Authors

Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!

prema sagar?blur=25

Kickstarting the 2nd edition of 'Women Achievers Series', Prema Sagar, Chairperson of the BCW India Group, opens up about her professional journey

Nafisa Shaheen Mar 8, 2021 9:08 AM

Brands and Social Media?blur=25

Experts suggest that brands tread a fine line between upholding their own values and staying on the right side of their customers

Nafisa Shaheen Mar 8, 2021 8:47 AM

Anurag Kumar?blur=25

Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more

Nafisa Shaheen Mar 4, 2021 8:48 AM

Asci?blur=25

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

pr?blur=25

Big push for digital infrastructure and lowering of GST among the major demands

Nafisa Shaheen Jan 30, 2021 8:50 AM

Sudhanshu Pokhriyal?blur=25

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans

Nafisa Shaheen Jan 27, 2021 9:00 AM

PR?blur=25

Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

Akshaara Lalwani, Founder, Communicate India?blur=25

Akshaara Lalwani, Founder, Communicate India, shares her thoughts on being in ‘e4m PR and Corporate Communications 40 under 40’ list, and challenges for entrepreneurs in this new-age PR world

Nafisa Shaheen Jan 13, 2021 9:00 AM

Shivalika Malik, PepsiCo India?blur=25

Shivalika Malik, Senior Manager- Communications, PepsiCo India, on featuring in 'e4m PR and Corporate Communications 40 under 40' list, speaks to us about new trends in the communications industry

Nafisa Shaheen Jan 11, 2021 12:47 PM

In a conversation with Shashank Sethi?blur=25

Shashank Sethi, Director- Corporate Communications & Marketing, Droom Technology, speaks to us about featuring on e4m PR and Corporate Communications 40 under 40 list and the latest industry trends

Nafisa Shaheen Jan 5, 2021 8:32 AM

PR and Corp Comm-The year went by?blur=25

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020

Nafisa Shaheen Dec 31, 2020 9:13 AM

Samiksha Uniyal-Bacardi?blur=25

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies

Nafisa Shaheen Dec 30, 2020 8:44 AM

In conversation with Arun Mittal, PR Pundit?blur=25

Arun Mittal, Account Director, PR Pundit, shares his thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, upcoming trends in the industry, future goals, & more

Nafisa Shaheen Dec 30, 2020 8:43 AM

PRyearender1?blur=25

Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals

Nafisa Shaheen Dec 28, 2020 8:31 AM

pooja trehan?blur=25

Pooja Trehan, Founder PRestaurants, speaks to us about featuring on e4m PR and Corporate Communications 40 under 40 list and doles out advice for budding entrepreneurs

Nafisa Shaheen Dec 24, 2020 1:02 PM

chad Pearce?blur=25

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM

Pramesh Arya?blur=25

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Kerban Rajdeo?blur=25

Kerban, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says, being respectful, professional, and humanizing the relationship is the recipe for a great leader

Nafisa Shaheen Dec 18, 2020 8:23 AM