Football frenzy is building up with the FIFA World Cup set to kick off in less than a week’ time. Joining this bandwagon is 9XM, the channel which showcases Bollywood music. The channel has unveiled a new football anthem that features the 9XM dudes – Bade-Chote, Bheegi Billi, Betel Nuts and Badshah Bhai – playing football.
The last one year has seen some churn in the niche English business news channels space. ET Now from the Times Group was launched in 2009, while in late 2009, UTVi joined hands with Bloomberg and was rebranded into Bloomberg UTV. While the English business news channel players insist that they are northward bound, can this genre do with some shake-up? exchange4media finds out.
Colors ruled the Hindi GEC roost for most of last year, however, it has now been toppled from the numero uno position by some old players in the market. The channel, which has been on the forefront of innovations, is now once again experimenting with its afternoon time band.
Adopting an aggressive growth stance, Red FM as started beefing up its sales team to focus on important verticals such as telecom and FMCG. The FM player is also planning to engage its clients in on-ground and off-ground innovative activities as opposed to plain vanilla activities. With this, Red FM is eyeing a growth of at least 10 per cent more than what it was last year.
The trend of premiering the latest Bollywood releases on Hindi GECs has been growing in recent times and the gap between the theatre release and television premiere is increasingly narrowing. While the cost of acquiring the telecast rights is huge, has it paid off for the GECs proportionately? Are the channels getting the expected eyeballs?
The five shows produced by the reputed Yash Raj Films were meant to fortify Sony Entertainment Television's programming line-up and media planners were quite hopeful. However, even after five months, ratings for these shows have failed to pick up. exchange4media finds out what has not clicked.
Quite a few channels have undergone rebranding in the last few months. The makeovers range from more zany looking logos to a total content revamp. While all chase a wider and younger set of audience, to what extent do these rebranding exercises work out for channels? exchange4media finds out.
India’s performance at the ICC T20 World Cup 2010 left cricket fans disappointed, however, media planners draw consolation from the ratings that show that the average ratings for the matches that India played in was approximately 5.5 TVR. This, say media planners, is a good number given the fact that there has been so much fragmentation in the market and considering that the ICC T20 World Cup came immediately after the IPL had concluded.
What started out as a battle among grown ups, has now passed on to children as well in GEC land – the battle of dance, that is. ‘Dance India Dance L’il Masters’ (Zee TV), ‘Chak Dhoom Dhoom’ (Colors), and the recently-premiered all new ‘Boogie Woogie’ (Sony) all pit the little ones at their dancing best. These channels are also hoping to take advantage of the summer vacations to draw more eyeballs. But is it one dance show too many? Is it an overkill of a good concept? exchange4media finds out.
The India Radio Forum 2010, held in Mumbai on May 19, brought the radio industry under the scanner and addressed issues ranging from effectiveness of the radio medium, pricing and frequency planning to the growth drivers and opportunities. Vikram Sakhuja and Abdul Khan threw more light on the radio industry in their special addresses.
The India Radio Forum 2010 that was held in Mumbai on May 19 culminated with the Indian Excellence in Radio Awards 2010. Awards were given out in 30 categories. Red FM and Big FM led the awards tally, winning nine awards each. Maxus was the only media agency to win at the Indian Excellence in Radio Awards 2010.
In a bid to retain the weekday primetime audience on weekends as well, GECs have been sprucing up their Saturday primetime offerings, which range from reruns and reality shows to soaps and mythological serials. While media planners feel this is a good move for the channels, it remains to be seen whether they catch the viewers’ eyes.
The Indian Readership Survey (IRS), which until last year was released on a half yearly basis, would now be available every quarter. Certain sections of the industry feel that this is a good move but should at the same time be able to offer more on data quality. The publishers' side strongly argues that the IRS' focus should be on data accuracy, rather than frequency.
The entire nation had just one question most of the first week of May – will Kasab get the death sentence. With the whole country closely following the court hearings, news channels had a busy time. Emerging top of the lot among Hindi news channels in terms of viewership on the verdict day (May 3) and the sentencing day (May 6) is Aaj Tak, while Times Now was the most watched among English news channels.
As per the IRS 2010 Q1 data, while Big FM, Radio City and Radio Mirchi have emerged as the top radio stations in Bangalore, it is Radio Indigo, the English radio station, that has impressed the most with a whopping 75 per cent increase in its listener base. However, the top five radio stations in Bangalore have witnessed a decline in listenership.
As per the Indian Readership Survey (IRS) 2010 Q1 data (Radio Stations - last one week) Radio Mirchi leads among the radio players in both Mumbai and Delhi markets with a considerable lead. Radio City is the No. 2 station in both these markets, while Red FM is placed third.
Even as the IPL fever is barely fizzing out, the cricket crazy Indian audience already has something to look forward to in the form of ICC T20 World Cup 2010. India’s performance has not been too steady in the tournament and needless to say, the ratings reflect it. The first three matches that India has played in have rated “decent” according to media observers. The non-India matches, however, have thrown some of the lowest ratings.