BharatMatrimony weds to Facebook?blur=25

BharatMatrimony has launched a new app for Facebook, which allows users to play matchmaker for their friends as well. CEO M Janakiraman shares with e4m how the company has been innovating online in the last two years…

Gopal Sathe Jan 28, 2011 7:44 AM

5 ways ad networks can help you?blur=25

With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.

Gopal Sathe Jan 27, 2011 8:10 AM

Email marketing: Stigma of spam still serious?blur=25

Email marketing is both one of the newer and also one of the longest running forms of digital marketing. Marketers need to effectively leverage the medium, instead of being seen as just spam.

Gopal Sathe Jan 27, 2011 7:33 AM

BharatMatrimony makes marriage virtual to groom one for the real deal?blur=25

Bharat Matrimony has created a virtual wife, get to know her at The website, developed in partnership with WebChutney, hopes to build brand engagement with prospective bridegrooms.

Gopal Sathe Jan 19, 2011 7:31 AM

A perfect storm for digital growth: Dow Jones?blur=25

Dow Jones has introduced J2ME, a WSJ India apps for Blackberry. The company plans to introduce more versions of the apps until the end result is platform agnostic, and tells us why they feel that the digital platform is due to grow rapidly over 2011.

Gopal Sathe Dec 20, 2010 7:36 AM

Notion Ink's Adam finally available – India’s best tablet??blur=25

Bangalore-based startup Notion Ink finally puts the much delayed Adam tablet on sale. The device, which is priced a tad lower than the iPad, is a standout product from an Indian manufacturer, which aims to compete with Apple and Samsung not by offering a low price, but by providing a user experience and device engineering at a quality that matches the global leaders. The launch has not been without controversy, however, and CEO Rohan Shravan defends his company’s decision to keep things under wraps even as it starts to sell the tablet.

Gopal Sathe Dec 20, 2010 7:35 AM

Think Design – Designing a path to success?blur=25

Think Design, a young design startup, has been founded by three ex-NID students who saw the need for proper industrial design, UI design and mobile app design standards in the Indian market. The young company already has major clients like Microsoft, Whirlpool and Godrej under its belt, along with international clients from around the world.

Gopal Sathe Dec 17, 2010 8:41 AM

Group buying keeps getting bigger, Dealivore enters Delhi?blur=25

Dealivore is the latest entrant in the social buying market. The sector has been flooded by Groupon clones in the last one year, but Dealivore MD Satish Madhira talks about how they are trying to consciously adapt the business model to better suit Indian markets, and also the fast growth they have seen the viral effects of Facebook.

Gopal Sathe Dec 13, 2010 7:33 AM

DreamScreen aims to bring budget computing to India, can it succeed where others have failed??blur=25

HP has launched the DreamScreen in India, a budget touchscreen computer to enable everyone to access the Internet. Built around a variety of apps by various service providers, the company hopes the device will encourage adoption of PCs and increase the number of users actively on the Internet. Is Rs 20,000 a reasonable figure and can HP succeed where so many others have failed?

Gopal Sathe Dec 13, 2010 7:31 AM

Students use Facebook to help prepare for exams?blur=25

A group of school students in Karnataka have started a website to share past test papers for free over the Internet. They are running the site to help other students like them who might have had difficulty in finding question papers for exams that they need to sit for. By providing a single database with papers from different exams around the country, they hope to help other students too.

Gopal Sathe Dec 10, 2010 9:11 AM

In Conversation: LinkedIn’s Steve Patrizi & Hari V Krishnan on professional networking and their newest features?blur=25

In Delhi to announce the launch of LinkedIn’s latest feature – company pages – in the second largest market for his company, LinkedIn VP - Marketing Solutions Steve Patrizi spoke to exchange4media about their latest innovation, about the remarkable growth of the network here, and why professional networking is important not just for professionals, but also for companies, big and small.

Gopal Sathe Dec 8, 2010 5:23 PM

From 7 mn to 100 mn: Rediff’s Ajit Balakrishnan on how the rest of India can catch up to the Internet?blur=25

India has fewer broadband Internet users than small countries like the UK or Italy, and does not even make up for 10 per cent of the number of users from China or the US. Chairman Ajit Balakrishnan takes us through the issues holding us back and charts a path to 100 million users.

Gopal Sathe Dec 8, 2010 8:01 AM

Every village will have broadband access by 2012: TRAI Chairman?blur=25

TRAI Chairman JS Sharma has said that the growth of broadband connections in India will help in the development of the economy and also in infrastructure such as education and healthcare. While he has not disclosed TRAI’s future broadband plans, he does mention that one part is to have a closer role in the functions of service providers to encourage value added services, while at the same time, connecting every gram panchayat in the country to a fiber optic network as early as 2012.

Gopal Sathe Dec 8, 2010 7:50 AM

Zynga still number one, but losing ground on Facebook?blur=25

Research data shows that Farmville maker Zynga is experiencing a huge decline in its userbase on Facebook, with a loss of almost one million users this month. On the other hand, newcomer Digital Chocolate has grown by 800,000 users in the same period.

Gopal Sathe Dec 7, 2010 7:48 AM

NDTV headed due digital?blur=25

NDTV is expanding its reach from television sets and aiming for our computers and our cell phones. In a freewheeling conversation with exchange4media, Vikram Chandra, CEO, NDTV Convergence, reveals the plans that the news organisation has chalked out to take it ahead as we watch the advent of high speed, low cost, personal Internet on mobile phones and affordable computers.

Gopal Sathe Dec 7, 2010 7:46 AM

Microsoft says online better than television for advertising?blur=25

Microsoft is focusing on social networks over television to publicise its newest gaming product. The company feels that while they needed to run a major television campaign when they launched the Xbox 360 in India, today the market is more mature, and hence, it is more effective to let people get hands on time with the devices instead, and to build awareness online.

Gopal Sathe Dec 6, 2010 7:45 AM