Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Nike

Brand Nike is leveraging a powerful social message as its marketing strategy through Serena Williams in its latest ad film released at the 2019 Oscars

Noel Dsouza Feb 28, 2019 9:24 AM

Tiger Shroff Pepsi Ad campaign

While some industry experts say Pepsi’s latest ad campaign #harghoonthmeinswag will affect Shroff's other endorsements, others opine that just a brand sign-up won't take away his fitness tag

Noel Dsouza Feb 27, 2019 8:24 AM

FCB Ulka and TBWA ad campaigns

WARC creative 100 has ranked Indian campaigns 'Sindoor Khela' and 'Blink to Speak' as the most creatively acclaimed ones of 2018-19

Noel Dsouza Feb 26, 2019 8:25 AM

agnello dias

Dias speaks about his journey in the industry and the honour of being inducted into the Advertising Club of Calcutta’s Hall of Fame 

Noel Dsouza Feb 25, 2019 9:39 AM

Big FM

Thomas, CEO, Big FM, shares insight on how audio as a medium can be integrated into different platforms & the change in the listener's demand for content as opposed to music

Noel Dsouza Feb 25, 2019 9:32 AM

Aditya Kakar

Aditya Birla Capital’s latest ad campaign encourages viewers to make health a priority by opting for healthier lifestyle choices with Premium Health Returns insurance scheme

Noel Dsouza Feb 25, 2019 8:33 AM

Shiva

The Vice President, Tea & Foods, HUL, talks about Brook Bond’s latest ad film 'Old Friends' that addresses the veg-non-veg divide in India

Noel Dsouza Feb 22, 2019 8:57 AM

ipl collage

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM

hammam

The idea behind #GoSafeOutside campaign was to innovate while bringing about a change, explains Nayak, CCO, Ogilvy Mumbai

Noel Dsouza Feb 19, 2019 8:29 AM

Vday

From Borosil to Kalyan Jewellers and The Man Company to Platinum, brands have produced liberating ad films in this season of love 

Noel Dsouza Feb 14, 2019 9:08 AM

SuperBowlAds

From Bumble and Microsoft to The Washington Post and Burger King, brands that stood out with their commercials during this year’s game

Noel Dsouza Feb 12, 2019 9:20 AM

Interbrand

Mishra, MD of Interbrand shared insights on how the agency grew in India to become one of the leading brand consulting agencies

Noel Dsouza Feb 11, 2019 9:07 AM

Sonali Dhawan

Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers

Noel Dsouza Feb 8, 2019 8:58 AM

Sagar kapoor

Kapoor was recently named the CCO of Lowe Lintas and has spent a decade and a half with the agency here credited for some of the most iconic campaigns like Lifebuoy’s #HelpAChildReach5

Misbaah Mansuri & Noel Dsouza Feb 8, 2019 8:11 AM