Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

facebook?blur=25

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference

Noel Dsouza Sep 4, 2019 8:56 AM

Antonia Edmunds?blur=25

Edmunds, Head of Acoustic, Asia Pacific & Japan, shares insights on developing the right tech to engage with consumers

Noel Dsouza Aug 26, 2019 8:43 AM

Pidilite 60th Birthday?blur=25

Bharat Puri, Managing Director, Pidilite Industries, says the media spend for the new Fevicol campaign in the first round has been Rs 20 crore

Noel Dsouza Aug 20, 2019 8:30 AM

Aarti Bharadwaj Essence?blur=25

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Usha International?blur=25

Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer 

Noel Dsouza Aug 14, 2019 8:59 AM

Kenneth Keymer Isobar?blur=25

Keymer, Senior Copywriter, Isobar talks about breakthrough campaigns he has been a part of, the digital world and what he has learnt so far

Noel Dsouza Aug 13, 2019 3:34 PM

Transroute Media?blur=25

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

Personalization in Advertising?blur=25

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Marzin?blur=25

In a keynote session at exchange4media's Media ACE Awards, Marzin R Shroff Managing Director, CEO, Eureka Forbes Ltd, shared insights on the awards entries and jury's selection process

Noel Dsouza Aug 7, 2019 8:31 AM

Varun Advertising is Dead?blur=25

Varun Duggirala, Co-founder, Content Chief, The Glitch, shares insights on the IVM podcast, the TG of the show and plans going forward

Noel Dsouza Aug 5, 2019 8:41 AM

FMCG and Ai?blur=25

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

Copywriting?blur=25

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

rahul?blur=25

We spoke to experts about moment marketing and how brands are leveraging Bose’s tweet

Shreshtha Verma & Noel Dsouza Jul 30, 2019 9:00 AM

Kantar?blur=25

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

Consumer Neuroscience?blur=25

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

Millie Bobby Brown Team Galaxy?blur=25

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Sahil Shah?blur=25

Shah, EVP, Operations & Media, WATConsult, shares his experiences and learnings as he completes 10 years at WATConsult

Noel Dsouza Jul 19, 2019 8:20 AM

millenials?blur=25

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM

EORS Myntra?blur=25

Puneet Kapoor, Executive Creative Director, McCann Bangalore, shares the challenges and the excitement behind the making of the campaign

Noel Dsouza Jul 16, 2019 8:37 AM

Brand Advocates?blur=25

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM