Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Millie Bobby Brown Team Galaxy

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Sahil Shah

Shah, EVP, Operations & Media, WATConsult, shares his experiences and learnings as he completes 10 years at WATConsult

Noel Dsouza Jul 19, 2019 8:20 AM

millenials

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM

EORS Myntra

Puneet Kapoor, Executive Creative Director, McCann Bangalore, shares the challenges and the excitement behind the making of the campaign

Noel Dsouza Jul 16, 2019 8:37 AM

Brand Advocates

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

Kantar

Kantar team shares insights on CX+ India Retail Banking Report 2019 released on Thursday

Noel Dsouza Jul 12, 2019 8:20 AM

Audacious Marketing

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

Bharat Khatri

Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry

Noel Dsouza Jul 9, 2019 8:32 AM

Mahindra Rise

Nayer, CMO, Group Corporate Brand, Mahindra & Mahindra, on how the #NurtureYourCuriosity campaign is integrated with a curiosity test to keep consumers engaged

Noel Dsouza Jul 4, 2019 8:24 AM

Budget

Advertising industry heads share with exchange4media their expectations from tomorrow’s Union Budget announcements 

Noel Dsouza Jul 4, 2019 8:08 AM

Digital

At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media

Noel Dsouza Jul 3, 2019 8:40 AM

Digital Marketing

At TechManch 2019, experts from the industry share key marketing trends that brands should keep in mind to garner better consumer interaction and improve ROI

Noel Dsouza Jul 2, 2019 8:40 AM

retaining clients

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

AI

At TechManch 2019, we spoke to industry heads on digital marketing trends and how brands can leverage from AI technology

Noel Dsouza Jul 1, 2019 8:25 AM

Gama

Since I&B Minister and MoS Consumer Affairs spoke about government body GAMA in the Parliament, the advertising industry has been abuzz with speculation on what it means for ASCI

Neeta Nair & Noel Dsouza Jul 1, 2019 8:04 AM

Twitter

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Mobile Ad Fraud

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Ponds TVC

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

TATA Sky TVC

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM

RAW Cycled

Anuj Rakyan, Managing Director, Founder, Raw Pressery, shares his insights on RawCycle, the brand's initiative to convert empty plastic juice bottles into apparel

Noel Dsouza Jun 14, 2019 8:59 AM