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Movie premieres have been paying rich dividends to Hindi GECs. Colors, which recently premiered ‘Once upon a time in Mumbaai’, took the unusual step of airing the movie twice on the same day at two different time slots. It remains to be seen whether other channels will follow suit…

Khushboo Tanna 12-October-2010

‘Bigg Boss 4’ pulled it off with its very first episode, which clashed with the telecast of the CWG opening ceremony. The reality show’s debut with Salman Khan as host beat the Games’ opening ceremony ratings hands down.

Khushboo Tanna 11-October-2010

‘Khatron Ke Khiladi’, which had been witnessing drop in ratings after a good beginning, couldn’t recover even in its final episode, which got the lowest TVR in the past three seasons.

Khushboo Tanna 07-October-2010

To promote the new series of ‘Ben 10’, Cartoon Network has tied up with Cadbury’s and McDonalds to reach out to the consumers. Even in the online space, the channel is going all out to reach out to its core audience by letting them create a party kit around the popular cartoon character.

Khushboo Tanna 05-October-2010

STAR One has its task carved out – right from launching no less than six new shows in the next few months to doubling its GRPs, the second GEC from STAR India it is all set to reclaim its lost glory. Nikhil Mirchandani shares the channel’s journey so far.

Khushboo Tanna 01-October-2010

Following a positive opening week with a weekly average of 4.36 TVR, Colors’ reality show ‘Khatron Ke Khiladi’ has settled on a weekly average of 2.72 in the subsequent two weeks. Media planners and buyers speak on reasons for the decline trend for the show.

Khushboo Tanna 30-September-2010

With big budget reality shows like ‘Kaun Banega Crorepati 4’, ‘Bigg Boss 4’ and ‘Masterchef India’ lined up, GECs are making a lot of song and dance about them, literally. Spicing up the programme promotions are music videos featuring the superstar hosts – Salman Khan (‘Bigg Boss 4’) and Akshay Kumar (‘Masterchef India’).

Khushboo Tanna 28-September-2010

Keeping up with its initial promise, Mastiii, the music and entertainment channel from Sri Adhikari Brothers, has managed to top this genre for six consecutive weeks on the back of its mix of Hindi music and comedy. Though initially ad-free, the channel has now signed up a host of advertisers.

Khushboo Tanna 27-September-2010

Sony Entertainment Television is leaving no stone unturned to fight its way ahead in the GEC race. The channel is looking at ‘KBC 4’ as a prime property to boost its ratings and has gone all out to promote the game show. Danish Khan, Head - Marketing, Sony Entertainment Television, shares more on the marketing plans for ‘KBC 4’ with exchange4media.

Khushboo Tanna 27-September-2010

The past week has been a tumultuous one for exchange4media Senior Correspondent Khushboo Tanna, who was laid low due to viral fever. But now she is back with verve and recaps some interesting developments in the past week and the hectic times ahead for the broadcast sector.

Khushboo Tanna 25-September-2010

Zoom, the Bollywood channel from the Times Group which has completed six years, plans to sport a younger and peppier look by the end of the year. The channel may also venture into new spaces surrounding Bollywood in the near future.

Khushboo Tanna 21-September-2010

IPL has become the largest cricketing event in the country and other tournaments have had a tough time matching up to it. The ratings of the first set of matches for the Airtel Champions League have been released and while it is evident that the ratings do not match up to the ratings of the IPL matches, media planners give their take on the ratings.

Khushboo Tanna 20-September-2010

Imagine has continuously innovated with its non-fiction line-up, which has gained popularity among viewers. Now, the channel is revamping its fiction line-up and is launching two new shows. Contrary to most channels, Imagine intends to set a trend by launching shows with a strong male protagonist.

Khushboo Tanna 10-September-2010

After taking the big screen by storm, ‘3 Idiots’ has been giving a blockbuster performance on television too. The movie’s airings on Sony as well as Max have pretty much garnered the highest numbers in the recent past. Though there are mixed views on the type of numbers that the movie will receive on subsequent airings, ‘3 Idiots’ has been ‘paisa vasool’ for everyone.

Khushboo Tanna 10-September-2010

While the English entertainment genre is still a niche one, the introduction of three new channels from the newly formed BIG CBS is expected to increase the viewership. Though the older players will probably lose out on some percentage of their viewership with the arrival of these channels, media planners feel there is scope for such niche channels as brands can find a perfect fit with their target audience.

Khushboo Tanna 09-September-2010

Bringing the advertiser’s perspective to the magazine story, Lynn de Souza, Chairperson and CEO, Lintas Media Group, presented a Masterclass session on ‘What advertisers want from Magazine Brands? ROI in 2011’. Her presentation was followed by a panel discussion involving industry leaders such as Tarun Rai, R Gowthaman, Ashish Bhasin, LV Krishnan and Debasis Mitra along with De Souza, who highlighted the concerns of this industry and what were the key things that the publishers should focus on.

Khushboo Tanna 08-September-2010

The coming together of Multi Screen Media (MSM) and Yash Raj Films (YRF) had generated much excitement. However, the debut was below expectation and the five youth-centric YRF shows failed to garner the desired numbers. Now, MSM is gearing to launch the second tranche of YRF shows by the year-end, while continuing with repeats in a new time band.

Khushboo Tanna 08-September-2010

The two-day Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai, also saw the unveiling of a report on the state of the Indian magazine industry by Ernst & Young. The report addresses some of the key problems of this industry, including the need for a proper measurement metric system and the need to firm up the distribution network, among others.

Khushboo Tanna 07-September-2010

The two-day Indian Magazine Congress commenced in Mumbai on September 6, 2010 with the opening address by I&B Secretary Raghu Menon and keynote addresses by India Today Group’s Aroon Purie and Nicholas Brett of BBC Worldwide Magazines. Organised by the Association of Indian Magazines (AIM), the over arching aim of the event is to understand the loopholes in the functioning of the industry and how to overcome them and finding out ‘What’s the next big thing’ is in magazines.

Khushboo Tanna 07-September-2010

While the top two agencies - Mindshare and Maxus - have firmly rooted themselves in the top two spots, the status quo was upset when Mudra Max replaced Madison and jumped to the No. 3 spot. Lodestar UM and Madison Media Infinity took the fourth and fifth places, respectively.

Khushboo Tanna 30-August-2010

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