Authors

Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!

menon?blur=25

Menon, Global Head of Communications at OYO, speaks on being chosen 'Emerging Leader in Corporate Communications', qualities of a leader, need for more women at the helm and more

Nafisa Shaheen Aug 13, 2020 8:13 AM

AnilKumar?blur=25

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

shonali chakravarthy?blur=25

Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more

Nafisa Shaheen Jul 24, 2020 8:24 AM

Communications?blur=25

Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age

Nafisa Shaheen Jul 20, 2020 9:20 AM

Denver Fonseca?blur=25

Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more

Nafisa Shaheen Jul 10, 2020 9:10 AM

PR?blur=25

e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry

Nafisa Shaheen Jul 6, 2020 2:16 PM

Ranjani Krishnaswamy?blur=25

Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

tiktok ban?blur=25

With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps

Nafisa Shaheen Jul 1, 2020 1:29 PM

Shree Das?blur=25

Prior to this, Das served as Lead- Corporate Communications, Xiaomi India

Nafisa Shaheen Jul 1, 2020 8:17 AM

Rashmi Vasisht?blur=25

Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more

Nafisa Shaheen Jun 29, 2020 2:58 PM

Anupama Chopra?blur=25

Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more

Nafisa Shaheen Jun 25, 2020 8:36 AM

PR?blur=25

We asked industry experts to share insights on the nature and challenges of the job of celebrity PR managers

Nafisa Shaheen Jun 22, 2020 8:55 AM

Virtual Agencies?blur=25

e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships

Nafisa Shaheen Jun 18, 2020 8:14 AM

Ketaki Golatkar?blur=25

Prior to this, Golatkar was working for Star India as Lead, Public Relations and Marketing Communications for Star Sports Network.

Nafisa Shaheen Jun 15, 2020 12:45 PM

flight?blur=25

The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers

Nafisa Shaheen Jun 15, 2020 9:12 AM

work from home?blur=25

From organising virtual team lunches to appreciating a job well done, here's how the industry offered a masterclass in putting their employees first during the lockdown

Nafisa Shaheen Jun 11, 2020 2:06 PM

User Generated Content?blur=25

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM

Piyali Reddy?blur=25

Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more

Nafisa Shaheen Jun 8, 2020 3:09 PM

Purnima Sahni Mohanty?blur=25

Purnima S Mohanty, Director - Communications, Microsoft India, talks on challenges & opportunities created by coronavirus, her contribution as a woman leader, paradigm shift in communications & more

Nafisa Shaheen Jun 5, 2020 6:20 PM

Manish Sapra?blur=25

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM