Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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OOH players hoping for a boom between March and May to recover from losses suffered due to last year’s floods

Neethu Mohan Mar 5, 2019 9:30 AM

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Most political parties and media agencies feel the ban will not have a huge impact on campaigning as other media, especially social media, will very comfortably compensate for the reach and impact

Neethu Mohan Mar 4, 2019 8:36 AM

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At a talk on ‘Digital Broadcasting and Future of Journalism’, Vempati, Prasar Bharati CEO, spoke about the role played by public broadcasters in the emergence of New India and other issues

Neethu Mohan Feb 28, 2019 8:33 AM

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Ahammed, Founder and Chairman of Malabar Gold & Diamonds talks about the challenges faced by the group during their initial days, marketing strategies, investment plans etc

Neethu Mohan Feb 27, 2019 8:50 AM

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Kannada channels saw the highest growth, followed by Malayalam, Tamil and Telugu, according to BARC data

Neethu Mohan Feb 25, 2019 9:40 AM

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Appaiah, CEO of Sumeru says they are focused on removing the misconceptions surrounding the frozen food industry, and talks about the brand's Individual Quick-Freezing Technology

Neethu Mohan Feb 25, 2019 8:52 AM

Ravneet Phokela Ather?blur=25

Phokela, Chief Business Officer, Ather Energy talks about the characteristics of Ather the electric scooter and their expansion plans

Neethu Mohan Feb 20, 2019 8:14 AM

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Viacom18's Colors Tamil has completed one year. Ravish Kumar, Head, Regional Entertainment, Viacom18, talks about the channel’s journey, factors that led to its growth, marketing plans and more

Neethu Mohan Feb 19, 2019 8:37 AM

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ChillOut: The Joint Managing Director of Mathrubhumi is a “tough cool guy” and loves off-roading and sky-diving

Neethu Mohan Feb 16, 2019 8:32 AM

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The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports

Neethu Mohan Feb 14, 2019 8:57 AM

Comedy Malayalam?blur=25

Trend set by Doordarshan in the 90s has been continued by satellite channels like Asianet, Mazhavil Manorama and Amrita TV

Neethu Mohan Feb 13, 2019 8:24 AM

BengaluruOOH?blur=25

On February 7, a division bench of Karnataka High Court put a stay on the interim order quashing BBMP’s ban on outdoor advertising

Neethu Mohan Feb 12, 2019 8:12 AM

Prashant Singh Medlife?blur=25

Singh, Founder & Director, MedLife spoke about recent acquisition of MedLabs and how they will consolidate diagnostic business by integrating its technology platform & logistics strengths

Neethu Mohan Feb 7, 2019 8:47 AM

Muthoot Logo?blur=25

The creatives for the anthem, launched in January as part of internal communication, were conceptualised by Happydemic, a live entertainment and music platform

Neethu Mohan Feb 6, 2019 8:20 AM

Bengaluru Police?blur=25

The social media pages by Bengaluru City Police were started in 2011 and they were one of the first police departments in the country to utilise this medium to communicate with the public

Neethu Mohan Feb 4, 2019 8:14 AM

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ChillOut: The Senior VP at Wavemaker reveals her vices, the hobby she wants to pick up and her vacation plans

Neethu Mohan Feb 2, 2019 9:15 AM

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Lowering of GST and reduction of corporate tax among the major demands

Neethu Mohan Jan 31, 2019 8:36 AM

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Series like ‘Black Sheep’, ‘Ctrl Alt Del’, 'Toofan Mail' & ‘Loose Connection’ have turned out to be major hits despite lack of support from producers and brands

Neethu Mohan Jan 24, 2019 8:22 AM

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MSOs say cable operators do not want to put in efforts for convincing consumers to buy pay channels

Neethu Mohan Jan 23, 2019 8:53 AM