Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

schhbang?blur=25

Harshil Karia, Akshay Gurnani and Sohil Karia, Co-Founders of Schbang, speak to exchange4media about the firm’s success mantra, factors that led to the birth of the agency & its expansion plans

Neethu Mohan May 15, 2019 8:58 AM

Magic Wall?blur=25

The AI-driven tool will analyse real-time data from counting centers & throw up numbers about leads and trail in an infographic format, says Singh, CEO, Languages, Network 18

Neethu Mohan May 13, 2019 9:00 AM

Varghese Chandy?blur=25

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the daily's ranking, role of print in digital era, regional publications, projections for next year and more

Neethu Mohan May 9, 2019 8:25 AM

IVenkat?blur=25

IRS Q1 2019: Venkat, Director, Eenadu Group, speaks on the ranking, growth of print and their projections for next year

Neethu Mohan May 8, 2019 8:32 AM

SaraswathiAnand?blur=25

Prior to this, Anand held the position of Head of Brand at Zee Kannada

Neethu Mohan May 7, 2019 4:01 PM

Kumar?blur=25

MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year

Neethu Mohan May 6, 2019 8:53 AM

Nadia Chauhan?blur=25

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan May 2, 2019 9:05 AM

Appachoo NK?blur=25

Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan May 1, 2019 8:52 AM

Vikatan?blur=25

With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan Apr 30, 2019 9:09 AM

Initiative?blur=25

The account was previously handled by Madison Media

Neethu Mohan Apr 25, 2019 7:10 PM

Shibu?blur=25

Chakravarthy will be heading the content team at Surya TV

Neethu Mohan Apr 24, 2019 8:50 AM

Telugu TV?blur=25

In Week 15, when Andhra Pradesh went to vote, TV9 Telugu recorded a jump of nearly 18 million impressions compared to the previous week, as per BARC data 

Neethu Mohan Apr 24, 2019 8:43 AM

Tejprakash Mishra?blur=25

Mishra will be responsible for the sales & marketing of their Nutriva division that has few star brands like GRD & Globac etc

Neethu Mohan Apr 23, 2019 10:50 AM

Nandan Nilekani?blur=25

At the FICCI committee meeting, Nilekani, co-Founder & Chairman of Infosys Technologies said data empowerment architecture in India will benefit all segments of the economy

Neethu Mohan Apr 23, 2019 9:06 AM

Rani Reddy?blur=25

Rani Reddy, Director, Sakshi Group spoke about the channel’s journey so far, its major achievements, election programming, etc

Neethu Mohan Apr 22, 2019 8:16 AM

Schauna Chauhan?blur=25

ChillOut: Chauhan, CEO, Parle Agro, loves to visit her farmhouse with her son and spend time fishing, horse-riding and cycling around

Neethu Mohan Apr 20, 2019 9:38 AM

electionCommission?blur=25

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan & Neethu Mohan Apr 18, 2019 8:54 AM

Game of thrones?blur=25

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan Apr 16, 2019 9:05 AM

SamyuktaIyer?blur=25

Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, talks about the brand’s latest campaign, the role digital is going to play for the brand this year, new products and more

Neethu Mohan Apr 16, 2019 8:57 AM