Authors
Bacardi

William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019

Moumita Bhattacharjee Apr 30, 2019 8:44 AM

RegionalDailies

Almost every regional daily saw a significant rise in readership as per the IRS Q1 2019 report

Moumita Bhattacharjee Apr 29, 2019 9:28 AM

SBI General

Vaidyanath B, Underwriting Manager, Liability Lines, SBI General Insurance, decodes insurance policies for IPL and other tournaments in terms of factors, policies and compensation 

Moumita Bhattacharjee Apr 25, 2019 9:10 AM

Elections

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee Apr 23, 2019 8:36 AM

TRAI

Issues ranging from DPOs forcing channel packs on customers, to them not providing receipts have been listed in the document

Moumita Bhattacharjee Apr 18, 2019 8:41 AM

Avinash Pandey

Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections

Moumita Bhattacharjee Apr 17, 2019 8:06 AM

Phil Kemish

On the last day of Goafest 2019, Kemish, Co-Founder, Disrupt Marketing & Brandtrepreneur, spoke about how brands need to understand human connections in today’s digital age

Moumita Bhattacharjee Apr 15, 2019 8:04 AM

NavinShenoy

Navin Shenoy, Marketing Head, Youth, Music & English Entertainment, Viacom 18, speaks about MTV Insight Studio that commissions youth insight studies every two years and publishes books on them

Moumita Bhattacharjee Apr 13, 2019 9:21 AM

OTT

From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months

Moumita Bhattacharjee Apr 12, 2019 8:47 AM

DR Velumani

In 25 years, this company has grown by 25% CAGR, says Dr A Velumani, Creator & Managing Director, Thyrocare

Moumita Bhattacharjee Apr 12, 2019 8:46 AM

Mayank Jain

Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination

Moumita Bhattacharjee Apr 11, 2019 8:51 AM

Sandeep Bansal

Bansal, Director of Pitaara TV, talks to exchange4media about finding the right space in the regional movie channel market and more

Moumita Bhattacharjee Apr 10, 2019 8:51 AM

Sudhanshu Vats

Vats, Group CEO & MD, Viacom 18, says their strategy is to be screen, platform and pipe agnostic storytellers 

Moumita Bhattacharjee Apr 9, 2019 8:31 AM

Discovery

Vikram Tanna, VP, Head of Advertising Sales, Discovery Communications India, and Atit Mehta, Head of Marketing, BYJU’S say the content partnership deal leverages strengths of both the brands

Moumita Bhattacharjee Apr 5, 2019 8:48 AM

Sameer Nigam

As co-presenting sponsor for the TV broadcast of VIVO IPL 2019, PhonePe is well placed to create awareness about benefits of the app and UPI, said Nigam, CEO and Founder, PhonePe

Moumita Bhattacharjee Apr 4, 2019 8:43 AM

SterlingReserveMusicProject

Devraj Sanyal, Managing Director & CEO, Universal Music & EMI Music, and Bikram Basu, COO, Allied Blenders & Distillers, talk about Sterling Reserve Music Project

Moumita Bhattacharjee Apr 3, 2019 8:59 AM

barc

BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data

Moumita Bhattacharjee Apr 1, 2019 6:52 PM

Tata Sky Theatre

Powered by Zee, Tata Sky Theatre is now looking to go regional after screening Hindi and English plays

Moumita Bhattacharjee Mar 27, 2019 8:07 AM

Hotstar VIP

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

JimEgan

The CEO of BBC Global News talks about the rise in viewership during Pulwama terror attack and subsequent events, general elections coverage plan, fake news and more

Moumita Bhattacharjee Mar 25, 2019 8:37 AM

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