Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Marzin?blur=25

In a keynote session at exchange4media's Media ACE Awards, Marzin R Shroff Managing Director, CEO, Eureka Forbes Ltd, shared insights on the awards entries and jury's selection process

Noel Dsouza Aug 7, 2019 8:31 AM

Varun Advertising is Dead?blur=25

Varun Duggirala, Co-founder, Content Chief, The Glitch, shares insights on the IVM podcast, the TG of the show and plans going forward

Noel Dsouza Aug 5, 2019 8:41 AM

FMCG and Ai?blur=25

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

Copywriting?blur=25

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

rahul?blur=25

We spoke to experts about moment marketing and how brands are leveraging Bose’s tweet

Shreshtha Verma & Noel Dsouza Jul 30, 2019 9:00 AM

Kantar?blur=25

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

Consumer Neuroscience?blur=25

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

Millie Bobby Brown Team Galaxy?blur=25

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Sahil Shah?blur=25

Shah, EVP, Operations & Media, WATConsult, shares his experiences and learnings as he completes 10 years at WATConsult

Noel Dsouza Jul 19, 2019 8:20 AM

millenials?blur=25

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM

EORS Myntra?blur=25

Puneet Kapoor, Executive Creative Director, McCann Bangalore, shares the challenges and the excitement behind the making of the campaign

Noel Dsouza Jul 16, 2019 8:37 AM

Brand Advocates?blur=25

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

Kantar?blur=25

Kantar team shares insights on CX+ India Retail Banking Report 2019 released on Thursday

Noel Dsouza Jul 12, 2019 8:20 AM

Audacious Marketing?blur=25

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

Bharat Khatri?blur=25

Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry

Noel Dsouza Jul 9, 2019 8:32 AM

Mahindra Rise?blur=25

Nayer, CMO, Group Corporate Brand, Mahindra & Mahindra, on how the #NurtureYourCuriosity campaign is integrated with a curiosity test to keep consumers engaged

Noel Dsouza Jul 4, 2019 8:24 AM

Budget?blur=25

Advertising industry heads share with exchange4media their expectations from tomorrow’s Union Budget announcements 

Noel Dsouza Jul 4, 2019 8:08 AM

Digital?blur=25

At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media

Noel Dsouza Jul 3, 2019 8:40 AM

Digital Marketing?blur=25

At TechManch 2019, experts from the industry share key marketing trends that brands should keep in mind to garner better consumer interaction and improve ROI

Noel Dsouza Jul 2, 2019 8:40 AM

retaining clients?blur=25

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM