Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Ad Agencies

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

Worldwide Media

Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans

Noel Dsouza Apr 9, 2019 8:55 AM

ESP Sports Report 2019

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

Asian Paints Ad Campaign

Aditya Tawde, Chief Creative Officer, Post Office Studios gives us an insight into the Asian Paints Colour Next Series '19 campaign and how they conceptualised the ad films

Noel Dsouza Apr 4, 2019 8:40 AM

Spotify Ad Campaign

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza Apr 4, 2019 8:18 AM

SBI Ad Campaign #HoSaktaHai

Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai

Noel Dsouza Apr 2, 2019 9:16 AM

OTT Premium Service

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Sahil Siddiqui WATConsult

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza Mar 29, 2019 8:34 AM

Generation Z

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Horlicks Stories of Strength Ad Campaign

The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers

Noel Dsouza Mar 27, 2019 8:22 AM

Mother'sReciepe

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza Mar 26, 2019 8:58 AM

Ankit Nalotia

Nalotia, Founder, CEO, Mo Mantra talks about his journey into the ever-evolving ad agency & what it takes to create an effective communicative ad agency

Noel Dsouza Mar 25, 2019 9:18 AM

Holi Ad Campaigns

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza Mar 20, 2019 6:16 PM

Blued India

Sharma, Marketing Director, Blued India shares the message behind the new ad campaign launched just in time for Holi

Noel Dsouza Mar 20, 2019 9:17 AM

NBA fan wear apparel

Chury, Associate Vice President of Global Partnerships, NBA India, gives us an insight into the newly launched NBA fan-based apparel in partnership with Suditi Industries

Noel Dsouza Mar 15, 2019 8:48 AM

Levis #IShapeMyWorld Ad Campaign

Industry experts share their viewpoints on the fifth edition of Levi’s #IShapeMyWorld campaign. The campaign features women from different walks of life who have taken charge of their own destiny

Noel Dsouza Mar 13, 2019 9:11 AM

Ogilvy

Under the #BajaoTaaliSehatWali campaign for ICICI Lombard, Ogilvy designed special acupressure enabler ‘clapping gloves’ for women who often spend long hours praying

Noel Dsouza Mar 12, 2019 8:45 AM

Women's Day

From Olay to Max Fashion and Sugar Cosmetics to Platnium Evara, brands have creatively pushed the envelope by producing ad campaigns that instill a social change

Noel Dsouza Mar 8, 2019 9:41 AM

Surf Excel Ad campaign

Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas

Noel Dsouza Mar 7, 2019 8:23 AM

clean & clear

Seda, Executive Creative Director, DDB Mudra, shared her insights on how Clean & Clear as a brand has reached out to teenage consumers with its latest ad campaign

Noel Dsouza Mar 5, 2019 9:00 AM