Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

MullenLowe Lintas Group?blur=25

The company said that the move is a result of the series of lock-downs during the pandemic and their impact on client businesses

Misbaah Mansuri May 21, 2020 8:03 AM

Publicis Worldwide?blur=25

According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai

Misbaah Mansuri May 14, 2020 9:25 AM

virtual awards?blur=25

Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation

Misbaah Mansuri May 7, 2020 8:38 AM

Coronavirus ADS?blur=25

Experts weigh in on why brands in the space are increasingly investing in advertising dollars in order to reach out to the captive audience  

Misbaah Mansuri May 4, 2020 9:12 AM

Ramadan?blur=25

Industry experts say this Ramadan, brands need to adapt fast as the situation presents an opportunity for them to play a real role here

Misbaah Mansuri May 1, 2020 8:58 AM

Virtual pitches?blur=25

Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches 

Misbaah Mansuri Apr 28, 2020 8:21 AM

Ads creative?blur=25

Leaders emphasize the importance of reflection, reframing and resilience to bring out the creative best in such challenging times

Misbaah Mansuri Apr 24, 2020 8:43 AM

Indian adland?blur=25

From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together

Misbaah Mansuri Apr 20, 2020 8:06 AM

Leo Burnett's 0-3-6?blur=25

Dheeraj Sinha, MD of Leo Burnett India, signalled the importance of a sense of action orientation to sail smoothly through the rocky road ahead

Misbaah Mansuri Apr 17, 2020 8:58 AM

Ashish Bhasin?blur=25

In a chat with exchange4media, Bhasin spoke about the set of recommendations that AAAI has sent out to the government for the revival of the Indian ad industry 

Misbaah Mansuri Apr 17, 2020 8:58 AM

Lay-offs?blur=25

While some agency heads said job cuts seem to be inevitable, others also believe that getting rid of talent might backfire in the long run

Misbaah Mansuri Apr 13, 2020 9:02 AM

Cannes Lions 2020?blur=25

Industry leaders say that although they will miss the networking and exchange of ideas, the decision to cancel the Festival was a right one and also calls for some introspection

Misbaah Mansuri Apr 6, 2020 8:40 AM

R S Sodhi?blur=25

R S Sodhi, MD, Amul, on the impending economic challenge that has come by the industry and how the brand is dealing with the large amount of collection and deliveries

Misbaah Mansuri Apr 3, 2020 7:58 PM

chandramouli?blur=25

The brand expert & CEO of TRA hints that the brands which have a CSR budget must use it now

Misbaah Mansuri Apr 3, 2020 9:01 AM

HelpAge India Ad?blur=25

The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar

Misbaah Mansuri Apr 2, 2020 8:33 AM

Nipun Marya?blur=25

Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact

Misbaah Mansuri Mar 31, 2020 8:53 AM

Cannes Lions 2020?blur=25

Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back

Misbaah Mansuri Mar 30, 2020 8:19 AM

Radhika Apte?blur=25

The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers

Misbaah Mansuri Mar 27, 2020 8:29 AM

Poulomi Roy?blur=25

Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments

Misbaah Mansuri Mar 26, 2020 8:44 AM

Tarun Rai?blur=25

The Chairman & Group CEO of Wunderman Thompson, South Asia, Rai says that the dynamics of the JWT-Wunderman merger in India was rather easy compared to some other parts of the world

Misbaah Mansuri Mar 25, 2020 8:26 AM