Authors
As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.
Broadcasters believe NTO 2.0 is a disruption that will destabilise the industry business. On the other hand, TRAI claims it will fix the gaps that the first one did not; consumer bills will go down
Naziya Alvi Rahman & Sonam Saini Jan 13, 2020 7:59 AM
According to TRAI Secretary SK Gupta, at the time of NTO implementation, broadcasters were up in arms claiming that it will harm the industry but broadcasters and DPOs ended up profiting from it
Naziya Alvi Rahman & Sonam Saini Jan 10, 2020 7:04 PM
The Hindi News viewership in rural and urban markets has gone up by 27% and 32% respectively, reveals BARC data
Naziya Alvi Rahman Jan 9, 2020 9:04 AM
Saket Sinha, Senior Vice President, Client Leadership, speaks about m/SIX’s big wins such as Emami, Burger King and Frankfinn in its four-year-long journey as WPP’s youngest media agency in India
Naziya Alvi Rahman Jan 7, 2020 8:21 AM
The account size is estimated to be Rs 500 crore. IPG’s Initiative is the incumbent agency
Naziya Alvi Rahman Dec 10, 2019 10:22 AM
The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency
Naziya Alvi Rahman Nov 29, 2019 1:55 PM
R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers
Naziya Alvi Rahman Nov 28, 2019 9:04 AM
Industry sources claim the Rs 350-400 crore account will continue to be managed by Mindshare India. All leading agencies including Publicis and OMD participated in the pitch
Naziya Alvi Rahman Nov 22, 2019 5:20 PM
S4 Capital Executive Chairman Sir Martin Sorrell spoke to exchange4media about his expansion plans in India with focus on digital, his reasons for staying away from traditional media and more
Naziya Alvi Rahman Nov 22, 2019 9:17 AM
Expected to close on a growth rate in the single digit, the country’s biggest festival came as a saviour for the industry struggling due to a slowdown in the economy
Naziya Alvi Rahman Nov 7, 2019 9:07 AM
For Manjula Tiwari, CEO, Future Style Lab, marketing is all about spending on the right store location, understanding your customer and targeting them the right way
Naziya Alvi Rahman Oct 10, 2019 8:18 AM
Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity
Naziya Alvi Rahman Oct 7, 2019 8:29 AM
Sources claim Arora had put in his papers more than a month ago. October 1 is believed to have been his last day with the organisation
Naziya Alvi Rahman Oct 3, 2019 8:53 AM
As Publicis transitions from a traditional holding company to a platform designed for the marketer of a connected age, Groupe COO & Publicis Media CEO Steve King speaks on India's role in this journey
Naziya Alvi Rahman Aug 12, 2019 9:00 AM
The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India
Naziya Alvi Rahman Aug 6, 2019 8:34 AM
The account is currently with Lodestar UM of IPG Mediabrands
Naziya Alvi Rahman Jul 24, 2019 8:19 AM
The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker
Naziya Alvi Rahman Jul 23, 2019 2:50 PM
Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV
Naziya Alvi Rahman May 16, 2019 3:32 PM
