Authors

Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!

OTT?blur=25

Industry players say the prime focus is on driving consumer outreach and introducing new content forms

Nafisa Shaheen Jun 4, 2020 8:40 AM

PR Campaigns?blur=25

Leading agencies talk about their most creative works during the COVID-induced lockdown

Nafisa Shaheen Jun 1, 2020 4:20 PM

Ophira Bhatia?blur=25

In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more

Nafisa Shaheen May 29, 2020 8:43 AM

Healthcare?blur=25

Experts discuss how they have been easing the burden of fake news during the pandemic, aiding the healthcare industry who have been at the frontline

Nafisa Shaheen May 25, 2020 8:27 AM

PR?blur=25

Despite incurring losses in crores every month, the regional PR industry is optimistic about emerging stronger from the crisis

Nafisa Shaheen May 21, 2020 3:31 PM

Rashmi Soni?blur=25

Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID

Nafisa Shaheen May 20, 2020 3:56 PM

PR?blur=25

Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist

Nafisa Shaheen May 19, 2020 4:01 PM

TVS?blur=25

Varghese M Thomas, Vice President & Global Head – Corporate Communication, TVS Motor Company, talks about how TVS is dealing with the crisis, its emphasis on digital, the post-Covid world and more

Nafisa Shaheen May 15, 2020 11:11 AM

Pr and brands?blur=25

According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward

Nafisa Shaheen May 14, 2020 1:58 PM

Shalini Singh?blur=25

Singh, Chief – Corporate Communications and Sustainability, speaks about her journey, initiatives by Tata Power, opportunities and challenges presented by Covid-19, women leadership and more

Nafisa Shaheen May 13, 2020 2:29 PM

Paresh Chaudhry?blur=25

Chaudhry, Group President, Corporate Brand Custodian at Adani Group talks about dealing with the corona crisis, leveraging the digital approach, charting the future of communication and more

Nafisa Shaheen May 11, 2020 8:20 AM

Technology?blur=25

Experts opine on communication supporting the trailblazers in the tech-startup ecosystem with disruption in technology changing the narrative of storytelling in the digitized post-COVID scenario

Nafisa Shaheen May 7, 2020 3:57 PM

Deepshikha Dharmaraj?blur=25

Deepshikha Dharmaraj, CEO of Genesis BCW, talks about her journey, the importance of communication in turbulent times, women's leadership and the outlook for the post-COVID world

Nafisa Shaheen May 5, 2020 1:46 PM

Corona crisis?blur=25

From upskilling to bonding with clients, millennial-led PR firms are taking all the necessary steps to ensure work goes on as usual even during these trying times

Nafisa Shaheen May 4, 2020 8:51 AM

Sunayna Malik?blur=25

Malik, Managing Director, India & Senior Vice President, APAC, Archetype shares her journey, the importance of communication during COVID, challenges to women leadership, value gap and more

Nafisa Shaheen May 1, 2020 5:06 PM

digital?blur=25

Experts discuss the larger role of digital, AI and Cloud in communications in the years to come

Nafisa Shaheen Apr 30, 2020 5:42 PM

Chetan Mahajan?blur=25

Chetan Mahajan, Founder & CEO of The Mavericks, speaks to e4m about the role of leadership in taking up green initiatives, the impact of COVID-19 on media & brand marketing industry and more

Nafisa Shaheen Apr 27, 2020 8:39 AM

Fake News?blur=25

Experts feel communicators come armed with the best mix of skills to assess, assimilate & amplify messages coming from business and function heads to help curb fake news

Nafisa Shaheen Apr 24, 2020 9:22 AM

Corp Comm?blur=25

Industry experts talk about coping with the lockdown and how they are aiding uninterrupted execution of businesses

Nafisa Shaheen Apr 23, 2020 12:41 PM

Kiran Ray Chaudhary?blur=25

Chaudhury, Co-founder & Joint MD at 80 dB Communications, says the PR sector will need to reset to newer opportunities in digital and invest in the quality of storytelling

Nafisa Shaheen Apr 22, 2020 4:08 PM