Authors

Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.

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Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha Nov 9, 2017 8:58 AM

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Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha Nov 9, 2017 8:55 AM

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Avinash Kaul, MD, A + E Networks | TV18 President – Strategy, Product & Alliances – Network 18, spoke about News18 Lokmat, the rebranding and decreasing viewership of English news channel CNN News18

Madhuwanti Saha Nov 7, 2017 8:35 AM

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Goa, movies and shows and food are what define the weekends of Uday Sodhi, Executive VP and Head - Digital Business - ‎Sony Pictures Networks India Private Limited (SPN)

Madhuwanti Saha Nov 4, 2017 9:10 AM

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The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safety, transparency and brands reacting on social media

Madhuwanti Saha Nov 2, 2017 8:45 AM

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With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter Stephen Curry, the day is not far away when he will be number one in sports category according to brand experts

Madhuwanti Saha Oct 27, 2017 8:07 AM

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Following his three year stint at Sony SAB, Mehra will now move to a big financial conglomerate as its CMO

Madhuwanti Saha Oct 26, 2017 2:56 PM

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Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Madhuwanti Saha Oct 20, 2017 8:42 AM

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We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a major growth category and what’s working for SonyLIV

Madhuwanti Saha Oct 17, 2017 8:34 AM

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The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renewed interest from FMCG, consumer durables, automobile and jewellery players

Madhuwanti Saha Oct 16, 2017 7:45 AM

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We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

Madhuwanti Saha Oct 16, 2017 7:43 AM

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Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations

Madhuwanti Saha Sep 25, 2017 8:16 AM

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Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement

Madhuwanti Saha Sep 18, 2017 7:56 AM

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The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable and DTH is one of the speculative reasons for Star India increasing ad rates for the upcoming India-Australia matches

Madhuwanti Saha Sep 13, 2017 7:44 AM

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Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Madhuwanti Saha Sep 6, 2017 7:50 AM

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Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Madhuwanti Saha Sep 5, 2017 7:49 AM

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As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and the property’s brand power

Naziya Alvi Rahman & Madhuwanti Saha Sep 4, 2017 7:30 AM

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For the India-Australia series starting on September 17, Star TV is looking for Rs 9.5 lakh for 10 seconds for ODI matches and Rs 11.75 lakh for T20 matches

Madhuwanti Saha Sep 1, 2017 7:51 AM

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After Broadcasting Content Complaints Council directed Sony Entertainment Television to shift ‘Pehredaar Piya Ki’ from 8.30pm to the 10.30pm slot the show went off air as the channel felt that the right TG will not be catered to

Madhuwanti Saha Aug 31, 2017 4:48 PM

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When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi, rides and even hotel stays

Madhuwanti Saha Aug 31, 2017 8:18 AM