Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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As the IPL 11' s week two inches towards its end, Star India claims to have already registered a growth of 10% in total viewership and is hoping to close the league with a turnover of Rs 2000 crore

Naziya Alvi Rahman Apr 27, 2018 9:00 AM

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Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman Apr 25, 2018 9:00 AM

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The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won the global account.

Naziya Alvi Rahman Apr 24, 2018 8:59 AM

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Gowthaman Ragothaman on ensuring cross working between various global markets and the fast paced working of a year old Minsdhare Fast’s Indian wing

Naziya Alvi Rahman Apr 12, 2018 8:59 AM

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Three days intense bidding for BCCI media rights for five years for domestic and international matches came to end on 5 April with Star India emerging as winner.

Naziya Alvi Rahman & Sonam Saini Apr 6, 2018 9:00 AM

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Ashutosh Srivastava, Chairman & CEO, AMEA/Russia/Emerging Markets - ‎Mindshare, talks to exchange4media about emerging markets, the changing role of agencies and the benchmark for Mindshare India, the unit he headed for several years.

Naziya Alvi Rahman Apr 2, 2018 9:00 AM

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In an interview with exchange4media, Emery talks about Mindshare’s 20 year long journey, the changing role of media agencies, digital transformation and a lot more.

Naziya Alvi Rahman Mar 26, 2018 9:00 AM

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He is replacing Anand Chakravarthy who was appointed Managing Director of Essence India

Naziya Alvi Rahman Mar 12, 2018 9:00 AM

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Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

Naziya Alvi Rahman Mar 6, 2018 8:55 AM

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The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan

Naziya Alvi Rahman Feb 1, 2018 1:32 PM

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MRUC has received several informal complaints of ‘inappropriate use of data’, however, in two cases the matter has already gone to the committee for scrutiny.

Naziya Alvi Rahman Jan 31, 2018 9:00 AM

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With high ticket properties and 45+ channels, Sehgal says that ZEE will be in a position to offer better efficiency to advertisers which will cover length and breadth of the country during IPL season

Naziya Alvi Rahman Jan 30, 2018 8:58 AM

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As the latest IRS 2017 reveals its findings after a gap, we speak to Sam to find out how is this better than the past surveys and how it can still get better.

Naziya Alvi Rahman Jan 19, 2018 8:56 AM

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The broadcaster has asked for a whopping Rs 150 cr to be co-presenter and between Rs 69-75 cr to be associate sponsor of the upcoming IPL season.

Naziya Alvi Rahman Jan 16, 2018 9:00 AM

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The organisation is aiming at an increased viewership of at least 15-20% in the upcoming season. However, the pricing is expected to go up by 35-40%

Naziya Alvi Rahman Jan 12, 2018 9:00 AM

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Gautam Siddharth was one of the key senior members of the Times News Network team. He died of sudden cardiac arrest in the office on Thursday noon

Naziya Alvi Rahman Jan 12, 2018 8:55 AM

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Vishnu Mohan Chairman & CEO, Havas Group India & South East Asia, hints at big plans for India. Leaving a “not so rosy 2017” behind, he talks about accelerated growth plans for the agency and stability for the entire industry

Naziya Alvi Rahman Jan 3, 2018 9:00 AM

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On January 2, Raj Nayak, COO, Viacom 18, marks his silver jubilee year in the television industry. Raj is undoubtedly one of the most highly regarded thought leaders in the media & entertainment space in India

Naziya Alvi Rahman Jan 2, 2018 9:00 AM