Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and the property’s brand power

Naziya Alvi Rahman & Madhuwanti Saha Sep 4, 2017 7:30 AM

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Mostly working from 9 am to 11pm on weekdays, the COO at Zee Unimediaawaits weekends to catch up on overdue sleep, family time and entertainment

Naziya Alvi Rahman Aug 26, 2017 9:14 AM

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Exploring aircrafts and airports and having long conversations with his teenage son helps Pawan Jailkhani, Chief Revenue Officer at 9XM, unwind over weekends

Naziya Alvi Rahman Aug 12, 2017 7:59 AM

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Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

Naziya Alvi Rahman Jul 31, 2017 7:30 AM

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Ride with the daughter, giving a wash to his dog, cooking pasta and catching up with childhood friends and reading at least 100 pages of a book, is Avinash Pandey’s idea of chilling-out on his weekends

Naziya Alvi Rahman Jul 29, 2017 8:11 AM

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With Ogilvy India winning seven of India’s nine Lions at Cannes Lions 2017, e4m catches up with Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia

Naziya Alvi Rahman Jul 11, 2017 7:41 AM

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With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

Naziya Alvi Rahman Jun 19, 2017 7:35 AM

I don't need weekends to chill out: Neena Das Gupta, Zirca?blur=25

For a workaholic mother of two kids, Neena Das Gupta, CEO and Director of ZIRCA, a leading digital solutions company, is surprisingly zen thanks to her family, the Bhagwad Gita

Naziya Alvi Rahman Jun 10, 2017 8:14 AM

Flashed Yesterday: Republic TV to launch VR driven digital platform?blur=25

The first of its kind virtual digital platform will make audiences part of the story

Naziya Alvi Rahman Jun 2, 2017 2:13 PM

Normalcy restored; news channels back with BARC?blur=25

News channels resumed watermarking from 12 am Friday night. The rating will be as usual from here on now

Naziya Alvi Rahman May 29, 2017 8:32 PM

With 200 editions in the pipeline, Lokmat to take ‘hyper local’ to another level: Karan Darda?blur=25

Organisation to take its hyper local editions tally to 257 from 57 in the next three years. It aims to have a local edition for every 27,900 gram panchayats in Maharashtra, one reporter and a distributor for every 5,000 people

Naziya Alvi Rahman May 23, 2017 8:00 AM

I told my problems, ‘you will run away, not me’: Sanjay Dutt?blur=25

Speaking at Goafest 2017, the film actor recounted his devastating tryst with drugs, court battles and prison, and urged the youths to be high on life

Naziya Alvi Rahman Apr 8, 2017 8:07 AM