Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Dooj Ramchandani Cannes Lions

Ramchandani, Co-Founder, Chief Creative Officer, Blink Digital talks about their campaign entries and expectations for Cannes Lions 2019

Noel Dsouza Jun 10, 2019 8:31 AM

Godrej Easy Beginnings Ad Campaign

Lalit Makhijani, Chief Marketing Officer, Godrej Properties, talks about the campaign ‘Easy Beginnings’, its integration and challenges involved

Noel Dsouza Jun 7, 2019 8:43 AM

Cadbury Eid ad

Neville Shah, Executive Creative Director, Ogilvy West, tells us more about the production and execution of the ad campaign

Noel Dsouza Jun 6, 2019 8:08 AM

Sumanto

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza Jun 4, 2019 8:41 AM

Cannes Lions

Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel

Noel Dsouza May 30, 2019 8:47 AM

Tonic Worldwide Cannes 2019

Bhatt, Chief Strategy Officer of Tonic Worldwide, talks about their expectations from Cannes Lions festival this year, the campaigns that they have entered in and more

Noel Dsouza May 29, 2019 8:45 AM

RobertDowneyJrOnePlus

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza May 27, 2019 9:52 AM

Krish

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza May 24, 2019 9:56 AM

AI Main

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

Times Out and Proud Campaign

With this campaign, TOI and FCB India want to bring the representation of the LGBTQ+ community into the mainstream ad space

Noel Dsouza May 18, 2019 9:54 AM

Sumanto Chill Out

ChillOut: Chattopadhyay, Chairman, CCO, 82.5 Communication, rejuvenates by chasing the origin of English words, scripting and acting

Noel Dsouza May 18, 2019 8:25 AM

Pitching Process

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

Facebook Thumbstoppers

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza May 16, 2019 8:05 AM

Taboola

Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received

Noel Dsouza May 15, 2019 9:20 AM

CWC Ad Review

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza May 14, 2019 9:28 AM

Location Data

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

Mother's Day

As the world gets ready to celebrate Mother’s Day tomorrow, we spoke to women leaders in the media fraternity about what motherhood means to them

Noel Dsouza May 11, 2019 8:56 AM

Jose Cachaza La Liga

The presence of LaLiga matches on Facebook provides real-time interaction with fans & engagement with viewers has been good, says Cachaza, Managing Director, LaLiga India  

Noel Dsouza May 10, 2019 8:08 AM

burger king

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Yuvraj Singh MoneyGram

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza May 6, 2019 8:55 AM