In a bid to be the undisputed number uno Hindi GEC, Viacom 18’s Colors has launched an all-new offensive: megastar Amitabh Bachchan is roped in to turn pop philosopher with Season 3 of reality show ‘Bigg Boss’. CEO Rajesh Kamat tight-lipped on ad rates premium and marketing budgets.
Media owners and editors needn’t get defensive about dumbing down their newspapers and channels. For, current affairs can be as much of an insight into what’s happening in politics and government as it is with the latest on how a Saif Ali Khan and Kareena Kapoor are doing, writes Pradyuman Maheshwari.
Just when one thought that the Ministry of Information and Broadcasting under Ambika Soni was being very progressive in its outlook on broadcast content, yesterday’s statement by Justice GN Ray, Chairman of the quasi-judicial Press Council of India, that television tends to sensationalise news is worrying, writes Pradyuman Maheshwari.
‘Sach Ka Saamna’ indicates the Star India leadership’s willingness to experiment and innovate their primetime programming, writes Pradyuman Maheshwari. But not before Star Plus and the other GECs ‘faced the truth’ when Colors launched last year and broke the rules.
The first 40-odd days of Ambika Soni as Minister of Information and Broadcasting have been excellent, writes Pradyuman Maheshwari. She’s made no tall promises and has been making the right statements… like her views on regulation of news channels and the use of child artistes on television shows.
Should Indian newspapers be worried about their future? Yes, writes Pradyuman Maheshwari, if they continue to treat online media with disdain. While print in India will not face the same problems in the near future as they do in the US, rapid developments in cellphone technology and democratisation of the space, thanks to Twitter and blogs, necessitate that newspaper professionals embrace the Web.
The world’s biggest modern-day mystery is about to get solved. Doomsayers wondering how microblogging service Twitter is ever going to earn revenues have reason to be relieved. For, Biz Stone, a Silicon Valley serial entrepreneur who co-founded Twitter in 2006, and was speaking at the Cannes Lions International Advertising Festival, thinks he has found the magic potion.