The Metropolitan Transport Corporation (Chennai) Ltd (MTC) has invited bids under the ‘two-packet’ system from eligible applicants offering ad display rights on the rear side of passenger seats in over 2,200 buses. The contract shall be awarded for a period of 33 months.
The Delhi market has three different FM players leading in the three time slots. As per RAM data, while Fever FM rules the afternoon slot, Radio Mirchi continues its dominance in the evening slot. Delhiites prefer to tune in to AIR FM 2 Gold the most at night.
GM has had a 14-year journey in India. The auto major launched Chevrolet in India in February 2003, and since then has introduced cars across the spectrum, which include Spark, Beat, and Captiva, among many others. exchange4media traces Brand Chevrolet’s journey in India, including its various campaigns and the road ahead.
The latest RAM data shows Big FM continuing with its dominance in the afternoon and evening slots in the Bangalore market. The FM player ended Week 30 with a market share of 18.9 per cent in afternoon slot and 21.1 per cent in the evening slot. AIR FM 1 Vivid Bharati was its nearest competitor.
Charu Bakshi has bid adieu to creative hot shop 4D IMC (Integrated Marketing Communication), where she was President. She was with 4D IMC for one and a half years. Senior sources close to the development have confirmed the news. It is not known where Bakshi headed next.
Ministry of Tourism (MOT) has just concluded the pitch for the first phase of Incredible India’s online campaign. Span Communications has been awarded this part of the business. Sources informed that every year MOT spends Rs 15-20 crore on its online media campaign in domestic and international markets. The pitch for the second phase would be announced soon.
BBC and Radio Misty have jointly organised ‘BBC Ek Mulakat live with Kiran Bedi’ on August 7, 2010, in Siliguri. This is the first time that ‘BBC Ek Mulakat’ is being held live in this region. The live show will be hosted by Rupa Jha. ‘BBC Ek Mulakat’ is aired every Sunday at 4 pm on Radio Misty.
The Nagar Parishad Rewari, Haryana, has invited sealed tenders from interested parties offering ad rights on a wide range of outdoor media properties, including unipoles and kiosks, at different locations. The contract is for a period of three years. The minimum reserve price specified is Rs 5.364 crore.
The Tamil Nadu Transport Corporation (CBE) Ltd has invited bids under the ‘two-packet’ system for licensing out rights for display of ads on its buses numbering approximately 770. The contract will be awarded for a period of 11 months. The EMD required is Rs 5 lakh.
From Vivid Bharati’s ‘Aap ki Farmaish to Red FM’s ‘Malishka ke Jasoos’, programming on radio has come a long way. With the industry gearing up for Phase III of FM expansion, exchange4media takes a look at how private FM players have been faring over the years. This report explores Red FM’s growth, its programming strategy and some major milestones along the way.
Bharat Sanchar Nigam Ltd (BSNL) has invited bids for supply of hoardings, front-lit flex boards and banners in Mandla SSA (secondary switching area) for a period of one year. The estimated cost of the work is Rs 400,000 and an EMD of Rs 10,000 is required for this tender.
Thane Municipal Corporation has invited EOIs from agencies, specialists, proprietary or partnership or consortium or in joint venture groups for planning, designing, providing and implementing of street furniture master plan for Zones I, II and III of Thane city against entire ad rights for the city on a public-private-partnership or build-operate-transfer basis. The EMD required for this EOI is Rs 1 crore.
The Panipat Municipal Corporation has invited sealed tenders offering ad rights on a wide range of outdoor media properties at different locations. The contract shall be awarded for a period of three years and includes media properties such as unipoles, hoardings, mobile vans, kiosks and banners.
As per the latest RAM data, Radio Mirchi maintained its leadership position in the Kolkata market in the morning slot between 7 am and 11 am in Week 29. The FM station got a 21.1 per cent market share in Week 29, up from 20.7 per cent market share in Week 28, 20.2 per cent market share in Week 27 and 20.6 per cent market share in Week 26.
The Maharashtra State Road Development Corporation (MSRDC) has invited tenders offering ad rights for nine bus shelters on as-is-where-is-basis and as-is-where-as-condition in Amravati city. These bus shelters would be of Singapore type and the approximate display area allowed would be 11.48 sq m per bus shelter.
The Bangalore Metropolitan Transport Corporation (BMTC) has invited offers from agencies, companies and firms for granting sole ad rights on passenger seat backs, driver seat backs, grab handles and LCD/LED panels inside its buses. The ad rights will be for a period of five years.
The latest RAM data reveals Big FM continuing its leadership position in the Bangalore market for the morning slot between 7 am and 11 am in Week 29. The FM station got a 20.8 per cent market share in Week 29, up from 18.6 per cent market share in Week 28, 18.7 per cent market share in Week 27 and 19.5 per cent market share in Week 26.
Sindhu Holding has won the trolley rights at the Indira Gandhi International Airport’s newly opened Terminal 3. The contract is for three years. A tender was floated two months’ back in which several OOH agencies had taken part. Times OOH is handling the advertising for the airport.
As per the latest RAM data, Radio Mirchi continued to lead in the Delhi market for the morning slot between 7 am and 11 am in Week 29. The FM station got a 23.4 per cent market share in Week 29, up from 24.1 per cent market share in Week 28, 24.5 per cent market share in Week 27 and 27 per cent market share in Week 26.
According to the latest RAM data, Radio Mirchi continued to lead in the Mumbai market for the morning slot between 7 am and 11 am in Week 29. The FM station got a 19.5 per cent market share in Week 29, up from 17.9 per cent market share in the previous week. Red FM was placed second with a 15 per cent market share.