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Vikram Sakhuja named Maxus Global CEO?blur=25

Sakhuja, who is at present the GroupM South Asia CEO, will continue to be based in Mumbai. GroupM is to yet announce a replacement for his current role

Noor Fathima Warsia Aug 15, 2012 8:13 PM

Karbonn Mobiles awards creative mandate to TapRoot?blur=25

TapRoot’s winning streak continues. Soon after being added to Marico’s roster, the agency has won Karbonn Mobiles’ creative & mktg mandate

Noor Fathima Warsia Aug 13, 2012 8:22 PM

Karbonn Mobiles awards creative mandate to TapRoot?blur=25

TapRoot’s winning streak continues. Soon after being added to Marico’s roster, the agency has won Karbonn Mobiles’ creative & mktg mandate

Noor Fathima Warsia Aug 13, 2012 8:22 PM

TRAI sets Aug 21 deadline for interconnection deals?blur=25

Failing which, TRAI will intervene between MSOs & broadcasters to stipulate tariff & carriage norms for DAS

Noor Fathima Warsia Aug 13, 2012 8:11 PM

Aegis Group acquires Communicate 2?blur=25

The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India

Noor Fathima Warsia Aug 10, 2012 6:32 PM

Wipro CCL reorganises media duties between Lodestar UM & Maxus?blur=25

Prior to this, the biz was divided between ZO, DDB Mudra Max & Lodestar

Noor Fathima Warsia Aug 9, 2012 11:55 PM

TapRoot added to Marico’s roster for Set Wet?blur=25

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

TapRoot added to Marico’s roster for Set Wet?blur=25

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

Aegis Group acquires Communicate 2?blur=25

The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India

Noor Fathima Warsia Aug 9, 2012 12:40 AM

Holding cos high on digital acquisitions again?blur=25

Hungama, Indigo, Resultrix, AKQA are just a few examples indicating that acquisitions are leading global digital strategies once again

Noor Fathima Warsia Aug 8, 2012 9:38 PM

Maxus bags Wipro Consumer Care & Lighting; Lodestar UM retains Santoor?blur=25

Prior to this, the business was divided between ZenithOptimedia, DDB Mudra Max and Lodestar UM. The account size is said to be in the region of Rs 150-180 cr

Noor Fathima Warsia Aug 8, 2012 7:04 PM

NDTV vs. TAM: AAAI-ISA to meet TAM on August 16?blur=25

The agenda is to understand TAM’s side of the story than pay heed to “what has been reported by media”

Noor Fathima Warsia Aug 7, 2012 8:09 PM

OMD India bags Zovi & Travel Trendz media biz?blur=25

OMD India is on a winning streak – post Amrutanjan, the agency has now added the media duties of Zovi & Travel Trendz to its kitty

Noor Fathima Warsia Aug 7, 2012 8:04 PM

BPN will use social as its key information source: José Antonio Espinoza?blur=25

BPN’s Prez-International speaks on the agency’s USP, which he believes differentiates it from other media agency brands. India plays a key role in formulating BPN’s final product

Noor Fathima Warsia Aug 6, 2012 8:32 PM

NDTV vs. TAM: From cost cutting to corruption...?blur=25

A quick look at what led NDTV to file a $1.3 bn lawsuit against Nielsen, Kantar & TAM

Noor Fathima Warsia Aug 6, 2012 7:49 PM

AAAI & ISA are holding BARC behind: Uday Shankar?blur=25

The IBF Prez says that even as the IBF is prepared and the Broadcast Ministry is keen to get BARC off the ground, the other stakeholders, advertisers & agencies, have not shown the same urgency

Noor Fathima Warsia Aug 2, 2012 1:18 AM

Amrutanjan appoints OMD India as media AoR?blur=25

The development comes in the wake of a multi-agency pitch. The business is pegged at Rs 15 crore

Noor Fathima Warsia Aug 2, 2012 1:18 AM

NDTV sues Nielsen for USD 1.3 Billion in US over TAM ratings?blur=25

The complaint is filed against various companies including WPP, Nielsen Co, Kantar, JWT, IMRB & TAM amongst others. The suit, filed on July 26, 2012, asks for a minimum of USD 1.3 billion -- USD 580 million for negligence and a USD 810 million for fraud

Noor Fathima Warsia Aug 1, 2012 7:30 PM

Apollo Tyres moves media mandate to ZenithOptimedia?blur=25

In the wake of a multiagency pitch, Apollo Tyres has parked its Rs 35-40 crore media mandate with ZenithOptimedia

Noor Fathima Warsia Aug 1, 2012 7:19 PM

NDTV vs. TAM: A currency in question?blur=25

NDTV’s move to take TAM to court questions the credibility of the single currency that the broadcast fraternity operates on

Noor Fathima Warsia Aug 1, 2012 5:25 AM