Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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As WPP holds its first data summit- Date with Data- on October 16, we speak to CVL Srinivas, Country Manager India, WPP, about the industry’s love and need for data and the changing role of CMOs.

Naziya Alvi Rahman Oct 15, 2018 8:58 AM

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Integration is key, because you cannot make content & data work together unless you create a structure. Fortunately, at Havas our scale, size and less silos, make it a lot easier, the duo shared in a candid conversation

Naziya Alvi Rahman Oct 4, 2018 8:58 AM

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10 SPN channels, which have 97% viewership, are still available on Tata Sky, claim sources in Tata Sky. Sources in SPN say they are open to negotiations if Tata Sky is willing to renegotiate.

Naziya Alvi Rahman Oct 4, 2018 8:57 AM

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Starcom Mediavest is the incumbent agency, which has been handling the account since 2015

Naziya Alvi Rahman Sep 26, 2018 8:57 AM

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The mandate was awarded following a multi-agency pitch that saw participation of big players such as Lowe Lintas and Happy mcgarrybowen

Naziya Alvi Rahman Sep 15, 2018 9:22 AM

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In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.

Naziya Alvi Rahman Aug 29, 2018 9:00 AM

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The account will be managed and supervised from the MediaCom Gurgaon office.

Naziya Alvi Rahman Aug 22, 2018 8:59 AM

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Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.

Naziya Alvi Rahman Aug 21, 2018 8:59 AM

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MRUC needs Rs 20 crore for the survey, and is said to have already received close to 50% of this amount.

Naziya Alvi Rahman Aug 17, 2018 9:00 AM

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With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis

Naziya Alvi Rahman Aug 13, 2018 9:00 AM

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IBF has sent an email to all agency heads asking them to abstain from the practice of offering discounts to clients on behalf of broadcasters without prior approval from them. The email was sent early this week by Punit Goenka, Director, IBF.

Naziya Alvi Rahman Aug 10, 2018 9:00 AM

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Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM

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According to sources, all top agencies including Mediacom, IPG, Dentsu and Madison are competing for the account

Naziya Alvi Rahman Jul 27, 2018 11:53 PM

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Leo Burnett, a part of Publicis Groupe, will reportedly work as an additional agency along with Lowe Lintas which is already on board.

Naziya Alvi Rahman Jul 26, 2018 8:59 AM

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On a typical Saturday or Sunday, one can see the Digital Media & Marketing VP at Wavemaker entertaining or being entertained by his 7-year-old boy, spending time with family & friends or cozying up with a book

Naziya Alvi Rahman Jul 21, 2018 8:58 AM

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The pitch includes all media duties. The pitch was called a few weeks ago and is now in its last leg.

Naziya Alvi Rahman Jul 13, 2018 8:57 AM

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The MRUC has an ambitious plan of increasing its sample size to 3, 60,000, from 3,30,000, in the next survey, and is believed to be struggling with funds against non-payment by subscribers and objections from publishers on the questionnaire

Naziya Alvi Rahman Jul 9, 2018 8:59 AM

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Simon Brockman talks about challenges before agencies in highly competitive environment, use of influencers and bots on Twitter, and much more

Naziya Alvi Rahman Jul 9, 2018 8:58 AM