From a lean start-up to emerging as one of India’s leading matrimony portals, the Bharat Matrimony Group has come a long way as it continues to foray in various vertical spheres.

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but also high visibility, triggering thoughts and conversations

Misbaah Mansuri Oct 4, 2017 8:29 AM

Experts herald that voice AI could be the next frontier in brand marketing

Misbaah Mansuri Sep 19, 2017 7:46 AM

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

Misbaah Mansuri Sep 15, 2017 7:45 AM

Songra reflects on the importance of content marketing to raise awareness on mental illnesses

Misbaah Mansuri Sep 12, 2017 8:39 AM

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Misbaah Mansuri Sep 12, 2017 7:39 AM

Tomas Hrdlicka, Chief Marketing Officer, Home Credit India spoke to exchange4media exclusively on the objective behind repositioning the brand, the consumer insight they wish to tap into with their new logo and more

Misbaah Mansuri Sep 6, 2017 2:38 PM

The Jt. CEO of Mirum devours fluffy idlis, sleeps away the stress, watches movies and cools down over coffee on weekends

Misbaah Mansuri Sep 2, 2017 8:12 AM

Manav Sethi, Chief Marketing Officer, ALTBalaji on the OTT platform’s marketing strategy, partnerships and how the recent investment by Reliance will further fuel its growth

Misbaah Mansuri Sep 1, 2017 8:09 AM

Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities

Misbaah Mansuri Aug 25, 2017 8:15 AM

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

Misbaah Mansuri Aug 22, 2017 7:55 AM

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

Misbaah Mansuri Aug 22, 2017 7:53 AM

The proposition of 'hit gaane honge zyaada, yeh hai BIG FM ka vaada' gains 3,89,000 views on social media

Misbaah Mansuri Aug 19, 2017 8:16 AM

Shreiner, Sr. Vice President, IMAX, on the brand’s slow growth in India, focus areas and the upcoming screenings of Marvel Inhumans

Misbaah Mansuri Aug 18, 2017 8:08 AM

The CEO of PVR Pictures talks about the new partnerships, the GST effect on theatres, selling off its stake in blueO and more

Misbaah Mansuri Aug 16, 2017 8:15 AM

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Misbaah Mansuri Aug 14, 2017 8:12 AM

The company also plans to rope in bloggers and influencers to have conversations and give their reviews on the product and the campaign

Misbaah Mansuri Aug 12, 2017 8:40 AM

Tarun Katial, CEO, Big FM loves to spend his weekends bonding with family, recharging at the spa or partying the night away

Misbaah Mansuri Aug 5, 2017 7:44 AM

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Misbaah Mansuri Aug 4, 2017 8:28 AM

Dr. Bharadwaj speaks to exchange4media on the leadership turf of building strategies and scaling up operations with powerful go-to market architectures and embedded hi-impact execution capabilities

Misbaah Mansuri Aug 3, 2017 7:54 AM

The much-anticipated SRK-Anushka movie is slated to release on August 4, 2017 and has attracted some of the biggest brands to associate with it. These comprise of potential brands that carry forward the theme of the film like Cox & Kings, Twitter and TBZ among others.

Misbaah Mansuri Aug 3, 2017 7:34 AM