Alok Ghosh quits Bates 141 Chennai, to start his own designing division?blur=25

Alok Kumar Ghosh has put in his papers at Bates 141 Chennai as Senior Creative Director. He is starting his own designing division with K Mony, Art Director, Bates 141 Chennai, who has also quit the organisation.

Judy Franko Aug 27, 2009 8:28 AM

OMD assigned media mandate for Henkel India; account size upwards of Rs 30 cr?blur=25

Following a multi-agency pitch, FMCG company Henkel India has appointed OMD India as its media agency. Mediaedge:cia is the incumbent agency on the account. Though the size of the business could not be ascertained at the time of filing this report, reliable sources have pegged it at upwards of Rs 30 crore.

Judy Franko Aug 25, 2009 7:39 AM

12 agencies in race for HLL Lifecare’s Moods account?blur=25

HLL Lifecare Ltd (formerly Hindustan Latex Ltd) has called for a pitch for its popular condom brand Moods. Twelve agencies are in the fray for account. The advertising budget is pegged at Rs 5crore. Lowe is the incumbent agency.

Judy Franko Aug 13, 2009 8:18 AM

Elango made Interface Chennai Branch Head?blur=25

Interface Communications has appointed Elango as Head of its Chennai branch. He will replace Subramanian, who quit the organisation a few months back to join O&M Chennai. Prior to joining Interface, Elango was General Manager at RK Swamy BBDO.

Judy Franko Aug 5, 2009 7:58 AM

Asianet on growth curve; widens gap with nearest rival?blur=25

Asianet has been having a good year in 2009. The leading Malayalam general entertainment channel has further widened the lead with its nearest second. Asianet has been consistently scoring on an average 1100-plus GRPs (Source: TAM; CS F ABC 15+, Kerala Total Market; from weeks 23 to 30) for the last two months.

Judy Franko Aug 3, 2009 8:14 AM

Kalaignar Television Network to enter regional kids’ TV space with Chithram?blur=25

Kalaignar Television Network is gearing to enter the regional kids’ television space with Chithram, which will compete with Sun Network’s kids’ channel Chutti TV. Preceding the launch of the kids’ channel will be another GEC, Kalaignar Asia, which will cater to the Tamil Diaspora in South East Asian countries.

Judy Franko Jul 31, 2009 8:39 AM

Rubecon: Fifteen years and going strong?blur=25

Chennai-based creative shop Rubecon Communications has recently completed 15 years. The agency has come a long way since the time it had started off with one client (Taj Group) 15 years ago, with 15-plus large and small clients in its kitty today. Alexander Zachariah, Director, Rubecon, tracks the creative shop’s growth path.

Judy Franko Jul 27, 2009 7:47 AM

TI Cycles creative and media duties up for review?blur=25

TI Cycles, part of the Rs 15,646-crore Murugappa Group, has called for creative and media pitch. JWT Chennai is the incumbent creative agency for TI Cycles, while Mindshare handles media buying and planning.

Judy Franko Jul 27, 2009 7:46 AM

Zee South set to beef up content syndication business?blur=25

After elevating Sanjay Reddy as COO for the Zee South channels recently, Zee Network is planning to strengthen the content syndication business of South channels. V Chandrasekaar Barathi (Chandru), who was Business Head of Zee Tamil, will look after Zee South’s syndication business as Senior Vice President, Zee South.

Judy Franko Jul 17, 2009 8:08 AM

Contract creates an adrenalin rush for HM Mitsubishi’s new launch?blur=25

Contract Advertising has conceptualised a unique marketing initiative – Great Driving Challenge – for its client Hindustan Motors Mitsubishi, which is gearing up to launch a new variant of its Cedia car, called Cedia Sports.

Judy Franko Jul 14, 2009 8:51 AM

V Murali Raaman joins Polimer TV as CEO?blur=25

V Murali Raaman, till recently the Vice-President, Programmes & Operations, Jaya TV, has joined Polimer Media as its CEO. He will be reporting to PV Kalyanasundaram, Chairman & Managing Director of Polimer Media. Raaman has confirmed his movement to exchange4media.

Judy Franko Jul 10, 2009 8:18 AM

Dinamalar strengthens online edition with two new sub-domains?blur=25

Dinamalar, one of the leading Tamil dailies, has strengthened its online edition by adding two more sub-domains – ‘Cricket’ and ‘Car Buy’. While ‘Cricket’ offers tournament itineraries, scorecard, commentary, partnerships, match highlights and run rate graphs, ‘Car Buy’ provides information on cars based on brand and price.

Judy Franko Oct 31, 2008 8:00 AM

Comedy genre – the new flavour for Tamil channels?blur=25

After GEC, news, music and movie channels, the new kid on the block in Tamil Nadu is the comedy channel. While Sun Network launched its 24-hour comedy channel, 'Comedy Thirai' on September 8, Kalaignar TV (Sun TV's direct competitor) is planning to roll out a comedy channel soon. Will these comedy channels affect the viewership of their flagship brands? Will they attract sizeable eyeballs so as to attract advertisers? exchange4media finds out.

Judy Franko Oct 20, 2008 8:42 AM

VGN’s new campaign seeks to make a home out of a house?blur=25

‘Home is where the heart is’, though a much hackneyed saying, rings true. While any structure can provide shelter, it takes a special home to lure one back to its fold with anticipation of warmth and comfort. This is the premise on which TBWA Chennai has based its TVC for Chennai-based real estate developer VGN.

Judy Franko Sep 25, 2008 9:39 AM

Zee Tamil gears for big-ticket launch; channel to go on air around Vijaya Dasami?blur=25

Zee Tamil is all set to hit the airwaves around Vijaya Dasami. The new channel will air 11 hours of original programming content and one and a half hour of news programme. To start with, Zee Tamil will have three soaps, with two more being added 4-5 weeks after the launch. The new channel from ZEEL, which is testing its signals now, is hopeful of being present in 90 per cent C&S households in Chennai.

Judy Franko Sep 25, 2008 9:21 AM

Polimer Media to enter satellite television space with Tamil GEC?blur=25

The already crowded Tamil GEC space will have one more channel shortly. Polimer Media, one of the largest MSOs in Tamil Nadu, is all set to make an entry with a Tamil GEC channel. The launch is scheduled in December this year.

Judy Franko Sep 18, 2008 8:09 AM

Onam keeps ad agencies in Kerala on their toes?blur=25

God’s own country all set to celebrate Onam with the usual fervour on September 12. It is the time of the year when people in Kerala put their best foot forward and gyrate to the clapping rhythms of Kaikottikali, besides loosening their purse strings. Tapping into this gaiety, all agencies work overtime during this period as most of the businesses in Kerala meet their annual targets during the season of Onam, hence the work for some of the top agencies in Kerala almost quadruple. This also means big bucks for agencies.

Judy Franko Sep 2, 2008 8:14 AM

McCann Erickson clinches Rs 120-crore Sun Direct business?blur=25

Even as Sun Direct TV Pvt Ltd chalks out aggressive expansion plans, the leading DTH service provider in South India has appointed McCann Erickson as its creative agency following a multi-agency pitch that saw the participation of 4-5 top agencies in the country. Sun Direct has earmarked a marketing budget of Rs 120 crore to complement its aggressive expansion plans beyond its forte – South India.

Judy Franko Aug 26, 2008 8:08 AM

Exclusive: Sun Direct appoints Mindshare Chennai as its media AoR?blur=25

Close on the heels of entrusting its creative duties to McCann Erickson Chennai, Sun Direct has appointed Mindshare Chennai as its media AoR to handle its media buying and planning activities following a multi-agency pitch. The total ad spend has been pegged at Rs 120 crore.

Judy Franko Aug 26, 2008 8:01 AM

Malayala Manorama launches integrated marketing solution unit ‘Junction K’?blur=25

Keeping pace with the changing market dynamics, Malayala Manorama Group is launching an integrated media solutions platform christened ‘Junction K’ (Kerala) on August 18. Through Junction K, Kerala’s largest media house intends to provide integrated marketing solution to clients who want to set up base in the state.

Judy Franko Aug 18, 2008 8:26 AM