Authors
Hindustan Unilever back on STAR Network?blur=25

After a gap of nearly three months, the corporate major is once again spotted on the broadcast network

Noor Fathima Warsia Oct 5, 2012 8:52 PM

Content is at the heart of our business: Punit Goenka?blur=25

As Zee completes 20 years, the company’s MD & CEO recounts early days, lessons learnt and the road ahead for the company

Noor Fathima Warsia Oct 4, 2012 7:25 PM

“Rs 180 cr for mobile advtg is small, we expect it to grow”?blur=25

Nokia’s D Shivakumar quoted MMA e4m India mobile ad spends figure to state early adopters will benefit from growing mobile advtg

Noor Fathima Warsia Sep 28, 2012 8:15 PM

Hindustan Unilever inks Rs 100 cr ad deal with MSM?blur=25

The deal is for all Multi Screen Media network channels including Sony, Sab, Max, Pix, Six and Mix

Noor Fathima Warsia Sep 27, 2012 7:24 PM

Advertising Club goes national, appts fresh ManCom?blur=25

With a changed name and a fresh managing committee, Ad Club Bombay, now Advertising Club, is set to embrace the national role it plays

Noor Fathima Warsia Sep 26, 2012 8:18 PM

JWT wins Titan perfumes, MCX & Tata Starbucks?blur=25

The agency’s hat trick, on the back of multi-agency pitch processes, comes across JWT offices

Noor Fathima Warsia Sep 25, 2012 8:51 PM

Digital is accountable, but is it sustainable??blur=25

Jonathan Bill, SVP - Innovation & Business, Vodafone believes that digital media needs to evolve into a viable business

Noor Fathima Warsia Sep 25, 2012 1:10 AM

Digital becomes one of HUL’s lead media?blur=25

The platforms of the future are mobile, video, social and search, says Abhiroop Chuckarbutty, Media Director – South Asia, Unilever

Noor Fathima Warsia Sep 24, 2012 8:26 PM

SAIL awards media mandate to Lodestar UM?blur=25

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia Sep 21, 2012 10:02 PM

SAIL awards media mandate to Lodestar UM?blur=25

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia Sep 21, 2012 9:24 PM

“Indian mobile users have matured to 2nd & 3rd devices”?blur=25

Great monetisation opportunities have opened up for handset manufacturers, service providers and app developers, says Viral Oza of Nokia India

Noor Fathima Warsia Sep 20, 2012 8:22 PM

Kurush Grant is new ISA Chairman?blur=25

Grant, Executive Director, ITC succeeds Bharat Patel who was the Chairman of the Executive Council of ISA since 2002

Noor Fathima Warsia Sep 19, 2012 7:34 PM

Kurush Grant succeeds Bharat Patel as ISA Chairman?blur=25

Bharat Patel was the Chairman of the Executive Council of ISA since 2002. Kurush Grant, an active member of the Council for the last 15 years, is the Executive Director, ITC

Noor Fathima Warsia Sep 18, 2012 6:39 PM

FDI cap increase in retail is a game changer?blur=25

Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities

Noor Fathima Warsia Sep 17, 2012 4:01 AM

FDI relax in b’cast will boost DAS but conditions apply?blur=25

Transparency in procedures and Digital Accessible System’s November deadline critical to leverage increase in FDI cap in DTH, MSO & cable TV

Noor Fathima Warsia Sep 17, 2012 12:00 AM

Bharti Retail appoints ZenithOptimedia as media AOR?blur=25

The win comes on the back of a multi-agency pitch. The incumbent on the business is Madison Media

Noor Fathima Warsia Sep 15, 2012 9:10 PM

Network18’s rights issue signals co’s ‘third breath’?blur=25

Rights issues are announced for Network18 & TV18. Objective is to pay off debt & complete ETV deal. Founder & MD Raghav Bahl elaborates

Noor Fathima Warsia Sep 10, 2012 2:22 AM

WPP sets up Red Fuse for Colgate-Palmolive?blur=25

The model would be on similar lines as Global Team Ford, where all agencies – media, creative, direct, digital – servicing the biz would co-locate

Noor Fathima Warsia Sep 7, 2012 8:11 PM

Hindi GE’s toughest creative race yet?blur=25

Thirteen primetime dailies were axed in 2012 on the top four channels alone, 25 per cent of which were lesser than six months old

Noor Fathima Warsia Sep 6, 2012 9:38 PM

MIB meets IBF-ISA-AAAI to push BARC forward?blur=25

The government officials have asked the industry stakeholders to present an action plan on launch steps of BARC in the next few days

Noor Fathima Warsia Sep 5, 2012 10:56 PM