Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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MRUC needs Rs 20 crore for the survey, and is said to have already received close to 50% of this amount.

Naziya Alvi Rahman Aug 17, 2018 9:00 AM

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With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis

Naziya Alvi Rahman Aug 13, 2018 9:00 AM

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IBF has sent an email to all agency heads asking them to abstain from the practice of offering discounts to clients on behalf of broadcasters without prior approval from them. The email was sent early this week by Punit Goenka, Director, IBF.

Naziya Alvi Rahman Aug 10, 2018 9:00 AM

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Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM

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According to sources, all top agencies including Mediacom, IPG, Dentsu and Madison are competing for the account

Naziya Alvi Rahman Jul 27, 2018 11:53 PM

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Leo Burnett, a part of Publicis Groupe, will reportedly work as an additional agency along with Lowe Lintas which is already on board.

Naziya Alvi Rahman Jul 26, 2018 8:59 AM

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On a typical Saturday or Sunday, one can see the Digital Media & Marketing VP at Wavemaker entertaining or being entertained by his 7-year-old boy, spending time with family & friends or cozying up with a book

Naziya Alvi Rahman Jul 21, 2018 8:58 AM

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The pitch includes all media duties. The pitch was called a few weeks ago and is now in its last leg.

Naziya Alvi Rahman Jul 13, 2018 8:57 AM

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The MRUC has an ambitious plan of increasing its sample size to 3, 60,000, from 3,30,000, in the next survey, and is believed to be struggling with funds against non-payment by subscribers and objections from publishers on the questionnaire

Naziya Alvi Rahman Jul 9, 2018 8:59 AM

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Simon Brockman talks about challenges before agencies in highly competitive environment, use of influencers and bots on Twitter, and much more

Naziya Alvi Rahman Jul 9, 2018 8:58 AM

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MRUC has also sent legal notice to a leading consultancy for violating copyrights and using the IRS data without subscription.

Naziya Alvi Rahman Jul 5, 2018 9:09 AM

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The agency’s ‘Sweet Change’ campaign for Paytm not only won it Lions but was discussed and talked about all throughout the Cannes. As the contingent returns to India, we caught up with Prasoon Joshi, Chairman, Mc Cann Worldgroup Asia Pacific, to find out about their creative planning that helps them shine at the festival of creativity year on year.

Naziya Alvi Rahman Jul 4, 2018 9:00 AM

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Risi, Worldwide Chief Communications Officer, Ogilvy on the importance of being proactive and reactive in a ‘forever on’ digital world

Naziya Alvi Rahman Jun 26, 2018 8:59 AM

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Regulars at the five-day festival felt the turnout was almost 30-40 per cent less compared to previous years; the absence of Publicis Groupe was well noticed

Naziya Alvi Rahman Jun 25, 2018 8:59 AM

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As the Pandey brothers receive the highest honour at Cannes Lions, they remember their growing up years, large family and their home being a veritable art school

Naziya Alvi Rahman Jun 25, 2018 8:53 AM

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Sir Martin Sorrell delivered a talk at the Lumiere theatre, the biggest auditorium at the Palais des festival, which got packed within minutes as people flocked to listen to the ad guru

Naziya Alvi Rahman Jun 25, 2018 8:52 AM

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India's current metal tally stands at 17 and even if we win against every shortlist today, India will not match its 2017 haul of 40 Lions

Naziya Alvi Rahman Jun 22, 2018 8:58 AM

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He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Naziya Alvi Rahman Jun 22, 2018 8:57 AM

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Dabral, Group Chief Creative Officer & Vice Chairman at Ogilvy India, spoke about the importance of humour in advertising

Naziya Alvi Rahman Jun 22, 2018 8:43 AM