Authors

Navin Shenoy, Marketing Head, Youth, Music & English Entertainment, Viacom 18, speaks about MTV Insight Studio that commissions youth insight studies every two years and publishes books on them

Moumita Bhattacharjee 13-April-2019

From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months

Moumita Bhattacharjee 12-April-2019

In 25 years, this company has grown by 25% CAGR, says Dr A Velumani, Creator & Managing Director, Thyrocare

Moumita Bhattacharjee 12-April-2019

Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination

Moumita Bhattacharjee 11-April-2019

Bansal, Director of Pitaara TV, talks to exchange4media about finding the right space in the regional movie channel market and more

Moumita Bhattacharjee 10-April-2019

Vats, Group CEO & MD, Viacom 18, says their strategy is to be screen, platform and pipe agnostic storytellers 

Moumita Bhattacharjee 09-April-2019

Vikram Tanna, VP, Head of Advertising Sales, Discovery Communications India, and Atit Mehta, Head of Marketing, BYJU’S say the content partnership deal leverages strengths of both the brands

Moumita Bhattacharjee 05-April-2019

As co-presenting sponsor for the TV broadcast of VIVO IPL 2019, PhonePe is well placed to create awareness about benefits of the app and UPI, said Nigam, CEO and Founder, PhonePe

Moumita Bhattacharjee 04-April-2019

Devraj Sanyal, Managing Director & CEO, Universal Music & EMI Music, and Bikram Basu, COO, Allied Blenders & Distillers, talk about Sterling Reserve Music Project

Moumita Bhattacharjee 03-April-2019

BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data

Moumita Bhattacharjee 01-April-2019

Powered by Zee, Tata Sky Theatre is now looking to go regional after screening Hindi and English plays

Moumita Bhattacharjee 27-March-2019

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee 26-March-2019

The CEO of BBC Global News talks about the rise in viewership during Pulwama terror attack and subsequent events, general elections coverage plan, fake news and more

Moumita Bhattacharjee 25-March-2019

OTT players react to FICCI-EY 2019 report and assert Television will not lose either

Moumita Bhattacharjee 22-March-2019

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee 18-March-2019

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom 18, tells us about the decision to remove Rishtey and Rishtey Cineplex from Free-Dish and add them to 'Colors Wala Pack'

Moumita Bhattacharjee 15-March-2019

It is interesting how even regional channels like ABP Ananda got unprecedented traction, says Avinash Pandey, CEO, ABP News Network

Tasmayee Laha Roy & Moumita Bhattacharjee 13-March-2019

Hotstar’s Executive Vice President Sidharth Shakdher, and SVP & Head, Client and Agency, Gulshan Verma talk about people connecting with family & friends over cricket despite being far from each other

Moumita Bhattacharjee 12-March-2019

Pilcher, Chief Executive, ShortsTV, talks about Indians' love for Tata Sky ShortsTV and how opting for Tata Sky was the best way to introduce the channel in the country

Moumita Bhattacharjee 07-March-2019

D’Souza, Executive Editor at Mirror Now and the winner of News Television Editor-in-Chief of the Year at the ENBA event, explains how the news channel will cover the General Elections this year

Moumita Bhattacharjee 04-March-2019

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