Authors

Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!

artE?blur=25

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology

Nafisa Shaheen Oct 22, 2020 9:10 AM

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Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID

Nafisa Shaheen Oct 21, 2020 9:06 AM

anurag kumar?blur=25

Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

ajay motwani?blur=25

We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more

Nafisa Shaheen Oct 15, 2020 9:11 AM

Ruchika Batra?blur=25

Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more

Nafisa Shaheen Oct 13, 2020 9:20 AM

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Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media

Nafisa Shaheen Oct 13, 2020 9:14 AM

Ameer Ismail?blur=25

Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change

Nafisa Shaheen Oct 9, 2020 12:46 PM

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Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

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Experts believe virtual events have aided in maintaining the much-needed connect with key stakeholders, but do not see the virtual events landscape being embraced fully in the post-pandemic world

Nafisa Shaheen Oct 7, 2020 9:24 AM

sujit patil?blur=25

Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations

Nafisa Shaheen Oct 5, 2020 8:46 AM

gunjan shah?blur=25

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

Influencers?blur=25

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

Sunita Venugopal?blur=25

The Director of Corp Comms at Walmart Global Tech India feels a stronger community commitment and a more participative leadership style leads to greater motivation and better profitability

Nafisa Shaheen Sep 14, 2020 8:43 AM

Tarun Garg?blur=25

Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more

Nafisa Shaheen Sep 14, 2020 8:36 AM

Flovie Martins?blur=25

Flovie Martins, AVP & Head - Corp Comm, Brand Advocacy & CSR at Future Generali India Life Insurance, advises her peers to adapt to the changing environment and be open to learning new skills

Nafisa Shaheen Sep 11, 2020 9:29 AM

Sidharth Kedia?blur=25

Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more

Nafisa Shaheen Sep 10, 2020 8:43 AM

fantasy sports?blur=25

Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

Nikky Gupta?blur=25

Nikky Gupta, Co-Founder & Director Teamwork Communications Group speaks to us about her decade-long journey as an entrepreneur, her thoughts about female leadership, her future plans and more

Nafisa Shaheen Aug 27, 2020 9:38 AM

Puneet Das?blur=25

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM