Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Mohanlal?blur=25

Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar

Neethu Mohan Apr 8, 2019 8:41 AM

Madhavan?blur=25

Through campaigns, advertisements and promotional activities, Peps has been creating awareness about the importance of sleep, Madhavan tells exchange4media

Neethu Mohan Apr 4, 2019 8:28 AM

rmKV?blur=25

Shankar Kumaraswamy, Director of RmKV Silks talks about preserving and reviving traditional crafts and his hopes from the online market

Neethu Mohan Apr 4, 2019 8:26 AM

ZijuPrabhakaran?blur=25

Siju Prabhakaran, Executive Vice President & Cluster Head, South Business, ZEE, talks about the cluster’s performance last year, content strategy for each market, focus areas for 2019 and more

Neethu Mohan Apr 1, 2019 8:26 AM

VasutaAgarwal?blur=25

ChillOut: While on vacation, Agarwal,VP & GM-India and South Asia, InMobi, and her husband like to go to a resort or hotel where they can enjoy and relax

Neethu Mohan Mar 30, 2019 9:30 AM

Narendra Kumar Alambara 1400 Grams?blur=25

The focus will be to provide advisory and assistance in 3 core areas of Development and Management of the Client Brands- Planning, Communication, and Media

Neethu Mohan Mar 29, 2019 11:19 AM

Collage?blur=25

Amin and Mehta will be leading the Integrated Solutions team at Schbang and reporting to CEO & Co-Founder Akshay Gurnani

Neethu Mohan Mar 29, 2019 8:47 AM

PC Musthafa iD Fresh?blur=25

PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans

Neethu Mohan Mar 29, 2019 8:31 AM

Pandey?blur=25

Pandey, former Editor-in-Chief of Thanthi TV, has launched a digital media channel named Chanakyaa

Neethu Mohan Mar 27, 2019 8:26 AM

Collage?blur=25

Anuradha Gudur, Business Head- Zee Keralam, Zee Telugu & Zee Cinemalu; and Deepti Pillay Sivan, Business Head - Zee Keralam, speak about the channel’s growth, content strategies and upcoming launches

Neethu Mohan Mar 25, 2019 9:14 AM

devotional?blur=25

The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd

Neethu Mohan Mar 22, 2019 8:53 AM

shaukat?blur=25

The product offerings of Youplus, a video opinion search engine, focus on understanding people through videos, says Shamim

Neethu Mohan Mar 20, 2019 8:25 AM

ranga?blur=25

Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathis, talks about the 71 years of Cycle as a brand, empowering rural women and their initiatives in the technology front

Neethu Mohan Mar 18, 2019 9:46 AM

Licious Abhay Hanjura and Vivek Gupta?blur=25

Abhay Hanjura and Vivek Gupta, Founders of Licious, the meat and seafood brand, spoke about their marketing strategies and the changes the brand has brought to the industry

Neethu Mohan Mar 15, 2019 8:53 AM

elections?blur=25

Channels both national and regional are dishing out election oriented programmes

Neethu Mohan Mar 13, 2019 9:32 AM

Ashutosh Vaidya CMO Kurlon?blur=25

Ashutosh Vaidya, CMO, Kurl-on speaks about the role of technology and innovation at Kurl-on and how the company is curbing the menace of fake products, their expansion plans and more

Neethu Mohan Mar 12, 2019 8:37 AM

AJChristopher?blur=25

Christopher had been with the organisation for 22 years and 7 months

Neethu Mohan Mar 11, 2019 8:25 AM

Kishan Kumar Chillout?blur=25

ChillOut: Kumar, Vice President, Wavemaker says he is excellent at cooking Kerala Sadhya and makes yummy pickles and fundoo chutneys

Neethu Mohan Mar 9, 2019 11:00 AM

vote?blur=25

OOH players hoping for a boom between March and May to recover from losses suffered due to last year’s floods

Neethu Mohan Mar 5, 2019 9:30 AM