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Venus Water Heaters signs on OMD as media AoR; Rubecon bags creative duties

Venus Water Heaters has appointed OMD and Rubecon as its media and creative agencies, respectively. The incumbent media and creative agencies are Mindshare and JWT, respectively. No formal pitch preceded these wins and the company has appointed both the agencies based on their credentials and track record.

Judy Franko Jul 29, 2010 8:33 AM

Raj TV ropes in Mala Manian as COO

Mala Manian, former CEO of Seventh Channel Communications, has been appointed as COO of Raj Television Network. Manian was associated with Seventh Channel Communications for nearly 25 years and was one of the first non-DD anchors for a private production house.

Judy Franko Jul 22, 2010 8:29 AM

Law & Kenneth to set up full-fledged office in Chennai following Renault win

After clinching the coveted Renault India business, Law & Kenneth is gearing up to set up a full-fledged office in Chennai. According to Anil Nair, CEO and Managing Partner, Law & Kenneth, the agency had made one or two key appointments and were on the verge of making more appointments.

Judy Franko Jul 20, 2010 8:53 AM

Fifth Estate bags creative & media biz of Featherlite Developers

Following a multi-agency pitch, Chennai-based Fifth Estate Communications has been assigned the creative and media duties of Featherlite Developers, part of the Featherlite Group, one of the leading furniture manufacturing and marketing organisations in India.

Judy Franko Jul 19, 2010 8:12 AM

The Hindu’s Hubli edition hits newsstands today

The Hindu is launching its Hubli edition on July 16, 2010. This edition is The Hindu’s 14th edition and the third in Karnataka. The new edition covers the districts of Hubli-Dharward, Belgaum, Uttara Kannada, Haveri, Davangere, Chitradurga, Bellary, Koppal, Gadag, Bijapur, Bagalkot, Goa state and other centres such as Kolhapur, Pune, Solapur.

Judy Franko Jul 16, 2010 8:44 AM

Sun TV Network bets big on reality shows, but fiction also rules

Post the joining of Ravinath Menon as Programming Head of Sun TV Network in October 2009, its flagship channel Sun TV has been fortifying its non-fiction content, especially reality shows. However, this is not being done at the cost of the fiction content, that still remains strong, asserts Menon. He also shares with exchange4media the Network’s plans for its movie and music channels as well as the revamping of Surya TV.

Judy Franko Jul 14, 2010 8:11 AM

Sun TV Network to launch Malayalam kids’ channel

After consolidating its position in the kids’ genre in the Tamil, Telugu and Kannada television space with Chutti TV, Chintu TV and Khushi TV, respectively, Southern media major Sun TV Network is now gearing up to roll out a kids’ channel in the Kerala market.

Judy Franko Jul 9, 2010 8:45 AM

TBWA\India assigned creative mandate of Star Health and Allied Insurance

Following a four-way pitch, Star Health and Allied Insurance Company has appointed TBWA\India as its creative agency. McCann Erickson, DraftFCB Ulka and incumbent Network Advertising were the other agencies involved in the multi-agency pitch process. The size of the business could not be ascertained, however industry sources informed that Star Health had spent about Rs 7-8 crore in different types of media last year and this year, the company was planning to increase spends due to increased domain competition.

Judy Franko Jul 7, 2010 8:55 AM

TBWA\India assigned creative mandate of Star Health and Allied Insurance

Following a four-way pitch, Star Health and Allied Insurance Company has appointed TBWA\India as its creative agency. McCann Erickson, Draft FCB Ulka and incumbent Network Advertising were the other agencies involved in the multi-agency pitch process. The size of the business could not be ascertained however industry sources informed that Star Health had spent about Rs 7-8 crore in different types of media last year and this year, the company is planning to increase spends due to increased domain competition.

Judy Franko Jul 6, 2010 2:13 PM

Prakash Dharmarajan puts in his papers as President, O&M Chennai

Prakash Dharmarajan, President, O&M Chennai, has called it a day at the organisation. Dharmarajan, who had joined O&M from Orchard Chennai in December 2006, has been heading the agency’s Chennai operations for more than three years. Confirming his movement to exchange4media, Dharmarajan said, “I am starting something on my own, which has got nothing to do with advertising.”

Judy Franko Jul 5, 2010 8:50 AM

Dalmia Cement assigns creative mandate to JWT

Just a day after appointing Vizeum as its media AoR, Dalmia Cement (Bharat) Ltd (DCBL) has appointed JWT as its creative agency following a multi-agency pitch. Sources close to the development have confirmed the news to exchange4media. Chennai-based Fifth Estate Communications, which has been handling the business for the past three years, was the incumbent creative agency.

Judy Franko Jul 2, 2010 9:11 AM

Raj TV beefs up primetime with slew of new shows; acquires rights for 'Ravanan' for Rs 5 cr

Raj Television Network has strengthened its flagship channel Raj TV's programme offering with the launch of new primetime shows in order give a boost to its viewership. The channel has also acquired the television rights of Mani Ratnam's 'Ravanan' by shelling out a sum of Rs 5 crore.

Judy Franko Jun 19, 2010 8:24 AM

Chennai-based Prince Foundations consolidates media & creative duties with Fifth Estate

Close on the heels of bagging the Nippo Batteries and Kirtilal Kalidas Jewellers accounts, Chennai-based Fifth Estate Communications has bagged the creative and media mandates for Prince Foundations, a Chennai-based real estate company.

Judy Franko Jun 17, 2010 8:30 AM

OMD Chennai appointed digital agency for TI Cycles’ performance biking division

Following a three-way pitch process, OMD Chennai has been appointed the digital agency for Track and Trail, the performance biking division of TI Cycles India. Besides OMD, Mindshare and Ignitee Digital Solutions were also part of the pitch process.

Judy Franko Jun 15, 2010 8:29 AM

Mathrubhumi to roll out an edition from Bahrain in September

Close on the heels of launching an edition in Alappuzha, Mathrubhumi, one of Kerala’s leading dailies, is planning to roll out an edition from Bahrain in September 2010. The daily is hopeful of selling a reasonable number copies in Bahrain and plans to monetise the edition in Bahrain through advertisements.

Judy Franko Jun 14, 2010 8:57 AM

Chennai-based UF Media forays into TV space with lifestyle & music channel UFX

Chennai-based UF Media, which publishes Tamil daily ‘Tamil Sudar’, has launched a lifestyle and music channel, UFX. The multi-lingual channel will cater to Tamil, Malayalam, Kannada, Telugu as well as Hindi audiences. However, the medium of communication will be English.

Judy Franko Jun 5, 2010 9:01 AM

Kalaignar TV’s kids’ channel, Chithiram TV, goes on air from June 3, 2010

Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour info-edu-tainment kids’ channel, will compete with Sun Network’s kids’ channel, Chutti TV, and other channels in the domain.

Judy Franko Jun 4, 2010 8:32 AM

Nippo Batteries consolidates media & creative duties with Fifth Estate

Chennai-based Fifth Estate has been assigned the creative and media duties of Nippo Batteries. No formal pitch process preceded this win. Industry sources have pegged the account size at over Rs 10 crore.

Judy Franko Jun 3, 2010 8:25 AM

Express Avenue Mall to finalise creative agency soon

Express Avenue Mall, a strategic venture of Express Infrastructure Pvt Ltd and a 100 per cent subsidiary of Express Newspapers Pvt Ltd, is in the process of finalising its creative agency. According to Dheeraj Dogra, Chief Marketing Officer, Express Infrastructure, several agencies were in the fray for the business.

Judy Franko Jun 2, 2010 8:23 AM

Star Health & Allied Insurance Co signs on Lodestar Universal; hunts for creative agency

Following a five-way pitch, Star Health and Allied Insurance Company has appointed Lodestar Universal as its media AOR. The company is also in the process of finalising a creative agency. Network Advertising is the incumbent agency for both creative and media duties.

Judy Franko May 31, 2010 8:29 AM