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RAM Rambling: Radio Mirchi continues to rule Delhi mornings

RAM data for Week 31 shows Radio Mirchi continuing its lead in the Delhi market in the morning slot between 7 am and 11 am. The FM station had a 25 per cent market share. Placed second was AIR FM 2 Gold, which secured a market share of 19.5 per cent, while Fever FM followed with a market share of 14.3 per cent.

Pallavi Goorha Kashyup Aug 18, 2010 8:39 AM

Orissa Tourism calls for bids for hiring hoardings

The Orissa Tourism Development Corporation (OTDC) Ltd has invited offers under ‘technical bids’ and ‘price bids’ from advertising agencies and media owners for hiring hoardings at selected locations for a period of one year. The EMD required is Rs 5,000.

Pallavi Goorha Kashyup Aug 17, 2010 8:44 AM

MMRDA offers ad rights for skywalks in and around Mumbai

The Mumbai Metropolitan Region Development Authority (MMRDA) has invited bids from agencies for leasing out ad display rights on various skywalks in and around Mumbai. The total space being offered is approximately 50,000 sq. m. The contracts shall be awarded for a period of two years.

Pallavi Goorha Kashyup Aug 17, 2010 8:43 AM

Radio advertising to get a boost with the 1st Annual exchange4media Radio Advertising Awards on Oct 07

While there are quite a few awards to recognise print and TV advertising work, not enough recognition has been given to work done in the field of radio advertising. Keeping this in mind, the exchange4media Radio Advertising Awards (ERAA) have been set up. The 1st Annual ERAA is being held in Mumbai on October 7, 2010. The work done should be for the period July 2009 and June 2010. Last date for receiving entries is September 20, 2010.

Pallavi Goorha Kashyup Aug 17, 2010 8:40 AM

RAM Rambling: Radio Mirchi brightens up Mumbai mornings

RAM data for Week 31 shows Radio Mirchi continuing its lead in the Mumbai market in the morning slot between 7 am and 11 am. The FM station had a 17.5 per cent market share. Placed second was Red FM, which secured a market share of 14.9 per cent, while Radio City followed with a market share of 13.9 per cent.

Pallavi Goorha Kashyup Aug 16, 2010 8:31 AM

Kreate Advertising on aggressive growth path; adds slew of new wins

Mumbai-based Kreate Advertising has been keeping busy these last two months, adding a slew of new accounts. The agency has bagged the creative duties for clients like Mitashi Edutainment, Camlin Ltd (2mm mechanical pencils), Aditya Jyot Eye Hospital and Gold Genie India, among others. The agency was started by Dhaval Mehta eight years ago.

Pallavi Goorha Kashyup Aug 16, 2010 8:29 AM

Safidon Municipal Corp invites tenders for wide range of OOH media properties

The Safidon Municipal Corporation (Jind), Haryana, has invited tenders for ad rights for a wide range of outdoor media properties at different locations in its premises. The media properties being offered include 50 unipoles, 25 hoardings and 100 kiosks.

Pallavi Goorha Kashyup Aug 14, 2010 9:27 AM

Nagpur Municipal Corp invites bids for ad rights at Yashwant Stadium

The Nagpur Municipal Corporation (NMC) has invited bids under the ‘two packet’ system for licensing out ad rights of advertisement boards placed on the parapet wall of Yashwant Stadium, Dhantoli. The contract shall be awarded for a period of three years.

Pallavi Goorha Kashyup Aug 14, 2010 9:27 AM

Ad Review: Britannia’s proposition to fill the ‘khali pet’ of India’s young Tigers

Britannia has launched a new TVC for its biscuit brand Tiger, which marks the return of the brand to television advertising after a hiatus and also presents the brand with a new positioning idea. Titled ‘khali pet’, the campaign broke across channels on August 7, 2010.

Pallavi Goorha Kashyup Aug 14, 2010 9:26 AM

RAM Rambling: Radio Mirchi rules the Kolkata waves

As per RAM data, Radio Mirchi continued its dominance in the afternoon, evening slot and night slot in the Kolkata market. Radio Mirchi ended Week 30 with a market share of 17.1 per cent in the afternoons in Kolkata, emerging as the No. 1 player in that time slot.

Pallavi Goorha Kashyup Aug 13, 2010 8:34 AM

Havas takes majority stake in Acmic Interactive, renamed Euro RSCG’s 4D matrix

Havas has acquired a majority stake in Acmic Interactive in India, and the company has been renamed Euro RSCG 4D Matrix with immediate effect. Acmic is an Indian search company since 2004, servicing domestic and global clients.

Pallavi Goorha Kashyup Aug 13, 2010 8:29 AM

Nagar Parishad Ganganagar invites tender for OOH properties

The Nagar Parishad Ganganagar, Rajasthan, has invited for offers through auction-cum-tenders for leasing out advertising rights on different outdoor media properties. The media properties being offered include 38 hoardings and 25 kiosks.

Pallavi Goorha Kashyup Aug 12, 2010 8:30 AM

Cantonment Board Meerut offers ad rights for various outdoor properties

The office of the Cantonment Board, Meerut, Uttar Pradesh, has invited different tenders for installation of hoardings, unipoles, IHPs, kiosks and display of wall paintings, banners and sun packs on a license fee basis. The contracts shall be awarded for a period of one year. The EMD required for these tenders range from Rs 10,000 to Rs 1 lakh.

Pallavi Goorha Kashyup Aug 12, 2010 8:29 AM

DTC invites tenders for ad rights for 135 bus queue shelters under CWG zone

The Delhi Transport Corporation (DTC) has invited tenders offering two-year rights for display of ads on 135 newly constructed or under construction modern stainless steel bus queue shelters lying under the Common Wealth Games 2010 zone on an ‘as-is-where-is-basis’.

Pallavi Goorha Kashyup Aug 12, 2010 8:29 AM

Ad Review: Raymond’s Complete Man’s emotional journey continues

RK Swamy BBDO continues to stir emotions in the latest ad campaign as part of ‘The Complete Man’ series for Raymond Textiles. After showing hie sensitive side to his family, spouse, teacher, even pets, the new campaign sees ‘The Complete Man’ extending his caring attitude to the community around him.

Pallavi Goorha Kashyup Aug 12, 2010 8:28 AM

RAM Rambling: Radio Mirchi ruled Mumbai afternoons & nights; Red FM leads in evenings

As per the latest RAM data, Radio Mirchi continues its dominance in the afternoon and night slots in the Mumbai markets. However, the evening slot is led by Red FM.

Pallavi Goorha Kashyup Aug 12, 2010 8:27 AM

Airtel moves creative business to JWT

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

Pallavi Goorha Kashyup Aug 11, 2010 8:29 AM

Tarun Chauhan joins JWT as Senior VP & Managing Partner

Tarun Chauhan has come on board JWT Mumbai as Senior VP & Managing Partner. He replaces Dhunji Wadia, who had quit the agency in May 2010. Senior sources close to the development have confirmed the news. Chauhan moves from Lowe Lintas, where he was President.

Pallavi Goorha Kashyup Aug 11, 2010 8:28 AM

AAI tender call for ad rights at Surat and Nagpur airports

The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system offering exclusive display ad rights at the civil aerodrome at Surat and putting up hoardings outside the Dr Babasaheb Ambedkar International Airport, Nagpur.

Pallavi Goorha Kashyup Aug 11, 2010 8:27 AM

Airtel moves creative business to JWT

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

Pallavi Goorha Kashyup Aug 10, 2010 7:32 PM