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As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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As the Pandey brothers receive the highest honour at Cannes Lions, they remember their growing up years, large family and their home being a veritable art school

Naziya Alvi Rahman Jun 25, 2018 8:53 AM

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Sir Martin Sorrell delivered a talk at the Lumiere theatre, the biggest auditorium at the Palais des festival, which got packed within minutes as people flocked to listen to the ad guru

Naziya Alvi Rahman Jun 25, 2018 8:52 AM

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India's current metal tally stands at 17 and even if we win against every shortlist today, India will not match its 2017 haul of 40 Lions

Naziya Alvi Rahman Jun 22, 2018 8:58 AM

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He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Naziya Alvi Rahman Jun 22, 2018 8:57 AM

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Dabral, Group Chief Creative Officer & Vice Chairman at Ogilvy India, spoke about the importance of humour in advertising

Naziya Alvi Rahman Jun 22, 2018 8:43 AM

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The Times of India hosted a party during Cannes Lions, here are some exclusive pics

Naziya Alvi Rahman Jun 21, 2018 4:27 PM

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Responding to Keith Weed’s statement on influencer marketing, PHD senior leadership claims that the agency has invested in technology that generates good quality media inventory and ensures that they do not buy bot traffic.

Naziya Alvi Rahman Jun 21, 2018 8:59 AM

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Alison Lewis, Global CMO, Johnson & Johnson in a candid chat with e4m, talks about their new global campaign for baby products, brand safety and their win at Cannes Lions 2018

Naziya Alvi Rahman Jun 21, 2018 8:58 AM

Stuart Bowden-Wavemaker?blur=25

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Naziya Alvi Rahman Jun 20, 2018 9:00 AM

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Pooran Issar Singh, perhaps, is the first ever speaker at the Cannes Lions International Festival of Creativity who is an 86-year-old terminally ill patient

Naziya Alvi Rahman Jun 20, 2018 8:58 AM

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The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a relationship with you

Naziya Alvi Rahman Jun 19, 2018 2:56 PM

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Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

Naziya Alvi Rahman Jun 19, 2018 8:59 AM

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As the Pandey brothers leave for the French Rivera on Saturday evening, exchange4media caught up with the two to find out about the final preparations, excitement, fondness for each other's work and much more

Naziya Alvi Rahman Jun 15, 2018 9:00 AM

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Airtel, one of the leading telecom players in India, has retained its media duties with GroupM. The retention came in without Airtel calling for a pitch.

Naziya Alvi Rahman Jun 2, 2018 10:13 AM

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As the world gets ready to celebrate Mother’s Day on Sunday, we caught up with women business leaders to understand what motherhood and maternal bond mean to them.

Naziya Alvi Rahman May 11, 2018 9:00 AM

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The ex CEO of HT Media successfully transitioned the media conglomerates' business portfolio

Naziya Alvi Rahman May 4, 2018 3:44 PM

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Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Naziya Alvi Rahman May 2, 2018 9:00 AM

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Star won the IPL telecast rights from BCCI in September 2017 at a whopping price of Rs 16,347.5 crore. Most experts predicted that the network would take two to three years to break even the cost

Naziya Alvi Rahman Apr 30, 2018 8:58 AM

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As the IPL 11' s week two inches towards its end, Star India claims to have already registered a growth of 10% in total viewership and is hoping to close the league with a turnover of Rs 2000 crore

Naziya Alvi Rahman Apr 27, 2018 9:00 AM

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Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman Apr 25, 2018 9:00 AM