This year, the Emvies have been a bit more special than other years, in that the awards have completed 10 years. Of the record 397 entries received this year, 66 were shortlisted and a total of 47 awards were given away. Next year promises to have some more excitement. Sunil Lulla, Chairperson, Emvies 2010, shares with exchange4media some future plans and key take aways from the awards this year.
BIG CBS Networks’ announcement about its plans to launch three English entertainment channels has caused much excitement in the genre. Now, there are talks about Times Television Network’s plans to expand its channel bouquet with a new English movie channel, christened Mango.
Roughly a month back, media professionals had predicted that Mastiii had the potential to overtake 9XM. Now, as per the latest TAM figures, the music and entertainment channel from Sri Adhikari Brothers has overtaken the more established players to take the top position in just six weeks of its launch. What has worked for Mastii? Markand Adhikari and media planners share with exchange4media.
The new season of ‘24’, a popular action series on AXN, is eagerly awaited this time, mostly because it marks Bollywood star Anil Kapoor’s debut on international television. AXN is all out to cash in on this excitement and has decided to revise the telecast timings to Monday to Thursday instead of once a week. The channel is also experimenting with subtitles for ‘24’.
Emvies 2010 has been witnessing frenetic activity with the commencement of the case study presentations. While Day 1 saw 33 case studies being presented on August 12, Day 2 saw the momentum continuing. Some of the categories in which the case studies were presented included Best Media Strategy - Consumer Products, Best Media Strategy- Consumer durables, Best Media Strategy- Services and Best Media Strategy- Media/ Media Property.
Names have been changed, taglines have been dropped, content has been repackaged and new players are posing a challenge to the established ones – that, in short, is the story of the Hindi music genre, especially in the last one year. Experimentation has become the name of the game. exchange4media takes a detailed look at this genre, which is on the verge of some more changes.
Television’s favourite character is all grown up, and with her Colors is looking to recharge the ratings of its prime show ‘Balika Vadhu’. The five-year time leap has created fresh buzz around the show, though it will take some time for viewers to get used to a ‘new’ Anandi. Will this be enough to take ‘Balika Vadhu’ to its earlier glory? exchange4media finds out.
After undergoing a layout change in June this year and increasing its rural focus in key markets such as Maharashtra, West Bengal, Tamil Nadu, and Andhra Pradesh, What’s On India channel now wants to beef up its distribution to 35 million homes from the current 20 million homes.
Sony Entertainment Channel had played an expensive gamble when it acquired Bollywood blockbuster ‘3 Idiots’ earlier this year. Industry sources had said that the buy was at Rs 35 crore. The gamble appears to have paid off. Not only has the movie rated higher than any programme in the recent past, but has also given a 92 rating points boost to Sony, taking the channel just 20 points behind the No 2 channel Colors.
Aamir Khan-starrer ‘3 Idiots’, one of the biggest blockbusters of 2010, managed to sustain its fan following on television as well. The movie, which was premiered on Sony Entertainment Television on July 2, 2010, got a TVR of 13.1 for HSM metros and 10.1 TVR for the six metros.
Mastiii, the music and entertainment channel from Sri Adhikari Brothers, may be only three weeks old, but the channel has excited media professionals, who have given it the thumbs up. The channel’s numbers have been received in a positive light by media professionals and it content seems to have found quite a few takers across age groups.
The grand finale of the FIFA World Cup was expected to draw a large number of audiences, therefore, when that happened, it came as no surprise. The month-long football season has thrown up numbers as per the expectations of the media experts. On the same day, Star Plus had telecast the IIFA awards, which also managed to get good ratings for the channel.
Bengali GECs have been seeing quite some action in recent times. The recent launch of Mahuaa Bangla channel and a new GEC planned by the ABP Group, slated for launch in October, has stirred up a lot of excitement in the market. Media professionals explain how different Bengali GECs are from Hindi GECs and the way forward for these new channels.
The recent news that Doordarshan is planning to revive one of its most popular shows, ‘Hum Log’ has generated a lot of curiosity. The show, which will now be called ‘Hum’, will have a new cast and will be set in a new location. One wonders whether the show, which was immensely popular in the 80’s would work in today’s scenario. Media professionals have mixed feelings about this move.
The 2010 FIFA World Cup will be remembered for a long time to come. The intensity of some of the matches, the elimination of some favourite teams, the psychic octopus Paul and the finale made sure that football stayed on top of the mind for the viewer. Will that hype be able to deliver ratings? Media professionals talk about viewership details, top advertisers and upcoming football related trends.
In a bid to attract and retain viewer interest, GECs are increasingly letting viewers get more and more involved with their various offerings – from selecting the name of a show to decide on the lead protagonist after a leap in time. exchange4media takes a look at how Colors and Zee are whipping up viewer interest.
Indian television is set to witness the return of money and brain power. The game show that started it all – ‘Kaun Banega Crorepati’ – is set to return for Season 4 with the original host, but on a new channel – Sony. Imagine is ready with ‘Big Money’. ‘Dus Ka Dum’, too, will return for the next season.