Authors
Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!
Menon, Global Head of Communications at OYO, speaks on being chosen 'Emerging Leader in Corporate Communications', qualities of a leader, need for more women at the helm and more
Nafisa Shaheen Aug 13, 2020 8:13 AM
Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more
Nafisa Shaheen Aug 7, 2020 8:54 AM
Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more
Nafisa Shaheen Jul 24, 2020 8:24 AM
Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age
Nafisa Shaheen Jul 20, 2020 9:20 AM
Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more
Nafisa Shaheen Jul 10, 2020 9:10 AM
e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry
Nafisa Shaheen Jul 6, 2020 2:16 PM
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
Nafisa Shaheen Jul 2, 2020 8:39 AM
With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps
Nafisa Shaheen Jul 1, 2020 1:29 PM
Prior to this, Das served as Lead- Corporate Communications, Xiaomi India
Nafisa Shaheen Jul 1, 2020 8:17 AM
Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more
Nafisa Shaheen Jun 29, 2020 2:58 PM
Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more
Nafisa Shaheen Jun 25, 2020 8:36 AM
We asked industry experts to share insights on the nature and challenges of the job of celebrity PR managers
Nafisa Shaheen Jun 22, 2020 8:55 AM
e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships
Nafisa Shaheen Jun 18, 2020 8:14 AM
Prior to this, Golatkar was working for Star India as Lead, Public Relations and Marketing Communications for Star Sports Network.
Nafisa Shaheen Jun 15, 2020 12:45 PM
The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers
Nafisa Shaheen Jun 15, 2020 9:12 AM
From organising virtual team lunches to appreciating a job well done, here's how the industry offered a masterclass in putting their employees first during the lockdown
Nafisa Shaheen Jun 11, 2020 2:06 PM
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Nafisa Shaheen Jun 9, 2020 8:38 AM
Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more
Nafisa Shaheen Jun 8, 2020 3:09 PM
Purnima S Mohanty, Director - Communications, Microsoft India, talks on challenges & opportunities created by coronavirus, her contribution as a woman leader, paradigm shift in communications & more
Nafisa Shaheen Jun 5, 2020 6:20 PM
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown
Nafisa Shaheen Jun 5, 2020 8:17 AM
