Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Pitching Process?blur=25

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

Facebook Thumbstoppers?blur=25

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza May 16, 2019 8:05 AM

Taboola?blur=25

Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received

Noel Dsouza May 15, 2019 9:20 AM

CWC Ad Review?blur=25

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza May 14, 2019 9:28 AM

Location Data?blur=25

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

Mother's Day?blur=25

As the world gets ready to celebrate Mother’s Day tomorrow, we spoke to women leaders in the media fraternity about what motherhood means to them

Noel Dsouza May 11, 2019 8:56 AM

Jose Cachaza La Liga?blur=25

The presence of LaLiga matches on Facebook provides real-time interaction with fans & engagement with viewers has been good, says Cachaza, Managing Director, LaLiga India  

Noel Dsouza May 10, 2019 8:08 AM

burger king?blur=25

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Yuvraj Singh MoneyGram?blur=25

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza May 6, 2019 8:55 AM

WARCAwards?blur=25

DDB Mudra secures seven shortlists, McCann Worldgroup India bags six and Mindshare acquires one

Noel Dsouza May 3, 2019 9:03 AM

Deo?blur=25

Industry experts say the ad films have a fresh new perspective to advertise the HE Magic Duo

Noel Dsouza May 3, 2019 8:58 AM

Dentsu?blur=25

Kaushik, EVP, Dentsu One gives insight on the ad campaign #ActivIndia by Honda encouraging citizens to vote this election season

Noel Dsouza May 2, 2019 8:32 AM

Sakal?blur=25

Increasing readership will give advertisers more reasons to invest in Print, Jadhav, CEO, Sakal Media Group, tells exchange4media

Noel Dsouza May 1, 2019 8:22 AM

IRS Magazines?blur=25

The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza Apr 29, 2019 8:52 AM

RajeshMagow?blur=25

Magow, Co-founder & CEO India, MakeMy Trip, spoke on the topic, ‘CEO’s Take: The Art & Science of Marketing’

Noel Dsouza Apr 27, 2019 9:30 AM

MediaAgencies?blur=25

Advertising industry experts share their insights on the WARC report learning about combining media, creative, and PR departments to garner better results

Noel Dsouza Apr 25, 2019 8:51 AM

Cadbury Fuse Ad Campaign?blur=25

Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall

Noel Dsouza Apr 24, 2019 8:42 AM

Poulomi Roy?blur=25

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM

Golden mikes?blur=25

This year’s jury meet to award the best radio ads was chaired by Ramakrishnan Ramamurthi, Chief Executive, Polycab

Noel Dsouza Apr 17, 2019 8:15 AM

Swati?blur=25

We speak to Swati Bhattacharya, Chief Creative Officer, FCB Ulka, who has created the short film, ‘Bhukkad’- The Hungry One, for Millennium Schools' project

Noel Dsouza Apr 16, 2019 8:07 AM