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As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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MRUC has also sent legal notice to a leading consultancy for violating copyrights and using the IRS data without subscription.

Naziya Alvi Rahman Jul 5, 2018 9:09 AM

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The agency’s ‘Sweet Change’ campaign for Paytm not only won it Lions but was discussed and talked about all throughout the Cannes. As the contingent returns to India, we caught up with Prasoon Joshi, Chairman, Mc Cann Worldgroup Asia Pacific, to find out about their creative planning that helps them shine at the festival of creativity year on year.

Naziya Alvi Rahman Jul 4, 2018 9:00 AM

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Risi, Worldwide Chief Communications Officer, Ogilvy on the importance of being proactive and reactive in a ‘forever on’ digital world

Naziya Alvi Rahman Jun 26, 2018 8:59 AM

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Regulars at the five-day festival felt the turnout was almost 30-40 per cent less compared to previous years; the absence of Publicis Groupe was well noticed

Naziya Alvi Rahman Jun 25, 2018 8:59 AM

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As the Pandey brothers receive the highest honour at Cannes Lions, they remember their growing up years, large family and their home being a veritable art school

Naziya Alvi Rahman Jun 25, 2018 8:53 AM

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Sir Martin Sorrell delivered a talk at the Lumiere theatre, the biggest auditorium at the Palais des festival, which got packed within minutes as people flocked to listen to the ad guru

Naziya Alvi Rahman Jun 25, 2018 8:52 AM

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India's current metal tally stands at 17 and even if we win against every shortlist today, India will not match its 2017 haul of 40 Lions

Naziya Alvi Rahman Jun 22, 2018 8:58 AM

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He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Naziya Alvi Rahman Jun 22, 2018 8:57 AM

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Dabral, Group Chief Creative Officer & Vice Chairman at Ogilvy India, spoke about the importance of humour in advertising

Naziya Alvi Rahman Jun 22, 2018 8:43 AM

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The Times of India hosted a party during Cannes Lions, here are some exclusive pics

Naziya Alvi Rahman Jun 21, 2018 4:27 PM

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Responding to Keith Weed’s statement on influencer marketing, PHD senior leadership claims that the agency has invested in technology that generates good quality media inventory and ensures that they do not buy bot traffic.

Naziya Alvi Rahman Jun 21, 2018 8:59 AM

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Alison Lewis, Global CMO, Johnson & Johnson in a candid chat with e4m, talks about their new global campaign for baby products, brand safety and their win at Cannes Lions 2018

Naziya Alvi Rahman Jun 21, 2018 8:58 AM

Stuart Bowden-Wavemaker?blur=25

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Naziya Alvi Rahman Jun 20, 2018 9:00 AM

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Pooran Issar Singh, perhaps, is the first ever speaker at the Cannes Lions International Festival of Creativity who is an 86-year-old terminally ill patient

Naziya Alvi Rahman Jun 20, 2018 8:58 AM

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The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a relationship with you

Naziya Alvi Rahman Jun 19, 2018 2:56 PM

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Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

Naziya Alvi Rahman Jun 19, 2018 8:59 AM

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As the Pandey brothers leave for the French Rivera on Saturday evening, exchange4media caught up with the two to find out about the final preparations, excitement, fondness for each other's work and much more

Naziya Alvi Rahman Jun 15, 2018 9:00 AM

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Airtel, one of the leading telecom players in India, has retained its media duties with GroupM. The retention came in without Airtel calling for a pitch.

Naziya Alvi Rahman Jun 2, 2018 10:13 AM

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As the world gets ready to celebrate Mother’s Day on Sunday, we caught up with women business leaders to understand what motherhood and maternal bond mean to them.

Naziya Alvi Rahman May 11, 2018 9:00 AM

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The ex CEO of HT Media successfully transitioned the media conglomerates' business portfolio

Naziya Alvi Rahman May 4, 2018 3:44 PM