Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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TV channels across the country go all out with special programming and activities for Children's Day

Neethu Mohan Nov 14, 2018 3:19 PM

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TV channels are going all out to seize the festive season opportunity to increase their TRPs and viewership

Neethu Mohan Oct 30, 2018 8:30 AM

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Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

Neethu Mohan Oct 29, 2018 8:31 AM

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Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

Neethu Mohan Oct 26, 2018 8:24 AM

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Most brands have increased their advertising spend by 20-50% and have launched campaigns across media to attract customers

Neethu Mohan Oct 23, 2018 8:41 AM

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Technology has made kids quite a demanding audience and TV will have to either innovate massively or miss the bus, feel experts

Neethu Mohan Oct 22, 2018 8:52 AM

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Ulf Smedberg, Country Marketing Manager, IKEA India, speaks about their festive season plans, #Swedeshi movement and expansion strategy.

Neethu Mohan Oct 15, 2018 8:33 AM

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Parth Jindal on his hopes for Bengaluru FC for the 5th edition of ISL, the youth academy and the growth of sports marketing in India, etc

Neethu Mohan Oct 11, 2018 8:58 AM

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Amit Gupta on the group’s plans for 2019 Lok Sabha elections, their exploration of latest technologies and much more.

Neethu Mohan Oct 11, 2018 7:59 AM

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Iyer believes that the biggest strength of Unibic as a brand is the way in which they bring innovation and freshness into their products

Neethu Mohan Oct 10, 2018 8:35 AM

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As The Hindu turns 140, Lochan tells us about how the daily has not only survived but also thrived all these years by balancing the old with the new

Neethu Mohan Oct 5, 2018 8:58 AM

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Kuldeep Chaudhary on how they are helping brands enhance their marketing and advertising strategies

Neethu Mohan Oct 1, 2018 8:56 AM

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SUN TV Network is positioning Sun Life as its second GEC channel, will be targeting young audience

Neethu Mohan Sep 28, 2018 11:46 AM

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The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Neethu Mohan Sep 18, 2018 8:59 AM

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The BBMP has approved a new draft advertising policy titled ‘BBMP Outdoor Signage and Public Messaging, 2018’

Neethu Mohan Sep 12, 2018 8:54 AM

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Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan Sep 11, 2018 8:59 AM

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OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August

Neethu Mohan Sep 10, 2018 8:59 AM

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Divaakar on spending 25 years in media, the soon-to-be launched First News Channel, changes he has witnessed in Kannada viewership, media selling and more

Neethu Mohan Sep 10, 2018 8:51 AM

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Cover It up has already launched their first season of products which have received positive response

Neethu Mohan Sep 5, 2018 6:12 PM

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Channels such as Asianet News, Mathrubhumi News and News 18 Kerala exhibited unprecedented maturity and responsibility while reporting the Kerala floods

Neethu Mohan Aug 30, 2018 8:38 AM