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Gurgaon Municipal Corp calls for tender for outdoor properties

The Gurgaon Municipal Corporation has invited sealed tenders from interested parties offering advertising rights on 64 unipoles and eight full colour day-night LED video screens at identified locations within the area under its jurisdiction.

Pallavi Goorha Kashyup Sep 14, 2010 7:59 AM

RAM rollout hits a roadblock; industry expectations hit

While TAM results are eagerly awaited every Wednesday by the television industry, RAM has not matched up as a currency for the radio industry. One of the reasons cited is the limited coverage area of four metros. exchange4media gets the industry’s take on RAM, its shortcomings and the expectations from this audience measurement system.

Pallavi Goorha Kashyup Sep 14, 2010 7:53 AM

ERAA 2010: Awards reiterate creative excellence, say Jury members

As the last date for the exchange4media Radio Advertising Awards (ERAA) 2010 approaches fast on September 20th, the distinguished Jury panel is looking forward to some scintillating work in radio advertising. The first ever ERAA 2010 will be held in Mumbai on October 7 and will recognise work done in the field of radio advertising for the period July 2009 to June 2010.

Pallavi Goorha Kashyup Sep 14, 2010 7:49 AM

RAM Rambling: Bangalore prefers Big FM

Big FM remains the hot favourite in the Bangalore market as per RAM data for the five-week average ending with Week 35. According to the market share figures of radio channels during the last five weeks, Big FM ended Week 35 with a market share of 19.3 per cent.

Pallavi Goorha Kashyup Sep 13, 2010 7:55 AM

Khurda Road Division of East Coast Railway offers ad rights for 3 years

The Khurda Road Division of East Coast Railway has invited tenders under the ‘two-packet’ system from experienced firms for awarding three-year contracts for display of commercial advertisements.

Pallavi Goorha Kashyup Sep 11, 2010 7:45 AM

MTNL invites bids for ad displays in its telephone exchange buildings in Mumbai

Mahanagar Telephone Nigam Ltd (MTNL), Mumbai has invited expressions of interest from ad agencies for utilising existing hoardings and ad displays in telephone exchange buildings of MTNL in the Mumbai, Thane, Navi Mumbai and Bhayandar Municipal Corporation areas.

Pallavi Goorha Kashyup Sep 11, 2010 7:44 AM

RAM Rambling: Radio Mirchi the hottest in Kolkata market

Radio Mirchi remains the hot favourite in the Kolkata market as per RAM data for the four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 20.3 per cent.

Pallavi Goorha Kashyup Sep 10, 2010 8:02 AM

IRS Q2 2010: Radio Mirchi leads among FM stations

The Indian Readership Survey (IRS) Q2 2010 results for the radio industry show Radio Mirchi as the leading FM radio station in India in terms of listenership. Radio Mirchi has registered a listenership of 41,799,000 in the latest quarter. This is a huge gap from the No. 2 FM player Big FM, which has garnered a listenership of 22,692,000.

Pallavi Goorha Kashyup Sep 10, 2010 7:58 AM

ERAA 2010: Awards cover the entire ecosystem of the radio business, say creative agencies

Excitement is building up for the first ever exchange4media Radio Advertising Awards (ERAA), which will be held in Mumbai on October 7, 2010. ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010. Last date for receiving entries for the Awards is September 20.

Pallavi Goorha Kashyup Sep 10, 2010 7:51 AM

CTU offers ad rights on glow signs and hoardings in Chandigarh

Chandigarh Transport Undertaking (CTU) has invited offers in two parts, comprising a technical bid and a price bid, offering ad rights on hoardings, glow signs and boards at ISBT, Sector-17, Chandigarh, on license basis. These rights are being offered for a period of one year.

Pallavi Goorha Kashyup Sep 9, 2010 8:02 AM

Pepsi Max’s 360 degree plan aims to ‘disrupt’

Usually leaning more towards television advertising, PepsiCo has adopted the ‘disruptive’ move of launching its sugar free cola, Pepsi Max, almost without any television media buy. Instead, it will run the ad campaign only on the worldwide web and social networking sites.

Pallavi Goorha Kashyup Sep 9, 2010 8:00 AM

Times OOH wins ad rights inside 16 DMRC stations on Central Secretariat-Badarpur line

Times OOH has won the bid for exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. These include 12 elevated stations and four underground stations.

Pallavi Goorha Kashyup Sep 8, 2010 7:49 AM

RAM Rambling: Radio Mirchi is Mumbai market’s flavour

Radio Mirchi is the hot favourite in the Mumbai market as per RAM data for a four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 17.4 per cent in Mumbai.

Pallavi Goorha Kashyup Sep 7, 2010 8:22 AM

Navi Mumbai Municipal Transport undertaking offers ad rights on buses

The Navi Mumbai Municipal Transport (NMMT) undertaking is offering advertising rights on buses, including AC Volvo buses. These rights will be awarded for a period of three to five years. The earnest money deposit (EMD) required has been fixed at Rs 555,500.

Pallavi Goorha Kashyup Sep 7, 2010 8:20 AM

ITPO invites metro panels, hoardings for Metro lines in Delhi

The India Trade Promotion Organisation (ITPO) has invited proposals from media owners and agencies for hiring hoardings, unipoles and 75 advertising panels inside Metro trains plying on DMRC Lines I, II and III in Delhi.

Pallavi Goorha Kashyup Sep 6, 2010 9:03 AM

ERAA 2010: Awards exclusively for radio industry an interesting initiative, say media planners

Along with the radio players and advertisers, creative honchos and media planners are equally excited about the first ever exchange4media Radio Advertising Awards (ERAA). The media planners are positive that ERAA will recognise quality work and talent in the industry. The 1st Annual ERAA will be held in Mumbai on October 7, 2010 and will recognise the best work done between July 2009 and June 2010. The last date for receiving entries for the Awards has been extended to September 20.

Pallavi Goorha Kashyup Sep 6, 2010 8:55 AM

Faridabad Municipal Corporation offers ads rights on wide range of OOH properties

The Faridabad Municipal Corporation has invited sealed tenders from interested parties offering ad rights on a wide range of outdoor media properties on a BOT basis. The media properties being offered at various locations include 84 unipoles, 55 gantries, and 11 BQS, among others.

Pallavi Goorha Kashyup Sep 2, 2010 8:27 AM

Lalit Kala Akademi invites tender for art exhibition for Commonwealth Games

The Lalit Kala Akademi, New Delhi, has invited open tenders under the ‘two-packet’ system from agencies for making backlit displays for a special art exhibition, titled ‘Art Celebrates’, on the occasion of the Commonwealth Games 2010. The successful bidders shall be required to put up 100 high quality displays at different locations in Delhi and NCR to depict works of art. The EMD required for this tender is Rs 50,000.

Pallavi Goorha Kashyup Sep 2, 2010 8:22 AM

RAM Rambling: Radio Mirchi is Delhi market’s flavour

Radio Mirchi is the hot favourite in the Delhi market as per the RAM data for a four-week average ending with Week 33. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 33 with a market share of 24.4 per cent.

Pallavi Goorha Kashyup Sep 2, 2010 8:19 AM

Law & Kenneth promotes Neerja Kale to SVP & Branch Head of Mumbai branch

Law & Kenneth has promoted Neeraja Kale to Senior Vice President and Branch Head of Law & Kenneth Mumbai. She was earlier the Vice-President. Kale had joined Law & Kenneth a year back. This is the first time that Law & Kenneth is appointing a Branch Head for Mumbai.

Pallavi Goorha Kashyup Sep 2, 2010 8:18 AM