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Lava Mobiles biz moves from Contract to McCann Erickson?blur=25

McCann Erickson is the newly appointed agency for Lava Mobiles and with this, it becomes the third agency to handle mobile brand’s advertising duties in a span of just one year.

Preeti Hoon Apr 6, 2011 8:45 AM

Sleepwell awards media duties to Motivator?blur=25

Motivator beat agencies like MPG, Carat Media and ZenithOptimedia to bag the media duties of Sleepwell Mattresses. The account size is estimated at Rs 12-15 crore.

Preeti Hoon Apr 4, 2011 9:11 AM

ICC CWC’11:  And the winner is… the advertisers too?blur=25

It was a dream run not just for the jubilant Team India at the ICC Cricket World Cup 2011. Advertisers too rode the euphoria wave and reaped rich dividends. Hyundai, LG and Nike share how they leveraged the craze for the Cup…

Preeti Hoon Apr 4, 2011 9:04 AM

Reporter’s Diary: Paint me Tri-Colour; Cricket’s on my mind?blur=25

Preeti Hoon discusses how one of India’s ruling religion-cum-sports unites a whole country…

Preeti Hoon Apr 2, 2011 9:32 AM

ICC CWC’11:  Idea's 'unofficial' hat-trick with 'Keep Cricket Clean'?blur=25

Though Idea is not an official sponsor of the ICC Cricket World Cup, the telecom service provider has leveraged the tournament to its advantage with its ‘Keep Cricket Clean’ campaign. Industry people share their views on how much of a difference this has made to Idea…

Preeti Hoon Apr 1, 2011 10:52 AM

Gujarat State Petronet Ltd fishes for ad agencies?blur=25

The Gujarat State Petronet Ltd (GSPL), a subsidiary of Gujarat State Petroleum Corporation, has invited ad agencies for a two-year empanelment.

Preeti Hoon Mar 31, 2011 8:54 AM

Ad Review: W+K touches keeps it real for Royal Enfield?blur=25

Breaking the cliché of bike ads as being macho and hip, the new TVC for Royal Enfield showcases the essence of its making and pays a tribute to the city it belongs to – Chennai.

Preeti Hoon Mar 29, 2011 9:43 AM

Innocean Worldwide completes 5 years; bullish on hiring?blur=25

Innocean Worldwide plans to continue stressing on quality service and strengthen its role and presence. The agency now plans to go on a hiring drive to support its growth plans.

Preeti Hoon Mar 29, 2011 9:41 AM

Pickle Lintas to feast on Daawat Basmati Rice creative biz?blur=25

LT Foods Ltd, the makers of Daawat Basmati Rice, has appointed Pickle Lintas as its creative partner. No pitch preceded this win.

Preeti Hoon Mar 28, 2011 9:09 AM

Percept Profile swells accounts kitty with 4 new wins?blur=25

Percept Profile Delhi has bagged a slew of new accounts from sectors ranging from consumer electronics to mobile gaming to power and energy and real estate. These include Luminous Power, PlayUp, Salora International and CREDAI.

Preeti Hoon Mar 25, 2011 8:45 AM

Zen Mobiles ups marketing spend by 50 pc to Rs 75 cr?blur=25

In a bid to target urban audience, Zen Mobile has earmarked an amount of around Rs 75 crores as its marketing budget for 2011…

Preeti Hoon Mar 23, 2011 10:00 AM

Hindustan Insecticides Ltd scouts for ad agencies?blur=25

Hindustan Insecticides Ltd (HIL), New Delhi, under the Ministry of Chemicals and Fertilizers, has invited ad agencies to pitch for a five-year empanelment contract.

Preeti Hoon Mar 22, 2011 8:56 AM

The PR chill pill for angry publics in the ‘new normal’?blur=25

The convenience of communication has given rise to challenges for the PR industry, wherein people are increasingly more vocal and demand answers. The industry needs to address public anger more effectively.

Preeti Hoon Mar 21, 2011 9:12 AM

BSNL Kolkata opens ad pitch for 2-year empanelment?blur=25

Bharat Sanchar Nigam Ltd (BSNL), Calcutta Telephones, Kolkata has sent out invitations to ad agencies for a two-year empanelment. A maximum four agencies will be awarded the contract.

Preeti Hoon Mar 21, 2011 8:58 AM

Time for lobbying to shrug off negative image?blur=25

Why do NGOs escape the ‘lobbying’ tag despite having taken almost similar approach to influence government decisions? Industry experts seek some answers…

Preeti Hoon Mar 21, 2011 8:57 AM

IPRCC Awards 2011: Winners Speak?blur=25

The PR and corporate communication industry got together to applaud the achievements of their own at the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011. Winners share their experiences and reactions…

Preeti Hoon Mar 18, 2011 11:22 AM

Public Relations and the rising debate over its credibility?blur=25

If Public Relations could be measured in an effective way, would it be a more recognised industry? Industry experts seek to find that elusive RoI for the industry, while also finding out ways to make PR more credible.

Preeti Hoon Mar 18, 2011 9:09 AM

MVL Mobiles scouts for advertising partner?blur=25

MVL Telecom, the communication wing of MVL Group, is scouting for an advertising partner for MVL mobiles.

Preeti Hoon Mar 16, 2011 9:02 AM

Sleepwell hunts for a new media partner?blur=25

After appointing Innocean as the creative agency, Sleepwell Mattresses is now on the lookout for a media partner. The media account size is estimated to be in the region of Rs 12-15 crore.

Preeti Hoon Mar 9, 2011 7:33 AM

Genus Mobiles calls for 360-degree advertising pitch?blur=25

Genus Mobiles, which is expanding its product portfolio, has called for a 360-degree advertising pitch.

Preeti Hoon Mar 8, 2011 7:54 AM