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Forget influencing, it’s time to seduce the youth

The youth are no longer influenced by marketing gimmicks. Now, it’s all about seducing them with the right moves and the best deals.

Preeti Hoon Feb 2, 2011 7:41 AM

Makers of Dalda earmark Rs 25-30 cr as marketing budget

Bunge FSG, the company best known for its brand Dalda, recently completed 10 years of its operations in India and is looking forward with aggressive marketing plans for the year 2011.

Preeti Hoon Feb 1, 2011 8:39 AM

Youth is not just a segment any more…

Youth is not just demography or an age. Speaking to the youth today is more complex because there is no one way of segmenting it.

Preeti Hoon Feb 1, 2011 8:38 AM

BEI Confluence wins M3M and Balmer Lawrie creative biz

BEI Confluence, Delhi has bagged the creative duties of real estate company M3M and PSU Balmer Lawrie.

Preeti Hoon Feb 1, 2011 8:37 AM

West Bengal Housing Board calls for creative pitch

The West Bengal Housing Board, Kolkata has invited agencies of Kolkata for empanelment, according to industry sources.

Preeti Hoon Jan 27, 2011 7:36 AM

Indian Railways empanels 6 agencies for creative duties

Ogilvy & Mather, Triton Communications, Crayons, Mudra, Interpub and Pressman have been assigned the creative mandate for Indian Railways.

Preeti Hoon Jan 27, 2011 7:31 AM

Genus Mobiles appoints Brands on E for creative duties

Genus Mobiles has appointed Brands on E for its creative duties. Mayank Kumar, COO, Genus Mobiles, confirmed the development to e4m.

Preeti Hoon Jan 25, 2011 7:24 AM

Sony India reviews Vaio creative duties

Sources inform Sony India is reviewing its laptop brand Sony Vaio’s creative duties.

Preeti Hoon Jan 25, 2011 7:11 AM

Snapdeal.com appoints K Factor for creative duties; Karishma Initiative bags media duties

In its bid to reach out to a wider audience, Snapdeal.com has appointed K-Factor as its ad agency. Karishma Initiative has been brought on board as the media agency, along with APPPL, which has been around for a while.

Preeti Hoon Jan 24, 2011 10:57 AM

Lucknow Development Authority hunts for creative agency

The Lucknow Development Authority (LDA) has invited applications from advertising agencies and has offered empanelment for a period of three years, according to industry sources.

Preeti Hoon Jan 24, 2011 10:22 AM

BEI Confluence launches media consultancy arm; revamps website

The revamped BEI Confluence is more ‘people-oriented’, reflecting the philosophy of the agency. The agency has also launched its media consultancy arm – ‘Spasht’ – which now caters to clients such as Nippo Batteries and Zen Mobiles.

Preeti Hoon Jan 24, 2011 7:37 AM

Income Tax Department calls for creative pitch

The Income Tax Department is on the lookout to empanel creative agencies for its 2011 Income Tax campaign, according to senior sources in the industry.

Preeti Hoon Jan 24, 2011 7:26 AM

Sandeep Madan bids adieu to Rediffusion Y&R, Delhi

Sandeep Madan, who has been with Rediffuson Y&R as Executive Vice President, has decided to move on, sources have revealed to exchange4media.

Preeti Hoon Jan 22, 2011 7:14 AM

Dabur skin care pitch update: Client denies Grey’s involvement

The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”

Preeti Hoon Jan 21, 2011 7:59 AM

Span Communications ropes in Asad Jamal as COO, Media

Asad Jamal has been appointed as COO, Media, at Span Communications India. He will be in charge of the overall media business and will report to CEO Naresh Kheterpal.

Preeti Hoon Jan 21, 2011 7:43 AM

Genus Mobiles launches hunt for media agency

Mayank Kumar, COO, Genus Mobiles has confirmed to exchange4media that the initial round of discussions has already taken place with three to four mainline agencies.

Preeti Hoon Jan 21, 2011 7:36 AM

Purple Spinach Communications bags creative duties of Cocoraj Coconut Oil

Purple Spinach Communications has beaten some prominent agencies in a closely contested pitch to be assigned the creative duties of Cocoraj Coconut Oil

Preeti Hoon Jan 20, 2011 5:01 PM

Hero Honda revs up for creative partner for new corporate identity

Following the split between Hero and Honda Motor, the Hero Honda Group is now looking for a creative partner to park its creative duties for a new corporate identity, according to reliable sources in the industry.

Preeti Hoon Jan 20, 2011 7:05 AM

Indian Railways on the prowl for creative and media partner

Indian Railways is on the lookout for a creative and media partner who will connect the organisation with the people.

Preeti Hoon Jan 19, 2011 7:21 AM

Max New York Life allocates 5 pc of total marketing budget for digital

Max New York Life has been actively engaging the digital medium, but the essence and idea behind their approach is different. Anisha Motwani, Director and Chief Marketing Officer, Max New York Life Insurance shares how…

Preeti Hoon Jan 14, 2011 7:49 AM