Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Effies 2020?blur=25

Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM

Swagat Sarangi?blur=25

According to Swagat Sarangi, Smytten’s Co-Founder, the targeted sampling ad market in India is a $12-13 billion market

Misbaah Mansuri Jan 23, 2020 9:14 AM

Kelloggs Breakfast Se Badhkar?blur=25

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

Ranveer Singh for Kotak Mahindra?blur=25

From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes

Misbaah Mansuri Jan 15, 2020 8:27 AM

Prasoon Joshi?blur=25

Adman Prasoon Joshi talks about McCann's hattrick at the Effies, changing challenges in the industry and why the agency will never be a fair-weather friend to clients

Misbaah Mansuri Jan 13, 2020 8:57 AM

Nirma?blur=25

We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

Flipkart?blur=25

The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM

Pepperfry?blur=25

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM

Prasoon Joshi?blur=25

Joshi, CEO and CCO, McCann Worldgroup India, & Chairman, McCann Worldgroup Asia Pacific, shares with exchange4media advertising trends that fuelled 2019

Misbaah Mansuri Dec 31, 2019 8:18 AM

Marketing?blur=25

We got industry heads to weigh in on the changes and challenges that the marketing industry has been witnessing

Misbaah Mansuri Dec 30, 2019 8:23 AM

Vivo ad?blur=25

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

Advertising?blur=25

Industry heads reveal their predictions for the advertising business in the year ahead

Misbaah Mansuri Dec 20, 2019 9:28 AM

BYJU'S?blur=25

The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

Paytm Bank?blur=25

The company has reported Rs 19 crore as net profit, while the net loss was about Rs 20 crore in the last fiscal

Misbaah Mansuri Dec 18, 2019 7:31 AM

Swiggy?blur=25

This is a 6-fold increase in marketing expenses for the food delivery platform when compared to last year's Rs 130 crore

Misbaah Mansuri Dec 17, 2019 8:45 AM

Tara Sinha?blur=25

The ad world recounts memories of Sinha, the first Indian woman to set up an advertising agency, who paved the way for generations to follow

Misbaah Mansuri Dec 12, 2019 7:34 AM

Famous Innovations?blur=25

The agency saw a 24% jump in revenue in FY19 when compared to the previous financial year

Misbaah Mansuri Dec 11, 2019 9:05 AM

Saurabh Varma?blur=25

Varma’s venture will specialise not just in creative but also in the technology & experiences space

Misbaah Mansuri Dec 11, 2019 6:42 AM

Uber Newspaper Ad Mistake?blur=25

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Misbaah Mansuri Dec 9, 2019 8:59 AM

Logo?blur=25

Cleartrip's Head of Corporate Strategy, Aditya Agarwal shared that more than half the revenues for Cleartrip come from outside India

Misbaah Mansuri Dec 9, 2019 8:01 AM