The Kolkata Metro Railway has invited bids for installation, maintenance and display of ads inside and outside of coaches, including in front of the ‘front cab’ and ‘rear cab’ of 17 rakes. The ad rights are being offered for a total display area of 255,216 sq. inch.
The quality of entries received for the inaugural exchange4media Radio Advertising Award (ERAA) was highly appreciated by the distinguished Jury. The Awards has the radio industry and advertisers all excited. Jury members, too, have affirmed and resonated the industry’s view of the need for an awards initiative like ERAA. The Awards ceremony will be held at Sahara Star Mumbai on October 7.
The India Trade Promotion Organisation (ITPO) has invited bids from agencies for licensing out sole ad rights for outdoor ad space at various locations in Delhi’s Pragati Maidan area. The rights are being offered for 39 ad sites for a period of eight months, commencing from November 1, 2010.
Following a multi-agency pitch, Milestone Brandcom has bagged the out-of-home duties of Tata Teleservices’ brand Tata Indicom. Under the mandate, Milestone Brandcom will handle all three brands under Tata Indicom – CDMA, Photon and Walky – across 22 circles. MOMS Outdoor Media Solutions has bagged the Tata Docomo business. Industry sources have pegged the cumulative account size at upwards of Rs 100 crore.
In a bid to popularize various schemes and projects implemented by the department, Water Supply and Sanitation Department (WSSD), Government of Maharashtra, has invited applications from suitable agencies. Empanelled agencies would be responsible for handling outdoor, print, and electronic advertisements for raising public awareness regarding programmes implemented by the department.
Judging process for the first ever exchange4media Radio Advertising Awards (ERAA) has commenced with Jury meets in Mumbai on September 26 and now in Delhi on September 28. The entries received from the cross-section of the industry have been deeply appreciated by the distinguished Jury, making the process more interesting. The Awards ceremony will be held in Mumbai on October 7.
Radio Mirchi remains the hot favourite FM station in the Mumbai market as per RAM data for a six-week average ending with Week 36. According to the market share figures of radio channels during the last six weeks, Radio Mirchi ended Week 36 with a market share of 17.6 per cent.
Stage is set for the judging process to commence for the first ever exchange4media Radio Advertising Awards (ERAA) as the last date for receiving entries got over on September 20, 2010. An overwhelming response has been received from cross-section of the industry. The Awards ceremony will be held in Mumbai on October 7, 2010.
Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India. Dentsu MediaTech will offer clients a full spectrum of one-to-one engagement, cutting edge creative solutions, end-to-end media and a full-slew of digital, mobile and new media services. The agency became fully functional from September 20, 2010.
Seeing the enthusiastic response to the first ever exchange4media Radio Advertising Awards (ERAA), last date for sending entries for the Awards has been extended to September 20, 2010. The Awards will be presented at a grand ceremony in Mumbai on October 7, 2010.
Even as the Indian OOH industry was experiencing a roller-coaster ride in the last couple of years, Posterscope India has had a more positive outlook. The outdoor company has recently completed two years of its operations and is set to scale up in the coming year, buoyed by its recent wins.
RC&M has been awarded the tender for deployment of digital signage network solution in Delhi Metro Rail Corp. This 5-year contract will involve the installation, operation and maintenance of LCD screens at Metro stations like Central Secretariat, Chandni Chowk, Chawri Bazar, etc.