Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Asian Paints Ad Campaign?blur=25

Aditya Tawde, Chief Creative Officer, Post Office Studios gives us an insight into the Asian Paints Colour Next Series '19 campaign and how they conceptualised the ad films

Noel Dsouza Apr 4, 2019 8:40 AM

Spotify Ad Campaign?blur=25

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza Apr 4, 2019 8:18 AM

SBI Ad Campaign #HoSaktaHai?blur=25

Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai

Noel Dsouza Apr 2, 2019 9:16 AM

OTT Premium Service?blur=25

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Sahil Siddiqui WATConsult?blur=25

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza Mar 29, 2019 8:34 AM

Generation Z?blur=25

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Horlicks Stories of Strength Ad Campaign?blur=25

The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers

Noel Dsouza Mar 27, 2019 8:22 AM

Mother'sReciepe?blur=25

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza Mar 26, 2019 8:58 AM

Ankit Nalotia?blur=25

Nalotia, Founder, CEO, Mo Mantra talks about his journey into the ever-evolving ad agency & what it takes to create an effective communicative ad agency

Noel Dsouza Mar 25, 2019 9:18 AM

Holi Ad Campaigns?blur=25

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza Mar 20, 2019 6:16 PM

Blued India?blur=25

Sharma, Marketing Director, Blued India shares the message behind the new ad campaign launched just in time for Holi

Noel Dsouza Mar 20, 2019 9:17 AM

NBA fan wear apparel?blur=25

Chury, Associate Vice President of Global Partnerships, NBA India, gives us an insight into the newly launched NBA fan-based apparel in partnership with Suditi Industries

Noel Dsouza Mar 15, 2019 8:48 AM

Levis #IShapeMyWorld Ad Campaign?blur=25

Industry experts share their viewpoints on the fifth edition of Levi’s #IShapeMyWorld campaign. The campaign features women from different walks of life who have taken charge of their own destiny

Noel Dsouza Mar 13, 2019 9:11 AM

Ogilvy?blur=25

Under the #BajaoTaaliSehatWali campaign for ICICI Lombard, Ogilvy designed special acupressure enabler ‘clapping gloves’ for women who often spend long hours praying

Noel Dsouza Mar 12, 2019 8:45 AM

Women's Day?blur=25

From Olay to Max Fashion and Sugar Cosmetics to Platnium Evara, brands have creatively pushed the envelope by producing ad campaigns that instill a social change

Noel Dsouza Mar 8, 2019 9:41 AM

Surf Excel Ad campaign?blur=25

Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas

Noel Dsouza Mar 7, 2019 8:23 AM

clean & clear?blur=25

Seda, Executive Creative Director, DDB Mudra, shared her insights on how Clean & Clear as a brand has reached out to teenage consumers with its latest ad campaign

Noel Dsouza Mar 5, 2019 9:00 AM

Dulux Colour Of The Year 2019?blur=25

Rajgopal gives an insight into the growth, challenges and social approach of the brand Dulux that has revealed the Colour of the Year - ‘Spiced Honey’

Noel Dsouza Mar 1, 2019 8:56 AM

Nike?blur=25

Brand Nike is leveraging a powerful social message as its marketing strategy through Serena Williams in its latest ad film released at the 2019 Oscars

Noel Dsouza Feb 28, 2019 9:24 AM

Tiger Shroff Pepsi Ad campaign?blur=25

While some industry experts say Pepsi’s latest ad campaign #harghoonthmeinswag will affect Shroff's other endorsements, others opine that just a brand sign-up won't take away his fitness tag

Noel Dsouza Feb 27, 2019 8:24 AM