seiko Watch India Pvt Ltd, a 100 per cent subsidiary of Seiko Watch Corporation, Japan, has invited some of the mainline agencies to participate in the creative pitch.

Preeti Hoon Jan 13, 2011 9:17 AM

Innocean beats biggies to bag creative duties of Sleepwell?blur=25

Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.

Preeti Hoon Jan 12, 2011 7:57 AM

Department of Information and Public Relations, Chennai hunts for ad agencies?blur=25

The Department of Information and Public Relations (DIPR), Chennai is believed to be looking for advertising agencies to handle its media plans, according to senior sources in the industry.

Preeti Hoon Jan 11, 2011 7:45 AM

Dabur puts skin care range on creative pitch?blur=25

FMCG major Dabur is on an advertising agency hunting spree and has called for a creative pitch for its skin care range. The pitch is in its initial stages.

Preeti Hoon Jan 10, 2011 7:29 AM

Carlsberg raises the pint marketing budget by 40 pc?blur=25

To consolidate in 2011, premium beer brand Carlsberg has chalked out aggressive marketing plans for the coming months and has raised the budget by 40 per cent, with added focus on ATL advertising.

Preeti Hoon Jan 7, 2011 7:47 AM

Indian Overseas Bank hunts for advertising partners to bank on?blur=25

The Indian Overseas Bank (IOB) has sent out invites to agencies for empanelment to undertake its publicity and promotions related activities. The pitch will be held in two stages.

Preeti Hoon Jan 5, 2011 7:42 AM

Hyderabad Metropolitan Development Authority scouts for OOH agency?blur=25

The Hyderabad Metropolitan Development Authority has invited tenders from interested advertising agencies offering ad-rights on a wide range of outdoor media properties at different premium locations.

Preeti Hoon Jan 4, 2011 7:47 AM

Rewind 2010: 2011 is the start of a wonderful decade for India: Kapil Kapoor, Global COO, Timex Group?blur=25

Kapil Kapoor, Global COO, Timex Group is quite upbeat about the New Year as he speaks about the lessons learnt from the global slowdown and chalks out the growth path of the industry, which is definitely emerging stronger after the beating it took for about two years.

Preeti Hoon Jan 4, 2011 7:43 AM

Cocoberry to spend Rs 2 cr on BTL & OOH; calls for pitch?blur=25

Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.

Preeti Hoon Jan 3, 2011 5:10 PM

Reporter’s Diary: From Zero to One: As we welcome 2011?blur=25

The journey from zero to one might have taken 365 days, but in terms of the advertising industry and also on the personal front, the move has been monumental. Preeti Hoon muses about the transition from 2010 to 2011 and what she expects from the year ahead.

Preeti Hoon Jan 1, 2011 7:32 AM

Whirlpool’s New Year gift to DraftFCB Ulka; shifts back microwave creative biz after 4 years?blur=25

In its bid to consolidate the advertising duties, Whirlpool India has shifted the creative duties of its microwave business from Contract to DraftFCB Ulka. It was a direct move by the company and did not involve any pitch process.

Preeti Hoon Dec 31, 2010 7:41 AM

MITS, Rajasthan scouts for advertising partner?blur=25

The Mody Institute of Technology & Science (MITS) situated in Rajasthan is looking to empanel advertising agencies to carry out various activities related to media campaigns of the institute, according to reliable sources in the industry.

Preeti Hoon Dec 30, 2010 7:32 AM

Rajasthan Tourism begins search for media and PR agency?blur=25

Amid the ongoing search for creative partners by Haryana Tourism and Uttar Pradesh Tourism, Rajasthan Tourism is the third state government body to invite agencies for a formal pitch for its media and public relations duties.

Preeti Hoon Dec 29, 2010 7:56 AM

Uninor to continue focus on ‘Dynamic Pricing’ in 2011; reviews scope of digital space?blur=25

Telecom company Uninor recently completed its first year of operations in India. The company is looking to continue focus on ‘Dynamic Pricing’ in the coming year. Meanwhile, in the digital space the brand intends to get aggressive as it reviews the scope of word and relationship with its agency Red Digital.

Preeti Hoon Dec 29, 2010 7:41 AM

Timex Group India to up marketing spends by 50 pc; to enter virtual space in 2011?blur=25

After making a strong comeback by the end of 2010, Timex Group India is now focused to kick off the New Year with aggressive marketing plans and is all set to capitalise on the digital medium for the very first time by early 2011. VD Wadhwa, CEO, Timex Group India, shares the company’s plans for the coming year in an exclusive conversation with exchange4media.

Preeti Hoon Dec 27, 2010 6:37 AM

Now, UP Tourism scouts for creative partner?blur=25

Indian states seem to be pulling up their socks to take their tourism business to a higher scale as there’s yet another addition to the list of those who have called for creative pitch. Close on the heels of Haryana Tourism calling for a creative pitch, Uttar Pradesh is now on the lookout for creative agencies. According to senior sources in the industry, the account on pitch is a mid-sized one.

Preeti Hoon Dec 27, 2010 6:34 AM

Amway India bullish on expansion; eyes up to 25 pc growth in 2011?blur=25

Direct selling FMCG company Amway is all geared with well thought out expansion plans to launch more Brand Experience Centres as the company intends to more accessible to its business owners and consumers.

Preeti Hoon Dec 24, 2010 7:31 AM

Haryana Tourism calls for 360 degree creative pitch?blur=25

Haryana Tourism is looking for a creative partner and is scanning through various agencies, according to reliable sources. The sources also revealed that the pitch was in its initial stages. The chosen agency will be awarded the contract for one year.

Preeti Hoon Dec 24, 2010 7:28 AM

Carlsberg ropes in Webchutney; sets aside 5 pc as digital budget?blur=25

Premium beer brand Carlsberg has set its eyes on the digital medium in the year 2011 and has handed over the duties to Webchutney. The agency was chosen after scanning nearly 10 names in the business. To begin with, the alcohol brand is looking to try the basic nuances of the digital medium. The online marketing plans are set to be executed in January 2011.

Preeti Hoon Dec 22, 2010 7:35 AM

SAIL's 360 degree advertising account for FPO up for grabs?blur=25

The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO). The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.

Preeti Hoon Dec 22, 2010 7:33 AM