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PIX is trying hard to break away from the industry perception of being library movie channel. The channel is taking several steps to achieve that. Pix is also eyeing a 25-30 per cent channel share by 2010-end. Sunder Aaron, Senior Vice President and Business Head, PIX, shares the channel’s plans with exchange4media.

Khushboo Tanna 29-January-2010

2009 has been a year of reinvention for the music genre. While MTV dropped ‘Music Television’ from its name, Channel [v] got ‘Bloody Cool’ as its new tagline. Vh1 also underwent rebranding in May 2009. Experimenting with non-music content has become the key to attracting eyeballs.

Khushboo Tanna 27-January-2010

The channels in the English entertainment portfolio of STAR India Group have chalked out an aggressive strategy for 2010 to consolidate their position. There has been a fair amount of senior level reshuffling in STAR India in the last couple of months. Plus a new programming strategy has been adopted for Star World as well as Star Movies.

Khushboo Tanna 22-January-2010

Not much has been heard from Channel [v] of late. However, the channel has been rebranding itself, introducing several new shows and shoring up its music content. With the advent of the new year, Channel [v] is on an aggressive growth path. Prem Kamath, General Manager, Marketing, shares the channels plans with exchange4media.

Khushboo Tanna 15-January-2010

The 5 shows produced by Yash Raj Films (YRF) for Sony Entertainment Television were launched to strengthen the weekend time band for the channel and to increase the channel’s popularity. While the channel promoted the shows extensively, they don’t seem to be a hit with the viewers yet as the numbers are far from satisfactory.

Khushboo Tanna 14-January-2010

NDTV Imagine would complete two years on January 21, 2010 and the channel has chalked out some aggressive plans for the year ahead. These plans include quick replacement of shows that are not working, increasing primetime to 7-11 pm as opposed to the current 8-11 pm band and a much stronger focus on its fiction offering.

Khushboo Tanna 13-January-2010

BloombergUTV has roped in Manoj Padmanabhan as Vice President, Sales. He moves from Ten Sports, where he was Director, Ad Sales. At BloombergUTV, Padmanabhan’s main mandate would be to monetise its revenue stream.

Khushboo Tanna 12-January-2010

Zee Entertainment Enterprises Ltd has moved its media duties from long holding custodian, Madison Media, to Mediaedge:cia. It is understood that all of the other Essel businesses continue to be with Madison. The change is only for ZEEL and all the channels that fall in the group. Industry sources peg the business in the vicinity of Rs 50 crore. The development was confirmed to exchange4media by ZEEL officials.

Khushboo Tanna 11-January-2010

Zee Entertainment Enterprises Ltd has moved its media duties from long holding custodian, Madison Media, to Mediaedge:cia. It is understood that all of the other Essel businesses continue to be with Madison. The change is only for ZEEL and all the channels that fall in the group. Industry sources peg the business in the vicinity of Rs 50 crore. The development was confirmed to exchange4media by ZEEL officials.

Khushboo Tanna 09-January-2010

After a 10-year long association with MediaCom, Multi Screen Media has decided to change its media partner. In the wake of a multi-agency pitch, the account has moved to OMD India. Industry sources peg the business in the vicinity of Rs 50-60 crore.

Khushboo Tanna 08-January-2010

Hindi GEC Colors has started the New Year on a high, maintaining its numero uno position. Airing of the recent Bollywood hit ‘Ajab Prem ki Ghazab Kahaani’ on December 27, 2009, has also enabled the channel to grab the largest slice of the viewership pie.

Khushboo Tanna 07-January-2010

Zee TV has had an eventful year in 2009, having beaten Star Plus and Colors on occasions, and being seen as the only player that didn’t indulge in exorbitant investments in any of its disciplines. For Nitin Vaidya, COO, ZEEL, Zee TV was the No. 1 profitable channel in 2009. The channel plans to focus further on creating new slots, tightening story lines and becoming the No. 1 channel overall in 2010.

Khushboo Tanna 06-January-2010

Media marketers have been trying different initiatives in the social media space to connect with the audiences that are increasing in these platforms. A recent battleground to attract audience attention is Facebook. From NDTV Imagine to Zee TV, channels are devising special applications for Facebook users.

Khushboo Tanna 05-January-2010

The India-Sri Lanka series has delivered good numbers for Neo Cricket, and the channel has now planned a host of below-the-line and digital marketing activities, along with traditional marketing, for the upcoming India-South Africa tour. The earmarked budget is approximately Rs 2.5 crore for this campaign. To further engage the audiences, the channel had also roped in Amitabh Bachchan to host the studio series, ‘Extra Cover’.

Khushboo Tanna 05-January-2010

For most people, the year would just have ended, but for me, it’s just begun; that’s because I am hardly a month old in exchange4media, and the year-end work has kept me busy as ever. Trust me, it sounds much harder than it sounds, especially when one starts working after a super chilled out sabbatical, muses Khushboo Tanna.

Khushboo Tanna 01-January-2010

Roadies, now in its seventh season, has been one of the most popular shows on MTV. The show, mostly aimed at the 15-24 age group, is looking to delve deeper into the digital marketing space and have both online and offline connect with viewers.

Khushboo Tanna 31-December-2009

There is some restructuring afoot at UTV Global Broadcasting. It’s been two months since MK Anand took charge as CEO and his agenda now is to turn the focus on the media group’s sales function. As per the new structure, all the channels will have a dedicated sales head, who would report to the business heads and to the group sales head.

Khushboo Tanna 29-December-2009

It is learnt from sources close to the development that Deepak Lamba is all set to join BloombergUTV as Business Head. He is currently serving his notice period as Director of Viacom Brand Solutions at MTV Networks India. Meanwhile, BloombergUTV is also on the lookout for a new sales head, who will be reporting to Lamba.

Khushboo Tanna 24-December-2009

UTV Global Broadcasting has lined up a new brand campaign and is planning to spend close to Rs 25 crore on it. The media giant has roped in TapRoot to handle the creative duties, while Motivator will look after the media mandate. The campaign is expected to commence from January 2010 and continue for three months.

Khushboo Tanna 24-December-2009

UTV Global Broadcasting is set to up the action ante on television with the launch of a new Hindi movie channel, UTV Action. The channel, which will go live from January 1, 2010, will showcase Bollywood and Hollywood action thrillers dubbed in Hindi. So confident is UTV about the action genre that it is expecting the new channel to open with nearly 30 GRPs.

Khushboo Tanna 23-December-2009