Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

PhonePE?blur=25

We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube

Misbaah Mansuri Aug 21, 2020 8:28 AM

Hayden Scott?blur=25

In this edition of e4m Creative Zone, we speak to Hayden Scott, Group Creative Director, Famous Innovations, on how the industry has been more productive & creative than ever in the last few months

Misbaah Mansuri Aug 20, 2020 9:18 AM

Suparna Mitra?blur=25

Mitra, the CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy

Misbaah Mansuri Aug 18, 2020 8:33 AM

IPL?blur=25

Industry watchers say this interest in IPL could be part of Patanjali’s geographical expansion plans, riding the Vocal to Local wave or the desire to get into the purchase basket of the millennials

Misbaah Mansuri Aug 17, 2020 8:14 AM

mountaindew?blur=25

Industry observers weigh in on the viral Independence Day ode conceptualised by Wunderman Thompson

Misbaah Mansuri Aug 14, 2020 8:12 AM

nescafe?blur=25

Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

e4m Creative Zone, Ranjit Raina, CEO, Geometry Encompass?blur=25

In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more

Misbaah Mansuri Aug 12, 2020 8:22 AM

TejinderGill?blur=25

Gill, VP, Global Sales, Truecaller, revealed that they will be rolling out a new pricing model around cost per click

Misbaah Mansuri Aug 11, 2020 8:11 AM

IPL 2020?blur=25

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

Creative Zone, Garima Khandelwal,  CCO, Mullen Lintas?blur=25

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more

Misbaah Mansuri Aug 7, 2020 8:39 AM

Sudish Balan?blur=25

In today's edition of e4m Creative Zone, we speak to Sudish Balan, Chief Business Officer, Tonic Worldwide, on walking tall through the COVID crisis, the silver lining and more

Misbaah Mansuri Aug 5, 2020 9:07 AM

Agencies?blur=25

Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter

Misbaah Mansuri Aug 4, 2020 8:16 AM

4m Creative Zone with Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas?blur=25

In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more

Misbaah Mansuri Aug 3, 2020 7:57 AM

PoojaJauhari?blur=25

In today's edition of e4m Creative Zone, Pooja Jauhari, CEO, The Glitch, talks about new ways of working that have cropped up post COVID, campaign created for Netflix amidst lockdown and more

Misbaah Mansuri Jul 29, 2020 8:16 AM

Airtel payments bank?blur=25

The banking arm of Airtel has spent Rs 101 crore on advertising in FY20 as compared to Rs 47 crore in the last financial year

Misbaah Mansuri Jul 28, 2020 9:06 AM

e4m Creative Zone with Pallavi Chakravarty, ECD, Taproot Dentsu?blur=25

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

Fastrack?blur=25

Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing

Misbaah Mansuri Jul 23, 2020 8:36 AM

consumerprotection?blur=25

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM

Creative Zone?blur=25

In today’s edition of e4m Creative Zone, we speak to Aalap Desai, NCD, mcgarrybowen India, on the virtual ad shoots, client budgets and more

Misbaah Mansuri Jul 20, 2020 9:08 AM