Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Fabian Cowan?blur=25

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM

Boycott Chhapaak?blur=25

Industry experts opine whether the Twitter uproar against Deepika Padukone’s JNU stance will dent the film’s chances at the Box Office

Noel Dsouza Jan 9, 2020 9:09 AM

Ecosys Mayo Clinic?blur=25

Ecosys OOH has taken on the outdoor duties for Mayo Clinic to spread the brand’s message of being the preferred destination for patients seeking healthcare abroad

Noel Dsouza Jan 7, 2020 8:40 AM

Gour Gupta?blur=25

Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020

Noel Dsouza Jan 6, 2020 8:45 AM

Alok Jalan?blur=25

The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

Radio Trends?blur=25

Radio Industry experts share their views on the trends in the Radio Industry in 2019 and their predictions for 2020

Noel Dsouza Dec 23, 2019 9:13 AM

Sanjeev Goyle?blur=25

Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry

Noel Dsouza Dec 20, 2019 9:28 AM

Rachana Lokhande?blur=25

Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges

Noel Dsouza Dec 17, 2019 9:01 AM

Mandeep Malhotra?blur=25

Malhotra, Founding Partner, CEO, The Social Street, spells out the trends and challenges of the OOH sector, and how the industry has fared this year

Noel Dsouza Dec 12, 2019 8:58 AM

MVS Murthy?blur=25

Murthy, Head of Digital & Marketing, Tata Asset Management, tells us why OOH is a great medium for their brand and the kind of ROI they are expecting from their OOH campaigns

Noel Dsouza Dec 10, 2019 9:14 AM

Roch Dsouza Free Shopping Weekend?blur=25

Roch D'souza, CMO, Brand Factory, shares insights on how UGC has amplified the brand's Free Shopping Weekend event

Noel Dsouza Dec 3, 2019 9:09 AM

Haresh Nayak Posterscope?blur=25

Haresh Nayak, Group MD, Posterscope Group South Asia & Regional Director, Posterscope APAC, shares insights on how data can be a driving factor to entice clients to use OOH

Noel Dsouza Dec 2, 2019 9:02 AM

Sunil Kumaran BIG FM?blur=25

Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM, talks about the aim of repositioning their brand with purpose-driven marketing campaigns

Noel Dsouza Nov 26, 2019 9:11 AM

Nabendu Bhattacharyya?blur=25

Nabendu Bhattacharyya, CEO & MD of Milestone Brandcom, speaks about the growth of the agency and DOOH space in India

Noel Dsouza Nov 22, 2019 8:20 AM

Platinum Communications?blur=25

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

Nikhil Verma Street Talk?blur=25

Nikhil Verma, President, OOH Services, Street Talk, spoke about the evolution of the agency, brand activations they curated and more

Noel Dsouza Nov 18, 2019 8:01 AM

Rajesh Radhakrishnan?blur=25

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

Manisha Lath Gupta?blur=25

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

Halloween and Brands?blur=25

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

Diwali ad campaigns?blur=25

'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM