Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Amazon?blur=25

The Amazon campaign built around the ‘Aatmanirbhar Bharat’ sentiment is poised to connect positively with Indian sellers & consumers, say industry observers

Misbaah Mansuri Sep 1, 2020 8:40 AM

budweiser?blur=25

It is also learnt that the agencies in question are required to have considerable global exposure

Misbaah Mansuri Aug 28, 2020 8:21 AM

Creative Zone with Surbhi Arora, Regional Head – Creative Strategy, WATConsult?blur=25

In today’s edition of Creative Zone, we speak to Surbhi Arora, Regional Head – Creative Strategy, WATConsult on trying to find a sense of creative direction, adapting to the new consumer and more

Misbaah Mansuri Aug 27, 2020 8:31 AM

kitKat?blur=25

The ad featuring Khurrana as a professor conducting an online class is conceptualised by Wunderman Thompson, Delhi

Misbaah Mansuri Aug 26, 2020 8:08 AM

xiaomi?blur=25

The Chief Operating Officer talks about the brand's commitment to support the underprivileged and bridge the digital divide

Misbaah Mansuri Aug 25, 2020 8:33 AM

vectus?blur=25

The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more

Misbaah Mansuri Aug 24, 2020 8:28 AM

PhonePE?blur=25

We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube

Misbaah Mansuri Aug 21, 2020 8:28 AM

Hayden Scott?blur=25

In this edition of e4m Creative Zone, we speak to Hayden Scott, Group Creative Director, Famous Innovations, on how the industry has been more productive & creative than ever in the last few months

Misbaah Mansuri Aug 20, 2020 9:18 AM

Suparna Mitra?blur=25

Mitra, the CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy

Misbaah Mansuri Aug 18, 2020 8:33 AM

IPL?blur=25

Industry watchers say this interest in IPL could be part of Patanjali’s geographical expansion plans, riding the Vocal to Local wave or the desire to get into the purchase basket of the millennials

Misbaah Mansuri Aug 17, 2020 8:14 AM

mountaindew?blur=25

Industry observers weigh in on the viral Independence Day ode conceptualised by Wunderman Thompson

Misbaah Mansuri Aug 14, 2020 8:12 AM

nescafe?blur=25

Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

e4m Creative Zone, Ranjit Raina, CEO, Geometry Encompass?blur=25

In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more

Misbaah Mansuri Aug 12, 2020 8:22 AM

TejinderGill?blur=25

Gill, VP, Global Sales, Truecaller, revealed that they will be rolling out a new pricing model around cost per click

Misbaah Mansuri Aug 11, 2020 8:11 AM

IPL 2020?blur=25

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

Creative Zone, Garima Khandelwal,  CCO, Mullen Lintas?blur=25

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more

Misbaah Mansuri Aug 7, 2020 8:39 AM

Sudish Balan?blur=25

In today's edition of e4m Creative Zone, we speak to Sudish Balan, Chief Business Officer, Tonic Worldwide, on walking tall through the COVID crisis, the silver lining and more

Misbaah Mansuri Aug 5, 2020 9:07 AM

Agencies?blur=25

Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter

Misbaah Mansuri Aug 4, 2020 8:16 AM

4m Creative Zone with Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas?blur=25

In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more

Misbaah Mansuri Aug 3, 2020 7:57 AM

PoojaJauhari?blur=25

In today's edition of e4m Creative Zone, Pooja Jauhari, CEO, The Glitch, talks about new ways of working that have cropped up post COVID, campaign created for Netflix amidst lockdown and more

Misbaah Mansuri Jul 29, 2020 8:16 AM