Authors
Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!

Bhagwat, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says adaptability is the biggest skill every professional, across any domain, needs
Nafisa Shaheen Dec 16, 2020 8:59 AM

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more
Nafisa Shaheen Dec 15, 2020 8:40 AM

Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more
Nafisa Shaheen Dec 14, 2020 8:00 AM

Chaittali Dave, PR Manager, Nucleus PR, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, skills required in the prevailing market, and more
Nafisa Shaheen Dec 11, 2020 7:40 AM

Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing and communications strategy, latest campaigns and more
Nafisa Shaheen Dec 8, 2020 11:33 AM

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more
Nafisa Shaheen Dec 8, 2020 8:23 AM
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic
Nafisa Shaheen Dec 7, 2020 8:33 AM

Saxena makes a move from CNBC-TV18 where she has been working as Chief of Bureau- Mumbai, South India and an anchor
Nafisa Shaheen Dec 2, 2020 4:10 PM

Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments
Nafisa Shaheen Nov 26, 2020 8:36 AM

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
Nafisa Shaheen Nov 24, 2020 9:00 AM

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season
Nafisa Shaheen Nov 23, 2020 9:03 AM
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Nafisa Shaheen Nov 18, 2020 9:33 AM

Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder
Nafisa Shaheen Nov 11, 2020 9:16 AM

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies
Nafisa Shaheen Nov 5, 2020 8:53 AM

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare
Nafisa Shaheen Nov 4, 2020 8:42 AM

Industry watchers say that these regulatory bodies have been working hard to serve PR execs through thick and thin
Nafisa Shaheen Nov 3, 2020 8:56 AM

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
Nafisa Shaheen Oct 30, 2020 9:18 AM

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Nafisa Shaheen Oct 30, 2020 8:48 AM

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
Nafisa Shaheen Oct 27, 2020 8:45 AM

Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more
Nafisa Shaheen Oct 26, 2020 9:24 AM