From a lean start-up to emerging as one of India’s leading matrimony portals, the Bharat Matrimony Group has come a long way as it continues to foray in various vertical spheres.


In conversation with exchange4media, Singh spoke about the new sponsorship deal with Tata, new logo, marketing strategy and more

Misbaah Mansuri Aug 2, 2017 7:52 AM


At the BW BusinessWorld Marketing Whitebook event that took place on July 28, experts came together to discuss the role of communication and movement building in social progress and marketing social firms

Misbaah Mansuri Aug 1, 2017 7:37 AM


Ram Cobain, Creative Strategist of Facebook Creative Shop, speaks to exchange4media on the strategy and creative assets that helped the ‘Gone Girl campaign’

Misbaah Mansuri Jul 28, 2017 7:56 AM


Reliance Industries launched the Jio phone with 4G enabled features aimed at further disrupting the country’s highly competitive telecom sector

Misbaah Mansuri Jul 27, 2017 7:52 AM


Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends across APAC and more

Misbaah Mansuri Jul 26, 2017 8:21 AM


A chat with Megha Tata, COO, BTVi on the channel’s content strategy, market share, digital and promotional plans

Misbaah Mansuri Jul 21, 2017 8:09 AM


In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget

Misbaah Mansuri Jul 20, 2017 7:48 AM


Soumen Das, Senior Marketing Manager, Skechers on the marketing strategy of the brand, marketing mix, key challenges and user-engagement activities

Misbaah Mansuri Jul 17, 2017 8:24 AM


Over weekends, the MD of Isobar India feels renewed by looking at the world through his son’s eyes and a little Mexican food just makes things even better

Misbaah Mansuri Jul 15, 2017 8:41 AM


Online travel portal, Cox & Kings and others are increasingly associating with big-budget Bollywood movies and stars

Misbaah Mansuri Jul 12, 2017 8:11 AM


The digital master gorges on oriental cuisine and sampling new food and waking up after a 20-hour sleep session

Misbaah Mansuri Jul 8, 2017 8:39 AM


This is among the highest brand associations for a Hollywood film in India with a slew of brands like Dell, Disney and OPPO tying up with the recent release

Misbaah Mansuri Jul 8, 2017 8:00 AM


While HBO and Vodafone India try to break into the encrypted walls of WhatsApp, industry experts are still on the fence about its feasibility

Misbaah Mansuri Jul 5, 2017 7:59 AM


Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected to strike big in the near future

Misbaah Mansuri Jun 30, 2017 8:07 AM

Dollartune's 'watch ads, get paid' model gains app a million page views?blur=25

In conversation with exchange4media, Raja Gupta, CEO, BrandAdEmedia Solutions, tells us about the app’s USP, expansion plans, brands working with the app and more

Misbaah Mansuri Jun 28, 2017 7:33 AM

Our TVC Nazar Nahi Nazariya Badlo reinforces our brand strategy: Kaushik Tiwari, Bharat Matrimony?blur=25

In an interview, the Head – Marketing, Bharat Matrimony talks about the unique positioning of the brand against competition and the reinforcement of its brand strategy

Misbaah Mansuri Jun 23, 2017 7:27 AM