Authors

Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!

Aniruddha Bhagwat, CEO &Co-Founder, Ideosphere Consulting?blur=25

Bhagwat, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says adaptability is the biggest skill every professional, across any domain, needs

Nafisa Shaheen Dec 16, 2020 8:59 AM

Tribhuwan Joshi?blur=25

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more

Nafisa Shaheen Dec 15, 2020 8:40 AM

Ritika Jauhari, Sr. Director, SPAG talks about qualities important for a leader?blur=25

Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more

Nafisa Shaheen Dec 14, 2020 8:00 AM

Chaittali Dave, PR Manager, Nucleus PR shares about her win in 40 under 40 list in ‘Next Gen Series’?blur=25

Chaittali Dave, PR Manager, Nucleus PR, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, skills required in the prevailing market, and more

Nafisa Shaheen Dec 11, 2020 7:40 AM

shakti upadhyay?blur=25

Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing and communications strategy, latest campaigns and more

Nafisa Shaheen Dec 8, 2020 11:33 AM

tarun?blur=25

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more

Nafisa Shaheen Dec 8, 2020 8:23 AM

aalok bhan?blur=25

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

Kritika Saxena?blur=25

Saxena makes a move from CNBC-TV18 where she has been working as Chief of Bureau- Mumbai, South India and an anchor

Nafisa Shaheen Dec 2, 2020 4:10 PM

Seema Siddiqui?blur=25

Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments

Nafisa Shaheen Nov 26, 2020 8:36 AM

Sonika Chandra?blur=25

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season

Nafisa Shaheen Nov 24, 2020 9:00 AM

pooja?blur=25

Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

fastrack?blur=25

Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder

Nafisa Shaheen Nov 11, 2020 9:16 AM

Sujit Patil?blur=25

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies

Nafisa Shaheen Nov 5, 2020 8:53 AM

Kinshuk Gupta?blur=25

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

PR?blur=25

Industry watchers say that these regulatory bodies have been working hard to serve PR execs through thick and thin

Nafisa Shaheen Nov 3, 2020 8:56 AM

sunil jose?blur=25

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India

Nafisa Shaheen Oct 30, 2020 9:18 AM

PR?blur=25

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

influencer marketing?blur=25

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

ashish jalani?blur=25

Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more

Nafisa Shaheen Oct 26, 2020 9:24 AM