Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan Dec 31, 2018 9:02 AM

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In 2018, celebrities like Priyanka Chopra, Deepika Padukone, Saina Nehwal, Isha Ambani chose big South Indian brands for their weddings

Neethu Mohan Dec 18, 2018 8:39 AM

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Most of the images were inspired by films such as Baahubali and 2.0 and actor Rajinikanth

Neethu Mohan Dec 13, 2018 8:51 AM

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The results of assembly election in Telangana along with other four states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today

Neethu Mohan Dec 11, 2018 8:17 AM

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Newly launched Kannada news channel now available on all MSOs, by the end of 2018 it will be available on 3 DTH platforms

Neethu Mohan Dec 10, 2018 8:06 AM

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Suvodeep Das, Vice President- Marketing, Sodexo BRS India, talks about the repositioning of the brand, their integrated marketing strategies and plans for 2019.

Neethu Mohan Dec 5, 2018 8:56 AM

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Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India

Neethu Mohan Nov 28, 2018 8:24 AM

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With social media pages gaining popularity and becoming an integral part of most of our lives, several social media pages are handling sarcasm and humour in commendable ways

Neethu Mohan Nov 26, 2018 8:56 AM

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The video shows the teacher performing ottamthullal during Children's Day celebrations at a primary school

Neethu Mohan Nov 23, 2018 8:35 AM

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A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan Nov 22, 2018 8:43 AM

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Raghavendra Hunsur, Business Head, Zee Kannada, talks about the channel’s new brand identity, his journey with the channel by far, plans for 2019 and more.

Neethu Mohan Nov 22, 2018 8:31 AM

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TV channels across the country go all out with special programming and activities for Children's Day

Neethu Mohan Nov 14, 2018 3:19 PM

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TV channels are going all out to seize the festive season opportunity to increase their TRPs and viewership

Neethu Mohan Oct 30, 2018 8:30 AM

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Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

Neethu Mohan Oct 29, 2018 8:31 AM

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Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

Neethu Mohan Oct 26, 2018 8:24 AM

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Most brands have increased their advertising spend by 20-50% and have launched campaigns across media to attract customers

Neethu Mohan Oct 23, 2018 8:41 AM

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Technology has made kids quite a demanding audience and TV will have to either innovate massively or miss the bus, feel experts

Neethu Mohan Oct 22, 2018 8:52 AM

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Ulf Smedberg, Country Marketing Manager, IKEA India, speaks about their festive season plans, #Swedeshi movement and expansion strategy.

Neethu Mohan Oct 15, 2018 8:33 AM

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Parth Jindal on his hopes for Bengaluru FC for the 5th edition of ISL, the youth academy and the growth of sports marketing in India, etc

Neethu Mohan Oct 11, 2018 8:58 AM