Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

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On the awards front, Procter & Gamble took home the Brand Marketer of the Decade Award

Misbaah Mansuri Jun 26, 2020 9:01 AM

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Mark Read, David Droga, Jean Lin, Lorraine Twohill and Steve Stoute came together for the discussion

Misbaah Mansuri Jun 26, 2020 8:57 AM

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Racial justice, community-focused branded entertainment and gender stereotypes formed core themes of discussion on day 3

Misbaah Mansuri Jun 25, 2020 8:40 AM

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Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy, spoke on Day 2 of Cannes Lions Live about how clients have responded to the global pandemic, key trends which have come out of APAC & more

Misbaah Mansuri Jun 24, 2020 8:21 AM

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Day 1 of the virtual event also saw the unveiling of a new study on creative effectiveness, carried out on behalf of Cannes Lions and WARC

Misbaah Mansuri Jun 23, 2020 8:11 AM

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The Association of Advertising Producers recently put together post-lockdown filming guidelines for commercial film production in India

Misbaah Mansuri Jun 23, 2020 7:49 AM

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Mohanty, MD, Levi Strauss & Co., speaks about business anticipation in COVID-19 times after putting up a good show in 2019

Misbaah Mansuri Jun 22, 2020 8:34 AM

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Industry heads say with the Covid-19 crisis the need for integration will be more acute & embracing digital-tech capabilities across the networks has become essential too

Misbaah Mansuri Jun 22, 2020 8:29 AM

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In today's edition of e4m Creative Zone, we speak to Priya Shivakumar, NCD, Wunderman Thompson on the rise of creatives during the lockdown, managing remote shootings with limited resources and more

Misbaah Mansuri Jun 17, 2020 8:25 AM

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Raman, Chief Business Officer, Sportz Interactive, shares how the company is fuelling fandom on the back of digital innovations despite sporting events being on halt

Misbaah Mansuri Jun 16, 2020 9:08 AM

In conversation with Arjuna Gaur, Exec Creative Director, Leo Burnett India?blur=25

In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more

Misbaah Mansuri Jun 15, 2020 8:46 AM

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In today's edition of e4m Creative Zone, we speak to Sagar Kapoor, CCO, Lowe Lintas about finding newer ways of creating ads through the COVID-19 crisis

Misbaah Mansuri Jun 11, 2020 8:22 AM

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In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times

Misbaah Mansuri Jun 10, 2020 8:44 AM

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Eros International, Zee Media Corporation, Havas and Cheil are some companies that have resumed office operations as per government rules

Misbaah Mansuri Jun 9, 2020 8:25 AM

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In our new series - e4m Creative Zone - we speak to Titus Upputuru, National Creative Director, Dentsu One & Creative Head, Taproot Dentsu, on upping the digital game amidst COVID conditions & more

Misbaah Mansuri Jun 8, 2020 8:22 AM

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Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward

Misbaah Mansuri Jun 1, 2020 9:29 AM

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Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

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Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands should strive to stand out by advertising their concerns and acting on it

Misbaah Mansuri May 25, 2020 8:47 AM

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An extensive list of recommendations by the body includes various social distancing measures to be implemented in the workplace

Misbaah Mansuri May 21, 2020 2:15 PM